The GOLD COAST Gold Rush Boys

By Josh Eliot

When I saw a recent special offer on the BijouWorld email for the restored and remastered movie Gold Rush Boys, it reminded me instantly of a West Hollywood gay landmark bar called The Gold Coast. The Gold Coast is no longer operating, in fact it closed its doors in 2020 because of COVID-19 and rent negotiation gone south. The property sat vacant for quite some time, but is now beautifully restored and slinging cocktails once more as OR Bar.

First things first, the 1983 Steve Scott directed movie Gold Rush Boys features a great cast led by Michael Braun and featuring: J.W. King, Nick Jarrett, Kurt Williams, Joe Reeves, Paul Monroe, Brian Nichols, Ben Barker, Lee Adams, Jay Cole and Rick Faulkner. Taking place mostly in an all-male house of ill repute, this authentic looking western is even more of a feast for the eyes thanks to the amazing restoration it received at the hands of Jules and Steven at Bijou. The cast is dressed in authentic garb from the period and the movie is full of rock hard pieces, beautifully photographed. I personally feel this movie was one of Steve Scott’s finest. I have to admit, I never heard of it prior to recently seeing it on the BijouWorld site and when I watched it I wondered why it was never one of those “staple titles” on any gay collector’s list. It certainly deserves to be. It has a strikingly handsome cast for that time period and perfect camera work and lighting. The more movies I see from director Steve Scott, the more impressed I am with his body of work. When I referred to him in a previous blog as gay porn’s Martin Scorsese, it couldn’t be any more accurate. In fact, I might go a step further in saying that the next generation of gay porn directors - with the exception of some - couldn’t hold a candle to the quality of Scott’s work.

Steve Scott's Gold Rush Boys (Available on DVD & Streaming through Bijou) and star Michael Braun

The Gold Coast Bar, some might say, was another place of ill-repute. It opened in 1981, making it the oldest gay bar in West Hollywood, keeping its doors open for 39 years. It also featured an authentic wood and brick façade that looked like it was straight out of a western. The place was a goldmine for spotting porn stars and a throw-back, even in its day, to the “drinking man’s bar” like you find in San Francisco. The drinks were strong and the prices low, the bartenders in the 1990’s when I hung out there were friendly and flirty. I met my first long term partner, Mark Rutter, there as he was one of the bartenders. I remember first locking eyes with him when I ordered a drink for my friends and I. Before pouring the drinks that I ordered, he threw two shot glasses down, made a couple of kamikazes, pushed one to me then held his up to toast. We both shot them back. No words, but I knew exactly what he was saying to me. When he gave me the drinks I ordered, he shoved the money back at me and, without missing a beat, turned and walked off to get someone else’s order. Attitude for days - I was so impressed. Later on, I saw him at a party in the condo of the Manager Karl Ethridge, real life uncle of Melissa Etheridge, and within weeks we were locked into a seven year relationship. You can read more about that on my blog “7 Years with Colt Model MARK RUTTER.”

Mark Rutter during his Colt years and bartending at the Gold Coast

Porn Star Anthony Gallo and my spouse of 23 years, Tony (ten years legally married), were partners at the time when they both worked as bouncers for the Gold Coast back in 1995. For the most part, everyone who worked or hung out at the bar were in good spirits. It was famous for being a very social neighborhood place to hang out, listen to music, play darts and do shots. Although one night, a new face showed up acting strangely and making inappropriate statements to the patrons. When Tony tried to escort him out, he got pushed, then the guy picked up a barstool to hit him. The bartender on duty, our good friend Mark, jumped over the bar and, along with the help of Anthony Gallo, they threw the assailant out the door and onto the street. The lunatic grabbed a brick from his pocket and hit Anthony in the forehead, causing a scar you will see in any of his movies shot after 1995. The nut job ended up being arrested by the West Hollywood sheriff’s department.

Newspaper headline about the Gold Coast Bar attack

All in all, there were many more great times than negative ones. Mark Ferguson and Yves-Claude (Mark Rutter), as Gold Coast bartenders, were responsible for starting the Red Dress Party in 1997. Mark Ferguson and Mark Rutter had a secret agreement that whomever passed away first, the other would wear a “red dress” to their memorial. Mark Ferguson passed away while Mark Rutter was out of town, and when he returned, he asked one of the Gold Coast owners, Bob Hastings, to throw a charity event for individuals living with HIV and AIDS. At the event, everyone invited was asked to wear a red dress to celebrate Mark Ferguson’s life. The event was a huge success and the Red Dress Party is still a yearly event, not only in West Hollywood but many cities, with the Gold Coast hosting it for 23 years straight.

Red Dress Party photos

The Gold Coast was located kitty corner to the famous Circus of Books (watch Ryan Murphy’s documentary on the subject) so the porn star vibe dominated the area. Aside from the fact that Kevin Williams had sex with my partner Mark Rutter in the toilet, most of the porn star memories are fun and cheery ones! Steve Regis and Cole Philips pulling raffle tickets one night, Eduardo and Sam Carson (real life and on-screen lovers) frequented the place. Blue Blake from England, Daryl Brock from Vancouver. I want to say that Chi Chi and Ryan Idol came with us there after we shot the scene for Idol Thoughts. The West Hollywood Cheerleaders hosted the Sunday Beer Brunch, which was a huge hit until the state of California stopped it because there was no way to control how much beer any given person was served. Cheerleaders simply walked around constantly refilling everyone’s mugs. My friends Lenny, Jerin and I were there every Sunday, just like church. It was even at the Gold Coast where the GM of Catalina offered me Scott Master’s position of producer, once Scott Masters quit. I remember one night over drinks convincing my friend Rosalyn to go to dinner with straight (gay for pay) porn star “Ty,” who had tagged along after a shoot. It turns out she cut the date short because he actually licked his plate at the restaurant, freaking her the fuck out.

Josh with Lenny & Jerin | Anthony Gallo, Sam Carson & Eduardo | Article: "Gold Coast Bar Supports Aid for AIDS"

The neighborly feeling of the Gold Coast and its patrons in the 1990’s is nearly impossible to replicate these days. About 30 or so of us patrons even went camping together - a few times! A great historical landmark for sure, a goldmine of memories. Hopefully the building absorbed all the love, lust and wicked behavior that was the Gold Coast, and the new bar, OR, has the same wonderful run.

Check out Gold Coast Bar Group on Facebook for some great historical posts.

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002.