IN and OUT and All ABOUT

By Josh Eliot

 

The year was 1991. Catalina Video’s GM, Chris Mann, had left the company and started running things over at Video Team. As soon as Chris was OUT, The new GM, Mike, was IN. He was handpicked for the position by David Weiss, William Higgins' right hand man. Weiss and Higgins had an investment business called Drake’s Bookstore on Melrose Avenue in Hollywood. Mike had proven himself to be a great manager when they put him in charge of the high end bookstore and he kept the business in the black when tough times called for radical changes. The first was when MOM (the “Merchants on Melrose”), a group representing about 3000 residents, complained to city officials. All the peep show booths needed to be removed because the city investigators found Drake's and another shop named Taboo in violation of the zoning code intended to keep adult entertainment stores away from schools and residential areas. The battles lasted many years, before and after Mike came to manage Catalina Video’s operations. The city also demanded that they reduce the percentage of sex-related adult products in each store, replacing content with products unrelated to sexuality. Drake's eventually closed.

I’m sure it was a real pain in the ass for him dealing with this stuff over and over again. Catalina must have felt like an escape to him. We were a pretty well-oiled machine when he came aboard. Scott Masters was producer, I managed the video crew and John Travis was one of the top rated directors of the time, bringing success and big bucks in sales from movies like Powertool and Undercover. Chi Chi LaRue and his best friend, Kevin, worked in sales and promotion. TJ worked in the art department and designed all the boxes and one sheets. Costello Presley was composing and providing all the music for the movies, and Chet Thomas was the full time editor. As soon as Mike came into power, he started shopping for a new location in Reseda. Our palatial North Hollywood headquarters was too big and expensive to suit Mike’s taste and he had one thing in mind: stop the bleeding of money. In the early 90s, the sales started to decline on new releases as the market was suddenly overblown with competition. We were all kinds of shocked when we saw the size of the new place. The warehouse was a decent size, and Mike’s office could have easily been split into three, but the rest was divided into small offices just big enough for a desk and a path to walk around it. Chet had a nice space for editing, though it was also supposed to be where Costello stayed, but shortly after moving to the new location Costello Presley left the company.

 

Vintage Catalina promotional ad
Vintage Catalina promotional ad designed by TJ
 
Josh Eliot and TJ

Josh Eliot and TJ

 

From the very start, we were shown that Mike and Chris Mann were very different in their management style. There was tension between Scott Masters and Mike regarding how things were handled in the production department. The good ole days of blowing money on non-essential things was definitely gone for good. It wasn’t so drastic that our company cars were taken away or anything like that, but we would be tightening our belts on everything that had to do with production expenses. Things started to boil over when Scott Masters and John Travis were told that royalties were a thing of the past and the company would no longer compensate them monthly on their previous movies' sales. They settled on a flat fee. All future movies would be on a flat fee basis as well.

My contract with Catalina never included royalties from the get go, so there weren’t any financial changes for me. The whole thing between Masters, Travis and Mike came to a head behind closed doors and, like a flick of the switch, Masters and Travis were OUT. Masters called to tell me they were parting ways, but assured me that they would be starting their own production company (later to be called Studio 2000). He wanted me to leave Catalina with them and join them on their venture, but could offer no financial detail on how and when I would be compensated. It was in limbo. Deep down, I really did not want to leave Catalina, because I had a great rapport with Mike and all the other associates. Luckily for me, before Masters could come back with a concrete offer, Mike pulled me aside at my 30th birthday party at the Gold Coast Bar in West Hollywood and offered me the job of Catalina’s producer, which I instantly accepted. The whirlwind began, and for the next 15 years we pumped out two to three movies a month until our very last production: Hot Buttered Cop Porn in 2006. Sometime over the next number of years, once David Weiss passed away in Amsterdam, Mike quietly purchased the company from William Higgins.

