"I love a Parade!" Recollections of the 1977 S.F. Gay Pride Parade

By Will Seagers

 

Hi folks! Will here. Today's blog will be a bit of a departure from the last few in that it will be primarily a "Photo Essay" courtesy of my trusty Pentax K-1000. Although considered a beginner's 35mm SLR, it was good quality and easy to use! From the mid-70s 'till the mid-80s, when it was replaced with a Nikon SLR. Yes! I used some of that "pin money" from my porn adventures to buy lots of nice toys! LOL.

Although this was not the first S.F. Pride parade, it was my first. I had only been in town since September of 1976. And, during the weeks leading up to this event, I became increasingly excited to see it. My partner Tommy as well as many of our friends went on and on about how festive it was going to be and all of the beautiful people that were going to attend. So, I immediately got out my Pentax and made sure it was in perfect working order.

Sign reading Human rights are absolute
Pride parade and all of its political beginnings.

Ornate yellow dress

The glee and beauty exposed at the parade!
 

Footwear close-up
Fashionable footwear on the floats.

Roger and Tommy watching parade
Roger Magan (left) and Tommy (right) both high as a kite! Roger was instrumental in my move to SF. And, Tommy was there when I arrived!

Tom Junnell on Oil Can Harry's float
A dear buddy and laser mouth cut up – DJ Tom Junnell from Oil Can Harry's disco.

Crysler wearing a Stud shirt
Tommy's bestie Crysler wearing an original Stud t-shirt.

Anita Bryant protest sign equated with hate symbols
The very political theme of this year's parade equating Anita Bryant and Hitler.

Orange-shaped sign protesting Anita Bryant
The “Orange Lady” Anita Bryant was getting more pie in her face!

June in San Francisco is one of the most stellar months, weather-wise. The sky could not be any bluer nor the Sun any brighter. With the temps climbing into the mid-70s, it was shirts-off weather for sure. And, that is exactly what happened - with both men and women! Although it took a decade or two for S.F. to reach the Sodom and Gomorrah heights of the Folsom Street Fairs, this parade for its time was pretty "edgy!"

Tommy and I had a leg up on a lot of the parade revelers in that we lived a mere two blocks from Market Street - the parade route. We decided to walk a few blocks downtown where the crowds were really piling up. I climbed atop a (Walk/Don't Walk) traffic signal for my photo perch. I guess I was up about 8' – 10'... a perfect vista. Although I got a lot of choice photos, I did miss out on taking pics of Harvey Milk and Mayor Moscone who both attended. As this was the era of Gay Empowerment both fiscally and politically, it was great to have our heroes with us!

One star that did not escape my lens was Sylvester. At this time he was quite a rising musical talent. Originally, he performed in neighborhood venues. But, that soon morphed into national and international attention! As I mentioned in a former blog about The Castro, Syl and I became friends. He came into the bar where I spun records (The Badlands) to say hello and drop off new releases (that I was delighted to play - on the spot!).

Sylvester at the 1977 parade
Sylvester at the 1977 SF pride parade.

Shot down Market St. with Women's Contingent in background
A long shot of Market St. (the parade route) and the many revelers!

Dykes on Bikes
The ever popular women's contiengent from Oakland, “Dykes on Bikes!”

Carmen Miranda drag
Carmen Miranda – move over!

Musicians performing on float
On this sea of floats talent abounded.

Drag royalty
San Francisco's royalty of the day in all of their splendor.

Sign reading The Right to be Human
Voicing our rights!

Sign readign Ministers for human rights
Again!

So many wonderful names and faces were in this crowd! Many became life-long friends. The experience was dazzling and it became an annual affair for me. It has been great to recreate this time capsule. I hope you enjoy! Will.

Thank you to Will Seagers for use of his photos.

 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted careers and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model, film performer, and DJ, just to name a few. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

George Ferren, a close friend of Will's frequently mentioned in his blogs, was a major figure in the San Francisco music scene in the '70s/'80s. His current music is available for your pleasure on Soundcloud: BY GEORGE

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands
DEEP INSIDE THE CASTRO: Moby Dick Bar
DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"
Diving Into SoMa/Folsom: Hamburger Mary's
Diving Into SoMa/Folsom: Long Live the Stud!
Diving Into SoMa/Folsom: Club Life..."Hit me with your Rhythm Stick!”
A "Split Ticket" - SoMa/Folsom and The Haight!
Back to Basics: "Staying Vanilla in a Flavorful Culture!"
A Little Secret

 

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Diving Into SoMa/Folsom: Long Live the Stud!

