IN and OUT and All ABOUT

By Josh Eliot

The year was 1991. Catalina Video’s GM, Chris Mann, had left the company and started running things over at Video Team. As soon as Chris was OUT, The new GM, Mike, was IN. He was handpicked for the position by David Weiss, William Higgins' right hand man. Weiss and Higgins had an investment business called Drake’s Bookstore on Melrose Avenue in Hollywood. Mike had proven himself to be a great manager when they put him in charge of the high end bookstore and he kept the business in the black when tough times called for radical changes. The first was when MOM (the “Merchants on Melrose”), a group representing about 3000 residents, complained to city officials. All the peep show booths needed to be removed because the city investigators found Drake's and another shop named Taboo in violation of the zoning code intended to keep adult entertainment stores away from schools and residential areas. The battles lasted many years, before and after Mike came to manage Catalina Video’s operations. The city also demanded that they reduce the percentage of sex-related adult products in each store, replacing content with products unrelated to sexuality. Drake's eventually closed.

I’m sure it was a real pain in the ass for him dealing with this stuff over and over again. Catalina must have felt like an escape to him. We were a pretty well-oiled machine when he came aboard. Scott Masters was producer, I managed the video crew and John Travis was one of the top rated directors of the time, bringing success and big bucks in sales from movies like Powertool and Undercover. Chi Chi LaRue and his best friend, Kevin, worked in sales and promotion. TJ worked in the art department and designed all the boxes and one sheets. Costello Presley was composing and providing all the music for the movies, and Chet Thomas was the full time editor. As soon as Mike came into power, he started shopping for a new location in Reseda. Our palatial North Hollywood headquarters was too big and expensive to suit Mike’s taste and he had one thing in mind: stop the bleeding of money. In the early 90s, the sales started to decline on new releases as the market was suddenly overblown with competition. We were all kinds of shocked when we saw the size of the new place. The warehouse was a decent size, and Mike’s office could have easily been split into three, but the rest was divided into small offices just big enough for a desk and a path to walk around it. Chet had a nice space for editing, though it was also supposed to be where Costello stayed, but shortly after moving to the new location Costello Presley left the company.

From the very start, we were shown that Mike and Chris Mann were very different in their management style. There was tension between Scott Masters and Mike regarding how things were handled in the production department. The good ole days of blowing money on non-essential things was definitely gone for good. It wasn’t so drastic that our company cars were taken away or anything like that, but we would be tightening our belts on everything that had to do with production expenses. Things started to boil over when Scott Masters and John Travis were told that royalties were a thing of the past and the company would no longer compensate them monthly on their previous movies' sales. They settled on a flat fee. All future movies would be on a flat fee basis as well.

My contract with Catalina never included royalties from the get go, so there weren’t any financial changes for me. The whole thing between Masters, Travis and Mike came to a head behind closed doors and, like a flick of the switch, Masters and Travis were OUT. Masters called to tell me they were parting ways, but assured me that they would be starting their own production company (later to be called Studio 2000). He wanted me to leave Catalina with them and join them on their venture, but could offer no financial detail on how and when I would be compensated. It was in limbo. Deep down, I really did not want to leave Catalina, because I had a great rapport with Mike and all the other associates. Luckily for me, before Masters could come back with a concrete offer, Mike pulled me aside at my 30th birthday party at the Gold Coast Bar in West Hollywood and offered me the job of Catalina’s producer, which I instantly accepted. The whirlwind began, and for the next 15 years we pumped out two to three movies a month until our very last production: Hot Buttered Cop Porn in 2006. Sometime over the next number of years, once David Weiss passed away in Amsterdam, Mike quietly purchased the company from William Higgins.

After wrapping Cop Porn, we spent the next three years remastering and re-releasing all of our VHS movies onto DVD. It was kind of a relief to have the pressure of producing lifted from my shoulders and I could focus strictly on video editing, something I thoroughly enjoy. Going back to my early teens when I would sit on the living room floor with my 8mm editing unit, complete with splicing tapes, editing my home movies like Avalanche, Bionic Boy vs Big Foot, Crash, Earth Quake, and The Last Voyage. You can see trailers of those movies on my YouTube channel if you like disaster movies or if you just want to torture yourself! Here’s the link to: Josh Eliot, What A Disaster.

OUT of the blue one day in 2009, Mike came to visit me in Palm Desert, where I had moved to while continuing to edit and remaster for the company. I was shocked and surprised to hear that he was selling the business known as Catalina Video to Channel 1 Releasing. C1R had several partners including Chi Chi LaRue, so it seemed like it was a great choice for the library to go to them. He explained that part of the negotiation of the sale included keeping me and a couple Catalina employees on payroll for two years from the sale date. Though I was asked to produce new content for them, the thought of producing again was a real turn off to me, so I ultimately decided to only work as an editor for them, which they agreed to.

Two years to the very date of the company’s purchase of Catalina Video, I got my walking papers, and just like that, I was OUT.