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I Love You, Joan Crawford: Gay Men and Their Big Ladies

 

Joan Crawford Illustration

The other day while on the subway, I heard two male high school students (not sure if they were gay) debate the respective virtues of Beyonce and Adele.

 

Diva worship is apparently still alive everywhere, not just in the gay community! 


But what's the real scoop on the cliched gay obsession with Joan Crawford and other dead or superannuated movie stars, or as movie mogul Jack Warner put it more bluntly, “old broads,” the language he used when referring to Bette Davis and Joan Crawford in What Ever Happened to Baby Jane? 

 

These larger than life ladies, and others like them, have always enjoyed large gay male followings.  

So my question is: is the “big lady” and her gay entourage now a stereotype of a campy, closeted culture of the past, in which diva worship, according to many cultural critics, was an elaborate “covering” dynamic for gay men's profound social and psychological insecurities?   

The September/October 1977 issue of In Touch Magazine, in those early days when the magazine offered an array of cultural features, offers a tribute to Joan soon after her death, and, most significantly, before the now notorious book and camp cult classic Mommie Dearest came out.

 

This article pretty much rehashes many of the claims made about the late movie legend, such as director George Cukor's paean to her face, “that extraordinary sculptural construction of lines and planes,” her superlative (and some might argue, obsessive) projection of stardom, and her continual reinvention of her image.

 

She was the vibrant jazz baby; the assertive shopgirl who made good and got her man while fighting for her rights; the stylish, glamorous, yet suffering and vulnerable femme fatale; the Gothic horror queen.

 

Gay men found in these personas something they could identify with in their own struggles for individual identity and social respect. 

For gay men, Joan was the star and, for many, still is the star - that luminous, glamorous figure swathed in furs and jewels, kind of a fairy queen, remote but also approachable. Joan was approachable, even if she did supposedly get dressed up to go to the grocery store; she answered ever fan letter personally, sustained relationships with fans, and she would even thank you for a thank you note! "Goodbye, Joan" is the title of the article, and the author once again quotes the gay George Cukor, who expresses disbelief that the legend had actually died. 

Joan, of course, lives on in the movies and a caricature of her lives on, as well; the wire hanger and can of cleanser wielding monster of Mommie Dearest becoming one of the biggest gay camp icons ... ever. And a new generation can still see her (if they want to) on Turner Classic Movies, on DVD reissues, and on youtube.

 

But do the “old broad divas,” especially Crawford, with their larger than life personas, over the top (to many eyes and ears these days) characterization and dialogue, and often striking personal and professional flaws and vulnerabilities, really appeal to today's smoothly tech-savvy, more easily assimilated gay man? 

Yes, I love Joan Crawford, even if I can also also laugh at the melodramatic excesses. But how often in the life we live (as opposed perhaps to the life we dream), can we tell someone off like Joan does in Autumn Leaves, calling someone a slut twice in one harangue? (And not playing for the cameras on a reality TV show!).

 

Most people end up dying in sterile hospitals looking like a pincushion of tubes, or on the toilet; so who wouldn't want to drown on a gorgeous, moonlit beach with a violin playing theLiebestod in the background, like Joan does in Humoresque?

 

And Joan could laugh at herself, as she does in It's a Great Feeling, when she delivers a slap and says that she does that in all her movies. “Get out Veda! Get out before I throw your things into the street and you with them! Get out before I kill you!”

 

The point of this blog is not self-analysis, but if Joan Crawford worship is part of my gay unique sensibility, then so be it. Maybe I was born with it, or is it a social construct because of my generation? And of course, one can also mock the Joan Crawford obsession as a gay cliche, as Debbie Novatny in Queer as Folk says to her brother, when he asked her if she wanted to stay home and watch a Joan Crawford festival, “No one's that gay!” 
 

Divas


For a while, up to the early 90s, a new type of diva, like Streisand, Cher, Bette Midler, and Madonna, looked to replace, or perhaps supplement, the more traditional Barbra, Judy, Bette, and Joan as divas with that gay following, according to Michael Kearns in an article entitled “Heroine Worship” in the November 1984 issue of Male Review.

 

But in 2014, who is the new fairy queen or queen of the fairies (pun intended)? Is that image and its associations even relevant in this culture? 

The author Ethan Mordden, in a past issue of Opera News, focused on another type of diva with a gay following, the female opera singer (think Maria Callas, especially). He recounts that, at a recent dinner party, he deplored the type of gay man who mimics his diva of choice, sprinkling his conversation with “darlings,” pretending to be Auntie Mame. In other words, perhaps he is implicating the “older” gay men in the closet who identities with the diva in all her flaws (but also her assertiveness), taking on a mask to cover his feelings of oppression and discrimination. The younger gay men at the party did not know who Auntie Mame was. Gasp!

