By M. Webster
Today, we're flashing back to the late '70s/early '80s for a peek at a much earlier time for Bijou. This was within the era when porn features were still at their cinematic height, playing in theaters in major cities across the U.S. In Chicago, the Bijou Theater & Sex Club (which later expanded into Bijou Video), projected many of the great gay porn classics of the time on its screen. The Bijou Theater was in operation from the earliest days of the hardcore film industry, opening in 1970, until its closing in September of 2015, making it the longest-running gay adult theater in the country. It screened countless movies, keeping the classics in frequent rotation up through its final day in operation.

At Bijou, we have an archive of vintage gay newspapers, including larger publications and smaller regional papers, particularly with a large stash of gay papers local to our home base, Chicago. A number of years ago, we scanned in a stack of vintage issues of Chicago gay newspaper GayLife, where the Bijou Theater frequently ran advertisements for the movies playing, improvements to the theater, live performances by big stars (including Peter Berlin, Richard Locke, Casey Donovan [more on his stage appearances here!], and Lee Ryder), video sales (by the later point of the VHS/Beta home video era), and more.

An August 31, 1979 GayLife interview with Steven Toushin, owner of Bijou Video and the Bijou Theater, gives some insight into the business at the time. Here, journalist Dennis Kouba asks Steven a few questions about the Bijou (before reviewing Tom DeSimone's The Idol, a 1979 Hand in Hand Films classic, which had recently opened at the theater, recommended to the writer as being one of “the best [films] in the genre,” a reputation which it still deservedly holds.)

Following are some excerpts from the interview.
"Mr. Toushin proved to be a relaxed and informative gentleman. Originally from New York, he has been active in Chicago's gay business community for several years, owning and managing several establishments... Mr. Toushin is an admitted film buff, seeing at least two films a week. He is well-versed in the film business and appears to be using his knowledge to provide quality entertainment for the gay community.”
GayLife: Why do you play films for only one week?
Toushin: We cannot afford to play a film for more than one week. We die if we play a film two weeks in a row. Frequently, if a film is popular, we will bring it back for a return engagement. Quite a few of our regular customers actually come to the theater weekly to see the films, and they complain if we play the same film more than one week.
GayLife: Where do you advertise?
Toushin: The Chicago Tribune, Gay Chicago, and GayLife. Actually, we have found that the Chicago Tribune attracts the biggest audience. We discovered that advertising in the Chicago Sun-Times did not bring in more patrons.
GayLife: Do you have have difficulty obtaining new films to exhibit at the Bijou?
Toushin: It is difficult to book good new films every week since the gay film market is limited and supply is scarce. We find it easier to book films from New York, especially from Hand in Hand. [Bijou now owns and distributes the Hand in Hand catalog on DVD/Streaming.] It is much more difficult to book films from California since the suppliers do not understand our situation in Chicago and present us with stiff, unrealistic terms. We simply can't afford to book films for several weeks and certainly not at the terms they constantly demand.
GayLife: What is the average cost of a gay film?
Toushin: Twelve to fifteen thousand dollars. The most expensive film to date was Dune Buddies [a Hand in Hand film directed by studio co-founder Jack Deveau, released in 1978], which ran $30,000. That's too much, since the market is limited.

GayLife: Do you have any future plans for the theater?
Toushin: Yes, next spring we plan to elaborate on the Bijou garden, giving it more of a legitimate garden atmosphere. Beyond that, I'm considering bringing in a video viewer so patrons have a choice of two films.
GayLife: Have you ever considered exhibiting any major commercial film?
Toushin: Yes. Immediately after viewing La Cage Aux Folles (Birds of a Feather) [a 1978 French film from director Édouard Molinaro, adapted into the 1996 Robin Williams/Nathan Lane movie The Birdcage], I contacted the studio – United Artists. I asked about the possibility of running it as a midnight show on weekends. At this point, I have received no answer. Other theater exhibitors in Chicago are considering the same.
GayLife: How seriously do you take the interests and demands of your clientele?
Toushin: I feel there is a legitimate need for a theater of this kind. I have a responsibility to our public to keep the theater clean, comfortable, and attractive. I take my responsibility to the gay community seriously.
The Bijou Theater did indeed wind up playing La Cage Aux Folles, a popular mainstream film of the era with a story focused on gay men, for an extended run the following year (1980). Numerous full-spread ads Bijou placed in issues of GayLife that year feature the French film in the mix with its typical fare of gay porn features. Particularly since the work of Hand in Hand was markedly highlighted during the late '70s/early '80s era at the Bijou, the cinematic, artistic, and narrative quality of gay porn films in rotation at the theater was of a high caliber and would have blended well with this addition of a piece of non-pornographic cinema.


In our scans, we have a couple of GayLife articles and letters to the editor praising the Bijou's decision to feature La Cage Aux Folles on the theater's screen.
GayLife, August 22, 1980 letter to the editor:
“I wish to compliment Steven Toushin, the owner of the Bijou Theater, for making an evening at his establishment enjoyable. Usually, a trip to the Bijou is serious business: serious porno viewing and serious cruising. But last weekend, at midnight, Steve scheduled a screening of La Cage Aux Folles, the Italian/French comedy that has been such a hit the last year or so. For the first time in my memory, the theater was jammed with people having a good time. People were actually watching the movie and enjoying it. People were laughing, smiling, and talking to each other at the end of the film. And best of all, there were all types of people, including people who would never have been seen at the Bijou before. I am told that the Bijou will lose money with each midnight show of La Cage, but I'm sure they'll more than make up for it in good will.”
As mentioned in the 1979 interview with Steven Toushin, Bijou's garden did see improvements by the following year, which is also spotlit in Bijou Theater advertisements of 1980.

Bijou maintained this mixing of various types of movies and materials of gay interest in the late '80s and 1990s through its mail order catalog, the most comprehensive gay porn print catalog of the time. In addition to an extensive listing of available gay porn films on VHS/Beta, the catalog expanded to feature an array of other types of video tapes, including LGBTQ documentaries, documentation of LGBTQ events and competitions (such as Mr. Drummer, International Mr. Leather, the Gay Games), sex educational videos, lesbian porn (particularly a large selection from important early lesbian porn studio Fatale Films), and a number of non-pornographic films of interest to an LGBTQ audience, from those popular in gay culture (George Cukor's 1939 film The Women) to LGBTQ underground, arthouse, and independent films (Donna Deitch's 1985 lesbian classic Desert Hearts, John Waters' 1972 Pink Flamingos, and more).

This spotlight on the Bijou Theater's original publishing date coincided with our 2024 re-release of the classic 1994 Bijou Video production Fulton Street from director Mike Donner, unavailable for decades, and now newly restored and re-released on DVD and Streaming! This narrative gay porn feature was set and shot in Chicago. Its complex storyline thoughtfully incorporates weighty thematic material, romance, and character development - and, of particular interest here, its Chicago locales include an extended cruising/sex sequence filmed in the Bijou Theater, itself!

This Fulton Street scene shows action in a couple of spots in the theater that those who have visited are likely to recognize: the lobby where VHS/Beta sales and, later, DVD sales took place (catch glimpses of tons of box covers of Bijou classics, many of which we still carry) and in the maze of interconnected gloryhole booths on the second floor. (Only fellow Bijou Video production A Winter's Tail, an intense 1984 S/M video from Dave Nesor, also illustrates the Bijou Theater's interior.)


Catch Bijou's Fulton Street, plus peek at the mini-documentary on the Bijou Theater page of our website and these tales of events at the Bijou Theater over the decades for more flashbacks!