BijouBlog

By Josh Eliot

In Laguna Beach, California The Coast Inn, built in 1927, was one of the earliest hotels in the area. The Inn featured hotel rooms, a café and bar. By 1941, the secluded beach town had rapidly grown into a resort destination. During World War II and in the post-World War II period, the property’s clientele changed from primarily vacation travelers to members of the military. In 1956, a fire destroyed much of the front portion of the building, which new owners, the Smith brothers, rebuilt and added a nightclub. In 1977, the cocktail lounge and dining room of the Coast Inn were operating as The Boom Boom Room, a nightclub and disco, and were sold to Sidney Bryan in 1978. The Coast Inn hotel, restaurant and bar now catered predominately to the gay community. As the property grew in popularity over the next few decades, it gained a reputation as being the area’s premier gay nightclub, bringing a very large gay tourist and resident population to the seaside community.

In the 1980s, Michael Martenay, a Laguna Beach resident, was appalled to learn that the ashes of two former patrons who had died from AIDS had been scattered in the green space behind the Boom Boom Room. The green area had fallen in disarray and was filled with trash and liquor bottles. Michael spent two days hauling out 39 trash bags of garbage from the site, determined to bring the space back to life. Through community donations of flowers, plants, seeds and other materials Martenay built and perfected “The Garden of Peace and Love,” a memorial garden for mourners who lost friends to AIDS. It is said that over 50 souls' ashes have been scattered there. The city of Laguna Beach, after a recommendation from Police Chief James Spreine, installed a water line near the garden to ensure the garden’s life for years to come.

I first discovered the Boom Boom Room when I went location scouting with Scott Masters for my upcoming movie, Pacific Coast Highway 2. We found a beach house with ocean front access and booked it. I was anxious about this movie assignment because it was big shoes to fill making a sequel to a William Higgins classic. I fully admit that I was too green to pull it off properly at that stage in my career. The cast and crew did have a great time making it though. I had a brand new exclusive model named Hank Sterling who was very hunky and masculine. Scott Masters took me to the Boom Boom Room for drinks when we were in town months earlier and I of course took the cast and crew there after shooting our dailies. I was always very frugal with budgets and only spent where I needed to, so that left lots of miscellaneous money left over to treat the guys to nights on the town!

Over the years, friends and I made Laguna Beach a regular destination when getting out of town. When I was assigned a movie called Cat Men Do, an original idea our general manager came up with, I didn’t hesitate to make it a “Roadie Movie.” The concept of the movie was pretty much showing the day to day functions of Catalina Video: model searches, promotional ideas, and even the fictional character “Rusty James,” whose signature was on every piece of correspondence to our mail order customers. I shot a faceless Rusty, only identifiable by his name embroidered on his shirt, in the desert of Palm Springs where he gave away VHS tapes to the large number of guys who would blow him through a glory hole in a secluded abandoned shack. I had to somehow make this shameless promotion of the company movie interesting. While we were shooting the Laguna Beach “model search” scenes for the movie, we also scheduled an actual model search contest at the Boom Boom Room. This time we also occupied rooms at the Coast Inn for our cast and crew. The local and tourist crowd could not have been more receptive and fun. Model wannabes got up on stage, showed their asses off and won prizes. Michael Cody and Steve Rambo were the MCs and of course we all drank until closing! After closing, patrons would go down the steps, past the Garden of Peace and Love and continue partying (and more) on the beach under the cliffs. That was our last shoot day so I didn’t have to chase after the models to make sure they weren’t sucking any dick. We all left in love with the Coast Inn and Boom Boom Room experience, eagerly excited about our return some day.

In September of 2007, the Coast Inn, featuring the Boom Boom Room, shuttered its doors. Because of the Coast Inn’s significance, the new owners' plans to redevelop were held in limbo for over a decade. In 2018, the space still had not been touched by the new owners and the city of Laguna Beach approved the Boom Boom Room to reopen for two days during the Gay Pride Festival, and it was packed! In August 2021, the Coastal Commission cleared the way for the Coast Inn remodel. The Boom Boom Room re-opening is not part of their plans.

