BijouBlog

By Josh Eliot

 

The year was 1991. Catalina Video’s GM, Chris Mann, had left the company and started running things over at Video Team. As soon as Chris was OUT, The new GM, Mike, was IN. He was handpicked for the position by David Weiss, William Higgins' right hand man. Weiss and Higgins had an investment business called Drake’s Bookstore on Melrose Avenue in Hollywood. Mike had proven himself to be a great manager when they put him in charge of the high end bookstore and he kept the business in the black when tough times called for radical changes. The first was when MOM (the “Merchants on Melrose”), a group representing about 3000 residents, complained to city officials. All the peep show booths needed to be removed because the city investigators found Drake's and another shop named Taboo in violation of the zoning code intended to keep adult entertainment stores away from schools and residential areas. The battles lasted many years, before and after Mike came to manage Catalina Video’s operations. The city also demanded that they reduce the percentage of sex-related adult products in each store, replacing content with products unrelated to sexuality. Drake's eventually closed.

I’m sure it was a real pain in the ass for him dealing with this stuff over and over again. Catalina must have felt like an escape to him. We were a pretty well-oiled machine when he came aboard. Scott Masters was producer, I managed the video crew and John Travis was one of the top rated directors of the time, bringing success and big bucks in sales from movies like Powertool and Undercover. Chi Chi LaRue and his best friend, Kevin, worked in sales and promotion. TJ worked in the art department and designed all the boxes and one sheets. Costello Presley was composing and providing all the music for the movies, and Chet Thomas was the full time editor. As soon as Mike came into power, he started shopping for a new location in Reseda. Our palatial North Hollywood headquarters was too big and expensive to suit Mike’s taste and he had one thing in mind: stop the bleeding of money. In the early 90s, the sales started to decline on new releases as the market was suddenly overblown with competition. We were all kinds of shocked when we saw the size of the new place. The warehouse was a decent size, and Mike’s office could have easily been split into three, but the rest was divided into small offices just big enough for a desk and a path to walk around it. Chet had a nice space for editing, though it was also supposed to be where Costello stayed, but shortly after moving to the new location Costello Presley left the company.

 

Vintage Catalina promotional ad designed by TJ  

Josh Eliot and TJ

 

From the very start, we were shown that Mike and Chris Mann were very different in their management style. There was tension between Scott Masters and Mike regarding how things were handled in the production department. The good ole days of blowing money on non-essential things was definitely gone for good. It wasn’t so drastic that our company cars were taken away or anything like that, but we would be tightening our belts on everything that had to do with production expenses. Things started to boil over when Scott Masters and John Travis were told that royalties were a thing of the past and the company would no longer compensate them monthly on their previous movies' sales. They settled on a flat fee. All future movies would be on a flat fee basis as well.

My contract with Catalina never included royalties from the get go, so there weren’t any financial changes for me. The whole thing between Masters, Travis and Mike came to a head behind closed doors and, like a flick of the switch, Masters and Travis were OUT. Masters called to tell me they were parting ways, but assured me that they would be starting their own production company (later to be called Studio 2000). He wanted me to leave Catalina with them and join them on their venture, but could offer no financial detail on how and when I would be compensated. It was in limbo. Deep down, I really did not want to leave Catalina, because I had a great rapport with Mike and all the other associates. Luckily for me, before Masters could come back with a concrete offer, Mike pulled me aside at my 30th birthday party at the Gold Coast Bar in West Hollywood and offered me the job of Catalina’s producer, which I instantly accepted. The whirlwind began, and for the next 15 years we pumped out two to three movies a month until our very last production: Hot Buttered Cop Porn in 2006. Sometime over the next number of years, once David Weiss passed away in Amsterdam, Mike quietly purchased the company from William Higgins.

 

Hot Buttered Cop Porn original and re-release box covers

 

After wrapping Cop Porn, we spent the next three years remastering and re-releasing all of our VHS movies onto DVD. It was kind of a relief to have the pressure of producing lifted from my shoulders and I could focus strictly on video editing, something I thoroughly enjoy. Going back to my early teens when I would sit on the living room floor with my 8mm editing unit, complete with splicing tapes, editing my home movies like Avalanche, Bionic Boy vs Big Foot, Crash, Earth Quake, and The Last Voyage. You can see trailers of those movies on my YouTube channel if you like disaster movies or if you just want to torture yourself! Here’s the link to: Josh Eliot, What A Disaster.

 

 

OUT of the blue one day in 2009, Mike came to visit me in Palm Desert, where I had moved to while continuing to edit and remaster for the company. I was shocked and surprised to hear that he was selling the business known as Catalina Video to Channel 1 Releasing. C1R had several partners including Chi Chi LaRue, so it seemed like it was a great choice for the library to go to them. He explained that part of the negotiation of the sale included keeping me and a couple Catalina employees on payroll for two years from the sale date. Though I was asked to produce new content for them, the thought of producing again was a real turn off to me, so I ultimately decided to only work as an editor for them, which they agreed to.