 

A younger employee of the Bijou confused Betty White with Bette Davis. Does he deserve the mockery his mistake created? Or are the older gay men, those “old queens,” the ones to be mocked and pitied for their now outdated diva worship that reeks, like Norma Desmond's tube rose perfume in Sunset Boulevard, of the pre-Stonewall closet? 

All cultures undergo transformations in response to a complex variety of factors. But I do wonder if the lack of the old variety of diva worship in gay culture is a simple either/or, now/then issue. Generation Y and  the Millenials may not subscribe to the same values as preceding generations, but I do find some fault with the “ahistoricism” of said group, that somehow they have outgrown the old gay icons or replaced them with others less gay orthodox campy.

 

Yet even if the whole culture sees something like Joan Crawford worship as camp or kitsch, or even if some gay “hipsters” appropriate such imagery inauthentically as only parody, to deny even a glimpse of the power and beauty that these women uniquely conveyed to previous generations is a sad loss. 

We are so afraid of the grand gesture, the big emotion that these big ladies could generate, somehow seeing it as false or hollow or silly or politically incorrect. Perhaps we have cheapened big emotions with reality TV, with American Idol and Dancing with the Stars, where everyone, not just the few larger than life stars, can groan and weep and spit out insults for the omnipresent cameras.

 

Does being liberated from social oppression mean a liberation from .... feeling? Perhaps we can't truly experience the high without experiencing the contrast of the low.

 

But as I see it, one of the great cultural enjoyments is to let yourself experience the campy pleasures of truly big, talented personalities. 
 

Joan Crawford

 

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Physical Culture, Part Two

 

 

Physical Culture cover


In 1907, Mcfadden was arrested again for publishing a story in Physical Culture Magazine which was judged to be "obscene material." This time, Mcfadden was convicted. He attempted to have the case heard before the Supreme Court, but was denied on the grounds that the case did not involve constitutional questions. He campaigned nationally to have his conviction overturned, and finally in 1909, received a presidential pardon from President Taft. 

Mcfadden's philosophy was essentially a combination of the naturalistic and self-reliance New Thought (much of it watered down Ralph Waldo Emerson) philosophies: any type of physical weakness took on practically criminal proportions, but one could, though much self-reliance and both physical and mental discipline, overcome such weakness (like he did; he was considered a weak and sickly child and not expected to live long) and improve not only the body (including the sexual organs), but the mind as well.

 

The mind exerts a tremendous influence over the body. According to Macfadden, one can improve through structured exercise and nutrition programs.

 

In 1906, he wrote and published a book titled Muscular Power and Beauty, in which explains how to use tension and resistance exercises to develop muscles. A couple decades later the iconic muscleman Charles Atlas would successfully market a course based on these exercises. 
 

Bernarr Macfadden as David, 1905

One of his more revolutionary ideas was his emphasis on women being physically healthy. Mcfadden encouraged women to exercise and even show more of their bodies than was considered respectable; he campaigned against corsets and high-heeled shoes (which items later became prominent in the fetish-oriented sexuality as early as the 1920s; see description of Bizarre Magazine to appear later on this blog).

 

Mcfadden was a proponent of "natural movement" in both sexes, which hardly meant sexual indulgence, but rather a disciplining the body so it functioned at full capacity, not only so it could compete in, but also enjoy the benefits of, living. Living of course includes sex, which was natural and wholesome; prudery only encouraged unhealthy shame and guilt. 
 

Bodybuilding Competition Candidates

 


This publication lasted until 1941, after several lawsuits against Mcfadden Publishing Company (he used company assets to finance his own ventures). Macfadden relinquished his interests in the corporation.

 

After retiring, Macfadden bought the rights to publish the magazine, but he was unsuccessful. The magazine died with him in 1955. 

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Retrostuds of the Past: The Mysterious Brian Maxon

 

Someone on the “anything gay” website Datalounge responded to a question about what gay porn star of the past influenced them the most. The name Brian Maxon (also known as Brian Maxx), came up. 

Given that I work in a veritable Pornopolis, I thought I could perhaps contribute to the discussion. Yes, we at Bijou are all things porn, but other than his cameo in Giants (and yes, it is giant) and his starring role in our title Two Handfuls, I didn't find out too much about this massive blond stud. 