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

As I have pointed out in prior blogs, gay life was really unbelievable in the 1970s. This was particularly so in the cities of New York, Los Angeles, San Francisco and many others.

Bath houses and bars with their notorious "back rooms" were all the rage across the country. A sexual society had developed over that decade. I know for myself as a steward for a major airline, any "port of call" would have a Club Baths there and that would be pretty much a guaranteed good time. That chain was spread out all across the country... much to my pleasure. I will never forget an escapade I had in Miami. Towel-clad as usual, I was wandering the mostly outdoor and tropical grounds when I heard a voice softly call out my name. I turned around to find a childhood bestie that I had not seen in decades. He and his mother had moved from N.J. where we met and were pre-teen play pals. I had always had my suspicions about this "buddy" even though nothing had ever happened back then or that night.

Men in a bath house from Drive (1974)

 

Fast forward to the later part of the 70s when I moved to San Francisco. Besides the legendary baths like The Barracks, The Brothel and many many more, the Club Baths of S.F. was just two blocks from my South of Market apartment! My partner and I had a very open sexual relationship. We both loved to go "down the block" as we called it! For most of our years together we both had night time jobs. Most of the people that worked the bars and clubs that closed at 2AM would head down to 8th and Howard (the location for Club Baths S.F.) to "unwind" after work. There was sort of a social scene that had developed over the years. The big event, however, was on Tuesday nights when they had very discounted rates. There were literally lines around the block to get in. Once you got in, you quickly realized it was worth the wait! It was like being on a porn set. Being familiar with that... it sure felt like home to me! Lol.

Similarly, NYC had its bath house smorgasbord, too! Two of my favorite were the St. Mark's and the Continental Baths. The St. Mark's was one of the older facilities in town and well attended in the hours after the bars and clubs around town had shut for the night.

St. Mark's Baths interior

Continental interior sign and men dancing from Jack (1973)

 

For me, I would sometimes make a whole night of it there and skip the clubs and bars! Oink!

 

All of this came to an abrupt end. A scourge had hit the gay communities around the country. It was both frightening and sad to be losing friends and family to a disease that no one understood at the time. Almost immediately, openly sexual venues were forced to close. It sent a shockwave through the community. Being undaunted, a lot of the community went to "monitored" sex clubs. While visiting a friend in NYC, we went to one of these venues. I was surprised at how packed it was... given that people remained mostly clothed. There were actual monitors that wandered through the crowd admonishing and extracting individuals that went beyond the basic (hand-job) tolerated behaviors. "Lips above the Hips" was the chant that could be heard from these monitors as they walked the floor. For some people this might have worked. But, for me it was like the fast-food version of sex! It left me hungry.

It was at this time I noticed that porn was really taking off again. The industry literally exploded. After all, what could be safer than being a voyeur in the comfort of your own home? And, that was true again when COVID reared its ugly head just recently. Not only condoms but masks were featured in porn - ostensibly to set a good example. The almighty sexual drive of my fellow man was not to be daunted!

So, at nearly 72, I have seen the "Lavender Wave" rise from seemingly nowhere during the years of the sexual revolution. I have participated in it myself with great memories of the freedom I felt. The great cosmic pendulum swung back. I am now seeing the adjustments. But, Men being Men - there will always be a feast ahead.

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

By Josh Eliot

My spouse Tony Fontana and I are super-organized. We keep the place spotless. All things of importance have their own binders. The filing cabinet folders get edited yearly, and our desk calendar is always up to date. One thing we did during the initial Covid-19 lockdown was go through our photos and separate them into categories inside manila envelopes. A bit much? All that aside, the other day I was going through the envelopes to pull pictures for a recent blog about my past partner, Mark Rutter. Tony worked with Mark Rutter at the Gold Coast Bar and they shared a history as well, so I was looking to see if there were any shots in his envelopes with Mark. I didn’t find Mark, but I came across this one shot that kind of blew my mind. I pulled it out and went up to Tony and said: “Is that AL PARKER in your photo?”