Two years to the very date of the company’s purchase of Catalina Video, I got my walking papers, and just like that, I was OUT.

 

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

By Josh Eliot

Years before starting work with Catalina Video in 1980, I lived on the corner of O’Farrell and Leavenworth Streets in the “Upper Tenderloin” (as I like to think of it) in San Francisco. A typical walk up to Polk Street, where my friends and I would tend to eat dinner, would take me right past the Mitchell Brother’s O’Farrell Theatre. In 1972, the Mitchell Brothers' first, and most famous, full length adult feature Behind the Green Door was released. The movie was filmed inside the theater and featured the debut performance of Marilyn Chambers who, at the time of its release, was the cover model on the Ivory Snow laundry detergent boxes. That fact hit the newspapers and magazines, helping the brother’s $60,000.00 investment earn them a profit of over 50 million dollars!

Marilyn Chambers; The Mitchell Brothers' O'Farrell Theatre & Art Theatres

 

Of course I didn’t know any of this information at the time, I just loved the fantastic way they painted the building, with whales, tigers and all sorts of wild animals. I guess it was pretty wild inside as well! It felt like they were always showing Green Door either as the headliner or as a second feature to a new release. Boy, that print must have had a lot of edit tape splices from being run through the projector so much! I didn’t realize how much of a classic it was at the time. I lived in a studio apartment that I shared with Abraham, a classmate at the Art Institute. Abraham mentioned that he had never seen Deep Throat, which was playing on a double bill with The Devil in Miss Jones at the Art Theatres in the “Lower Tenderloin,” evidently for a good ten years straight! We went to an afternoon showing and the place was packed! As expected, the print was choppy as hell and at one point got stuck in the projector and started to burn. It wasn’t pretty when the house lights went up while they fixed it, but that’s what made the experience all the more fabulous in my book. We were both kind of surprised how low-budget “Throat” was and how “Miss Jones” looked like an old lady! Abraham starred in my class assignment for instructor George Kuchar titled Behind Blue Eyes (Tap this link to my YouTube Channel if you want to see my very first 8mm feature.) Behind Blue Eyes? Did I subconsciously come up with that title because I kept seeing Behind the Green Door on the marquee? Hmmm. I never got to see the Mitchell Brother’s movie but I always wondered, just what the hell went on behind that door?

Flash forward, way forward, from 1980 to 1989. I received the news that Catalina, for whom I’d been working for about one and a half years, was closing down the soundstage and moving production back to Los Angeles. It was rough saying goodbye to my friends and crew members, because I was the only one Scott Masters and John Travis had convinced general manager Chris Mann to take back with them to run production in Los Angeles. They found me a condo in West Hollywood a few blocks from Scott Masters' house and I moved in. First thing Monday morning, Masters and I drove to the Catalina offices in North Hollywood where I was reunited with Chet Thomas, the editor, who I became friends with when he came up to San Francisco to shoot his “earthquake porn,” The Big One, and I also reunited with Chi Chi LaRue whom I'd met once before. When I was in Chet’s editing suite, we were talking about musical scores. The first couple of movies I made in San Francisco were sent to Chet for editing, not allowing me to have any input on specifics, music, titles or anything. After shooting the scenes, I never saw the footage again until it was out on VHS tape. In a few days I would be starting my third movie, Hard to Be Good, about a young corn-fed stud heading off to a big city college. Costello Presley was credited for music on all of the Higgins and Catalina releases and I wanted to see if he would create a theme song with vocals for the title sequence.

Chet walked me over to a random door in the middle of the warehouse, which was access to Costello’s area. “Should I knock?” I asked. “Oh hell no… You’ll freak him out.” Chet told me that the only way to communicate with Costello was to write a note with the type of music you wanted and slip it under his door. “You’ll never see him in person, he’s a bit of a recluse,” Chet explained. When William Higgins high tailed it to Amsterdam then Prague, he allowed Costello to move into a private space in the warehouse. Evidently Costello Presley only left that room after everyone went home for the night. No one ever saw him, or if they did it was a rarity. So, I wrote my note and magically a cassette tape was waiting for me one morning with the song “Beauty, Beauty,” with music and lyrics by Costello Presley. The only problem was that by the time I got that cassette in my hot little hand, Hard to Be Good was already finished and released, so I held onto it and used it in my future movie Easy Riders. (Honestly I’m not 100% sure he wrote and recorded it for me or if he had used it for something in the past and gave it to me as “new for you.”)

Again I found myself wondering what was going on “behind that door” of his to cause such a delay of my request. I’m pretty certain that it wasn’t as exciting as what was going on behind Marilyn Chambers' Green Door! (If he was living there, where did he shower?) About a year later, the Catalina offices moved to a smaller facility in Reseda. During the move, I actually saw Costello Presley for the first time! He was leaving with a couple of knapsacks filled with his belongings, as he wasn’t allowed to “shack-up” in the new building. That day, the music stopped; Costello Presley walked out of the Catalina offices and we never heard from him again. It was kind of sad. We continued re-using music from his cassette tape collection and credited “Music by Rock Hard” on the movies, until we met Sonic Seduction, who scored our movies until the company was sold to Channel 1.