 

Hot Buttered Cop Porn box covers

Hot Buttered Cop Porn original and re-release box covers

 

After wrapping Cop Porn, we spent the next three years remastering and re-releasing all of our VHS movies onto DVD. It was kind of a relief to have the pressure of producing lifted from my shoulders and I could focus strictly on video editing, something I thoroughly enjoy. Going back to my early teens when I would sit on the living room floor with my 8mm editing unit, complete with splicing tapes, editing my home movies like Avalanche, Bionic Boy vs Big Foot, Crash, Earth Quake, and The Last Voyage. You can see trailers of those movies on my YouTube channel if you like disaster movies or if you just want to torture yourself! Here’s the link to: Josh Eliot, What A Disaster.

 

Josh Eliot's What a Disaster 8mm movie images

 

OUT of the blue one day in 2009, Mike came to visit me in Palm Desert, where I had moved to while continuing to edit and remaster for the company. I was shocked and surprised to hear that he was selling the business known as Catalina Video to Channel 1 Releasing. C1R had several partners including Chi Chi LaRue, so it seemed like it was a great choice for the library to go to them. He explained that part of the negotiation of the sale included keeping me and a couple Catalina employees on payroll for two years from the sale date. Though I was asked to produce new content for them, the thought of producing again was a real turn off to me, so I ultimately decided to only work as an editor for them, which they agreed to.

Two years to the very date of the company’s purchase of Catalina Video, I got my walking papers, and just like that, I was OUT.

 

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel
DEEP INSIDE THE CASTRO: The Castro Theatre
DEEP INSIDE THE CASTRO: The Midnight Sun
RSVP: 2 Weeks Working on a Gay Cruise Ship
VOYAGER of the Damned
I'M NOT A LESBIAN DIRECTOR
Diving Into SoMa/Folsom: THE FOLSOM STREET FAIR
Diving into SoMa/Folsom: A TALE OF TWO STUDS
BALL BROTH
My 1992 “Porn Set” Diary
Out of Print
There’s a Gloryhole WHERE??!
LUNCH HOUR: When the Big Boys Eat

 
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The Lucky Horseshoe Lounge, Still There in Chicago!

posted by Madame Bubby

Lucky Horseshoe exterior

Yes, it is still there. I had to ask, especially now that that the area around it is gentrified and homogenized in so many ways since the last time I was there, early 1990s.

Why was I there? The Lucky Horseshoe Lounge, known to its regulars as the “Shoe,” is a gay bar yes, but one that features dancers. Not strippers (no nudity), and they usually are already stripped down to something skimpy that barely covers up the cock.
 

Lucky Horseshoe dancer in jockstrap

Jason Heidemann, a while ago, wrote a piece in the Chicago Reader describing his experiences in detail, and he also makes the point that the place actually seems to be evoke a feeling of “shame-based resistance” for many gay guys. Like, oops, why are you there? What's really going on with you? Or even, in an online exchange, a LOL.

It's an exotic dance club, and I am thinking perhaps there could be a couple underlying cultural stigmas. First, the whole go-go girl men's club business that caters to heterosexual men contains some obvious structurally exploitative/misognynistic dynamics. Whether this dynamic strictly applies to what goes on gay male strip clubs is open to question, and I also think it ties closely into the stigmas associated with sex workers in general.

Secondly, in the gay community itself, there's a stereotype that the types of customers the place attracts tend to be “dirty old men” desperate for copping a feel on a young, lithe body. Heidemann makes the point that the place for many couples serves “as a compromise between one partner who wants monogamy and the other who has an insatiable libido.”

That dynamic reminds of me of my experiences there in the early 90s. I was involved with the LGBTQ Catholic group, Dignity, and I sang tenor in its amateur choir. After church, the choir director, the priest, one religious brother who sang in the choir, and whoever else wanted to tag along, hit the Shoe. (In fact, we were at the Shoe when the Bulls won their famous “threepeat” game!)