It was, in fact, Al Parker in the photo. Al and his group of friends were photographed at a Renaissance Fair in the 1980s. My partner Tony is standing in the photo facing the group of friends, which included the woman wearing the blue outfit. Probably a Fred Segal outfit, as she loved to shop there. Her name was Nancy Cole Sawaya, and she was the “glue” that united this large group of friends.

Nancy lived in a mansion off of LA’s infamous Mulholland Drive. A typical weekend for the group would be to start Saturday night off at Greg's Blue Dot, a Hollywood gay hot spot, whose clientele was the crème de la crème of the best looking studs. Around 1 a.m., the group would walk a few doors down to the members only disco Probe and stayed there until well past dawn. The Probe would feature “A-list” divas like Viola Wells , Angela Clemmons (“Give Me Just a Little More Time”), Fun Fun, Linda Clifford, Madleen Kane and many more. When Nancy and the boys showed up there, the staff would see to their quick entrance. After dancing the night away they would all end up at Nancy’s place poolside, where the party would go on throughout the day; even the DJs from Probe and Blue Dot would follow and spin records.

In October of 1982, Nancy and her friends Matt Redman, Ervin Munro and Max Drew attended an emergency meeting featuring a presentation from the San Francisco Kaposi’s Sarcoma Foundation about Gay Related Immunodeficiency Disease. Stunned by what they learned, these four friends set up a telephone hotline to answer questions from the community, because fear about the new disease was rampant. Over the holidays, Nancy and her small group of friends threw a Christmas party at her place called “A Christmas Present,” where guests were asked to donate money in the spirit of the season. Shortly after, Nancy took Tony to a small office in Hollywood on Cole Avenue she was thinking of renting to get his opinion. With the funds earned from the Christmas party, around $8000, she leased the office with her team of friends and offered counseling services to about twenty people known to have Acquired Immune Deficiency Syndrome, making it a first in Los Angeles County to do so. This small office, through it’s hard work and dedication to the gay community, became APLA, AIDS Project Los Angeles. APLA’s early fundraisers were held in gay bars and discos and they went on to raise millions of dollars over the next few years with the help of such celebrities as Joan Rivers and Elizabeth Taylor. Nancy served on the Board of Directors for nearly two years while continuously offering one-on-one counseling to the members.

Co-founders Nancy Sawaya and Max Drew tested positive for the disease and by August of 1986. Nancy had been hospitalized six times. Nancy and her husband Lou adopted a baby girl named Morgan who was two years old when her mother passed away in October 1986 at age 40. This was the same year Al Parker lost his partner of eleven years, Richard Cole aka Steve Taylor, with whom he started Surge Studios. Surge Studios was one of the first studios to mandate safe sex practices. Al Parker passed away on August 17th 1992, also at the age of 40, and his ashes were scattered near the nude section of San Gregorio State Beach. Seeing both Al and Nancy in this random photo and hearing these stories about them was really quite extraordinary. They both became icons of gay history, giving so much of themselves to the gay community. Such a tragedy to lose them both so early in life.

As I started to put away the photos, I saw a manila envelope labeled “Tony and Friends,” so I thought I would look in that one to see if there were any more shots of Al or Nancy. I carefully scanned each and every photo, checking to see if I could recognize any faces when suddenly... I saw another one! Tony was facing the camera making a silly face, but it was the person who was to the right of the shot that again blew my mind. I took the photograph, marched down the hallway to the office, went up to Tony again and said : “Is that ESTELLE GETTY from GOLDEN GIRLS in your photo?”

Thank you to Josh Eliot for use of his photos.

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002.