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

By Josh Eliot

I had a nice long 22-year career with Catalina Video. I was hired just a short time after William Higgins moved to Amsterdam to open his “brothel” and continue his filmmaking with a European flair. It’s hard to fathom, but while I was producing and directing over 100 movies for his company, we never crossed paths or even spoke on the phone. I was always intrigued with the “idea” of him watching over us and wondered what he might think of my work or if he had any input to share when I was restoring his movies for DVD. Throughout my decades of service, this was something I always thought about, waiting patiently to get the word that Higgins needed the crew and I to fly to Europe to work on his next movie. That phone call never came. But one day Higgins did call - not to talk to me, but about me with Catalina’s general manager, Chris Mann. He phoned to demand my termination because of a 10-second shot in a movie I made called Full Service. It seems my little movie found itself smack dab in the middle of a lawsuit - a one million dollar lawsuit.

My second movie for Catalina Video was Full Service, shot and released in 1989 when I was 27 years old. As I previously mentioned, Scott Masters was my producer and Chet Thomas was the movie’s editor. My first movie, Runaways, was under my belt and since Chris Mann and Scott Masters were happy with its look and tone, they gave me some leeway on my next movie. We shot both movies in San Francisco at Catalina’s studio in the Potrero Hill District. Dan Allman left the company and they put me in charge of running the studio. We would build the sets according to John Travis or Scott Masters' specifications and they would fly up from L.A. with the models in hand for filming. Things were moving fast. I moved from the Tenderloin to a great three bedroom flat on 19th and Castro and hired my best friend, Brian, to work with me at the studio. When it came time to figure out the idea for my second movie, I knew right away what the story would be. While living in the Tenderloin, I would pass the Century Theatre on my way home from work and it seemed like Grease Monkeys was playing there forever! Even though I never saw the movie, the poster imagery was so effective that I knew I wanted to do something with a gas station theme. When I proposed it to the boss, it was the quickest I ever heard Scott Masters say yes to a project. In hindsight, I’m sure it was because he immediately got a boner thinking about the great “costumes” he could make for it. He was the wardrobe wizard and a costume connoisseur. Literally before I could even finish building the sets at the studio, he called to tell me that he had all the blue jumpsuit costumes being made and he found some “unnamed gas station company” tags to have sewn onto them. He also mentioned that I should go out and shoot some exteriors of the gas station for cutaways.

My movie was taking place in a small town, so during a weekend trip to Napa Valley with Brian, I took the camera along. It was like a miracle when we drove past this older looking gas station just outside of Santa Rosa. There were cows grazing in the field behind it and the main building looked like a log cabin. What a score! The wide shot of this gas station showed everything I needed it to: small town, rural, and the “brand name” matching the tags my producer was sewing on the costumes. I was so excited by this place that I failed to see what else was written on the building; so did Chet Thomas when he edited the movie, as well as Scott Masters when he viewed it to approve the cut before release. It was one of those things that was in front of your face, yet invisible. Months later when I was shown a photo of that same gas station on the front page of The Press Democrat newspaper, I saw for myself my grave error.

The owner's name was written on the wall of the gas station in big giant letters. It turns out the owner’s nephew lived in San Francisco, rented Full Service from a video store and, upon viewing it, saw his uncle’s gas station. The newspaper photographed the owner with his wife and children in front of the station, looking very sad. Long story short, Scott Masters and I had to give depositions, go through arbitration with the family and finally settle for a $30,000 settlement. Oy vey, my first BIG BUDGET movie! I don’t mean to make light of it, because it really was quite serious. Chris Mann had to reach out to every buyer of the movie to buy their copies back. The “unnamed gas station company” simply asked for their logo to be removed with no request for compensation. It was all very hideous and I came very close to having no career with Catalina Video at all. John Travis and Scott Masters went to the mat for me with Higgins but Chris Mann, the GM, was truly my guardian angel. Chris had Higgins' utmost respect, and when he laid out the reasons he wanted me to stay on with the company it didn’t fall on deaf ears.

Within a couple of years, Chris Mann went on to own Video Team, a “Boutique Adult Video” operation that brought Black porn genres to the mainstream. He also served on the board of the Free Speech Coalition and, after selling Video Team, became general manager of John Stagliano’s Evil Angel. Thank you, Chris, for saving my career! Things were never the same when Chris left Catalina and, due to new management conflicts, Travis and Masters shortly followed. Needless to say, copyright violations were something I always tried to avoid, moving forward from my experience with Full Service. Talk about being haunted by it. Do you know how traumatizing it is for a director to see these little pixels covering patches throughout his entire movie every time some hot stud shows up wearing a gas station uniform?

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002.