It turns out, that Sunday night at the Shoe was called “priests' night out.” One could say that in many cases, sticking dollar bills in the lush baskets of the dancers was a way of not literally violating a promise of celibacy or a vow of chastity. The choir director I think just liked the dancers, a lot, and I also think, because he was partnered, he would hang out there to “blow off steam.” (I'm not sure if he ever hooked up with one of the dancers, but I vaguely remember hearing he did invite one over to his house.)

I must admit, most of the dancers were too thin, smooth, and “twinkish” for my taste, but one night, an anomaly. A particularly beefy muscle guy wearing heavy boots appeared, and I was smitten. I not only got to touch his basket, but we even made out a bit. We had one date. He worked in sales at Marshall Fields full time, days. In real life gear he looked much less imposing. Too “nice” for me, alas.

And I did hook up with a real hot number, beard, blue collar, cowboy boots, there one night, an out of town guy on a conference. A weekend romance ensued. I looked him up on the internet. He is still working at the same job he did in the 1990s. He looks older and grayer. It happens to everyone, even the dancers.

Overall, I'm glad the place is still there, and given its longevity, I gather it has probably adapted to the bachelorette party culture, which has created some controversy lately in gay male bars. In fact, given the vicissitudes of social and cultural change, it's perhaps an even more unique space that still keeps the dancers dancing and a diverse array of customers coming/cumming.
 

Lucky Horseshoe dancer
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Names in Lights: Porn Stars Live at the Bijou Theater

I was looking at some footage on YouTube of Chicago in the 1940s (my nostalgia kick keeps kicking and kicking and kicking, ouch!), and I noticed, as most of the footage was of tourist sites like “State Street, that great street” and its plethora of movie theaters.

And these were not movie theaters hidden inside in decaying malls or bland multistory cineplexes with parking garages, but both glitzy and palatial structures (quite a combo!) that beckoned to passersby (yes, people walked more, it seems, to entertainment) through signs.
 

Chicago's Oriental Theater in the 1940s showing the Jane Russell film, The Outlaw
Chicago's Oriental Theater in the 1940s showing the Jane Russell film, The Outlaw

Yes, the marquee, the name in lights, oh so Old Hollywood. In fact, on one of the videos, I saw theaters whose marquees displayed Leave Her to Heaven with Gene Tierney, and on another one, Joan Crawford in A Woman's Face. Heady stuff for a gay Old Hollywood fan!

The adult movie houses, and in the gay world, often called porn palaces, followed suit when censorship restrictions were lifted in the wake of the 1960s sexual revolution. Even though such venues were usually ghettoized "red light” districts (think 42nd Street in New York City) and often shared buildings and neighborhoods with the seedier peep shows and massage parlors (live sex, less cinematic content) and the like, they still boasted the marquees and the names in lights.
 

42nd Street theaters in the 1960s
42nd Street theaters in the 1960s

In fact, I remember in the camp classic Valley of the Dolls, Neely O'Hara sees her friend Jennifer's (now a star of soft-core French porn) name lighting up that ubiquitous XXX signage as she wanders drunkenly through what is probably the Nob Hill area of San Francisco.

Gay XXX's home in Chicago was the Bijou Theater, and in its heyday, it showed some of the famous, finely crafted classics of gay porn (shot on film, of course). A premiere there was akin to a red carpet event, like it was in Old Hollywood.
 

42nd Street theaters in the 1960s
The Bijou Theater, 1976

Midwest premiere of Michael, Angelo and David at the Bijou Theater with a live appearance by star Marc Stevens
Bijou premiere of Michael, Angelo and David & live appearance by Marc Stevens

Porn studios like Hand in Hand Films and Falcon and, later during that Golden Age, Al Parker's Surge Studios were definitely producing more substantive work, but the assembly-line, amateurish product with mostly anonymous participants (like that being churned out in Europe these days) were confined to peep show booths.