By Will Seagers

 

After a tasty meal and a free trip to the Twilight Zone courtesy of Hamburger Mary's, It's time to strut across Folsom Street (diagonally) to the sister establishment of equal fame - The Stud - for music, dancing and (more) cocktails!

 

The Stud exterior, original location

The Stud exterior, original location

 

When TNT Enterprises opened up Hamburger Mary's and The Stud, it was a joint effort by the two original owners – (T)rixie N (T)oulouse. By the end of the 70s, Trixie had left San Francisco to live in Hawaii and open three more restaurants - Honolulu, Maui and Portland. When he left S.F., Toulouse took over H.M and Trixie's ex, Jimmy, ran The Stud.

I remember my first time in The Stud. It was packed with all sorts of men and women - colorful to say the least. There was quite a din coming from the roar of the crowd and the DJ booth - one of the first in the city. There was quite a mix in the sexuality, too. Gay and straight mixed nicely together without issue. If who you were hitting on was not receptive, it could be because they were either not turned on to you or they were straight! LOL. More times than not, people's sexuality was so pliable you might be going home with someone from "the middle!" It was the 70s and there was still the leftover free love from "The Summer of Love" of the Haight/Ashbury era of 1969!

Anyway, walking into the bar you would notice a distinct similarity in decor to Hamburger Mary's. Very rustic cedar shake walls and lots of great Deco lighting fixtures. The island bar was the prominent feature for sure. It was a huge narrow rectangle that spanned almost the entire middle of the room. The bartending staff was equal to that of Hamburger Mary's in terms of its eclectic mix. Some bartenders were very hot and others made up for that with their very individual personas. To the right and rear of the large bar was the dance floor and DJ booth. Great music was to be heard from many genres. Disco was just beginning to bud and it was featured there frequently at the end of the 70s by DJs like Chrysler Sheldon, George Ferren and John Rendazzo, just to name a few. Later Larry Larue would play host to new wave and punk music as the 80 were ushered in.

 

George Ferren, now living in New England
George Ferren, now living in New England
 
DJ Chrysler Sheldon and a glimpse of DJ John Randazzo

DJ Chrysler Sheldon in a Stud shirt (center) and a glimpse of DJ John Randazzo (right)

 

I was quite pleased to be invited to be The Stud's sound tech by Jimmy, the manager. I guess I was given good press by the folks over at Hamburger Mary's across the street! I used to frequent the bar to hear the sound system "in action." John, one of the DJs that I mentioned, liked having me in the booth for visits. I watched him spin and took notes. I told him that I was making tapes for clients around town. One night he asked me if I wanted to play. I was a bit timid at first... but, took him up on his offer. My brief debut that night and subsequent nights went well. This was the kick in the pants that I needed to pursue playing in public.

I had never known that The Stud's building was leased. Midway into the 80s the property owner, Alexis, came back to town and wanted the building back. The Stud was forced to move to its second location on Harrison Street were it remained until its closing just two years ago. Meanwhile, the original location remained a bar and was renamed The Holy Cow. I was their sound tech for a few months, then I moved on. One of the most distinguishing features of the newly renamed place was the life-sized fiberglass cow that was hung above the entrance!

 

Holy Cow exterior

Holy Cow exterior

 

The relocating of The Stud was really a good move. They managed to retain a lot of the feel of the original place - decor wise and people wise. And, it seemed to grow in popularity and fame. In its last ten years, it hosted regular periodic parties such as "Go Bang" with its creators Sergio Fedaz and Steven Fabus playing the best music out there! They crafted a very "clubby” feel that was reminiscent of many New York neighborhood dance bars. Sergio and Steve not only played but had top name guest DJs regularly. My last visit to San Francisco was in 2019 where I attended "A Tribute to the Troc." This was a party dedicated to the famous San Francisco disco Trocadero Transfer, also located in the South of Market region. Magical music from that era was skillfully played by Jerry Bonham that night. Familiar faces were in the crowd to celebrate and reminisce.

 

The Stud, second location
The Stud, second location
 
Steve Fabus in Go Bang shirt and Steve with Will

Steve Fabus in a Go Bang shirt (L) and Steve with Will on a recent visit (R)

 

It is hard to believe that there is no more Stud! COVID and the crazy San Francisco rent prices brought the bar to its close. It was truly the end of an era! But, I am willing to bet there will be one more clever redo... after all, Third Time is the Charm!


 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands
DEEP INSIDE THE CASTRO: Moby Dick Bar
DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"
Diving Into SoMa/Folsom: Hamburger Mary's

 

 

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