I pulled the folder, and the pictures gave me a woody. What a bulge, and the his eyes entice you, but also communicate, “you can come so far, you've got to earn an approach to my godhood.” 
 

Brian Maxon


But who was he? Where was he born? Where's the backstory?

I did find out his penis size is seven inches, cut, and he weighed 220 pounds. But here's the clincher: he was 6 foot 4 tall inches. That's tall in my book. I like them big but also tall. 

I also found out that in 1985 he starred in a groundbreaking bi movie calledThe Big Switch

He stopped making movies in 1999. 

That's it. 

Inquiring minds want to know. 

Anyone got any more information on this awesome retrostud? 

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Gay, "Greek" Olympics

 

Whenever the summer Olympics, in fact, any type of major sporting event occurs, someone always asks if I am watching.

 

I always say no (I'm probably one of the few people in the world who is not at all interested in competitive sports (even the Gay Games); in fact, I used to be known as the "I hate sports guy"), but the reasons one friend gave me for watching it were typically gay.

 

He especially enjoys synchronized diving, especially the hot guys lined up in skimpy swimming trunks. And if one looks closely, one does notice their … bulges. 

 

Tom Daley

 



Of course, the Olympics is a major turn-on for gay men, but you should also remember that the Greeks who originated the games approved of homosexuality (and they played the games naked).

 

And don't forget all those statues of muscular gods like Apollo and Hercules. 

Much later, after millennia of social repression, gays in the 1950s started to gingerly make their presence known through homoerotic muscle magazines like Grecian Guild Pictorial. 

 

The Amazing Colossal Latino

 


"I seek a sound mind in a sound body," was the Grecian Guild Pictorial's credo or mission statement. The word "Grecian," however, could easily be read as an underground code for "gay." Grecian became a coded word for gay during the time period of this magazine (1950's-1960's): those guys who like the male body, the "body beautiful," resembling the "Grecian ideal in its muscularity, symmetry, and grace." The association with the more openly homoerotic and bisexual culture of ancient Greece (and not just the physical aspects, but the emphasis on art and health as well as physical strength) was intentional. 

In fact, several issues of Grecian Guild in late 1960 and early 1961 devoted contained articles specifically on the history and culture of the Olympics.

 

 Perhaps it's time for me to explore my Grecian identity. I'll start with those athletic bulges.   

 

 

 

 

 

 

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Physical Culture, Part One

Physical Culture, Part One

 

Bernarr Macfadden founded Physical Culture in March of 1899.

 

It was the forerunner of health/muscle/fitness magazines, many of which since the 1950s eventually morphed into today's gay pornographic magazines. Macfadden's ideas about health, nutrition, and even sexuality, though themselves not that revolutionary because they were rooted in the New Thought and naturalistic/Darwinian movements of the late nineteenth century, were expressed in a way that many readers considered obscene, especially the photos of both men and women (including Macfadden himself) wearing minimal or even no clothing. 
 

Bernarr Macfadden as David, 1905

One should remember, this was the period when the opera Salome by Richard Strauss (admittedly the libretto was based on the play by the scandalous Oscar Wilde) was banned by the Metropolitan Opera after only a few performances. The singer of the role of Salome, Olive Fremstad, played the role in a naturalistic manner which shocked audiences (though she was hardly nude by today's standards). 


The first issues of the magazine focused on bodybuilding, but he soon added articles about nutrition and natural foods and homeopathic methods of medical treatment. The magazine became a bestseller, unlike the fourteen books he had written on health before. He also published a magazine for women called Beauty and Health
 

Bodybuilding Competition Candidates

In 1904, Macfadden began to organize and promote bodybuilding competitions in which men and women competed.

 

In 1905, Anthony Comstock, the self-appointed smut exterminator and originator of the later to be controversial Comstock Laws against obscenity in the media, brought legal action against Macfadden to have him arrested and a second exhibition scheduled in Madison Square Garden cancelled on the grounds that it was lewd and obscene.

 

Macfadden was given only a suspended sentence, and because of the publicity, the crowds filled the arena and people had to be turned away. People (men, presumably) who came to the show hoping to see a display of female flesh were disappointed. 


All the female participants were modestly attired in union suits. But I wonder about those male participants and the mostly male audience that paid their good money to also admire the men. Apparently overt female sexuality wasn't the only show on the menu.

 

What about the unspeakable taboo of homosexuality? It must have been an obscene sight for Mr. Morality himself, Comstock, to behold all those male hunks parading their masculinity before the lust-filled raw of the crowd. 
 

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