The Bijou Theater thus showcased some groundbreaking gay porn films, but in tandem it also showcased the stars of those films. Again, think Old Hollywood. Fans, autographs. Stars!
 

Ad for a live appearance by porn star Peter Berlin at the Bijou Theater
Live apperance by Peter Berlin at the Bijou Theater

For example, when Al Parker, the greatest of them all, appeared at the the theater in the early 1980s, he did a live sex show (a live orgasm to complement so many of those on-screen orgasms), but according to Steven Toushin, owner of the theater, he spent most of the time there signing autographs and talking to fans.
 

Vintage poster for the Al Parker film Inches
Vintage poster for the Al Parker film, Inches (Steve Scott, 1979)

And the uber-Daddy of them all, Richard Locke, also appeared at the Bijou Theater in 1984. Here's a description of the event, which, as with many other events that showcased porn movies and their stars, blurs the lines between on and off screen performances in an enticing, exciting way:

“The screen on the Bijou screen – a dimly lit room at truck stop, fitted with grimy cots, where truckers catch forty winks before they hit the road again. [A scene from Joe Gage's 1976 classic, Kansas City Trucking Co.] In this case, however, the truckers are not sleeping; they are fucking and sucking with a vengeance. The center of the action is the older, experienced trucker, played by Richard Locke, muscular, masculine, bearded and obviously enjoying himself on screen. The light on the movie screen fades, and suddenly a figure appears from behind the screen. A cool blue light silhouettes a muscled body and music builds. A new kind of show is in progress at the Bijou Theater — but Richard Locke is still the center of attention... Richard turns to face the audience, clad only in a leather harness, stroking his erect penis... Finally he reaches orgasm, shooting onto the mesmerized audience. He turns back, the lights fade, he exits and the film Richard Locke returns to the movie screen.”
 

Kansas City Trucking Co. poster
Vintage poster for Kansas City Trucking Co.

Photospread of Richard Locke stritease from suit and tie to leather harness
Richard Locke striptease

Now, the above event may be unique to the dynamic of gay porn and its purpose of sexual exploration and gratification, but what happened after that movie/performance links to that Old Hollywood world:

“After his live show, Richard meets his public, signing autographs and talking to a group of eager fans. He is friendly and unassuming as he talks. One young man asks Richard to autograph his back and tells Locke that he will have a tattoo made of the signature. (A later encounter with the same man proves the truth of his boast.) One by one the crowd drifts away and another day's work is finished for Richard Locke, erotic entrepreneur.”

Amazing, and so exciting! Joan Crawford would have been thrilled (perhaps more by the method rather than the content!). Richard, like she did, was working a publicity machine, one of his own making. And he understood that what fuels that machine are the fans and their fantasies, hopes, and dreams. The young man with the tattoo in the quote above was living embodiment of these emotions.

Yet, unlike Joan, he skillfully kept his “divo-hood” on the screen, but at the same time let that larger-than-life screen persona become real in the flesh when he appeared live in that brief moment of ecstasy.

Some say home video (and then the internet) and the tragedy of AIDS killed this world. Perhaps, on the surface, yes.

But in hindsight I think it's a deeply complex issue revealed in today's cultural climate as red carpet events still unfold, and the culture of celebrity has become something like a 24/7 fuck fest. But the cinematic magic that thrives on finely-crafted illusion that elicits an audience's deeper intellectual and emotional responses gets lost in a weird combination of special effects and banal cynicism.

The great porn stars like Al Parker and Richard Locke created and crafted a visual and sexual magic in their films and in their performances and in their audiences.

Bette Davis said in her movie The Star, “If you're a star you don't stop being a star.” And thanks in great part to the Bijou Video's preservation and revitalization of their legacies, Al and Richard still shine.

Look for their movies on DVD at BijouWorld.com and streaming at BijouGayPorn.com, including our brand new release The Best of Richard Locke!

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