Diving Into SoMa/Folsom: Long Live the Stud!

By Will Seagers

 

After a tasty meal and a free trip to the Twilight Zone courtesy of Hamburger Mary's, It's time to strut across Folsom Street (diagonally) to the sister establishment of equal fame - The Stud - for music, dancing and (more) cocktails!

 

The Stud exterior, original location

The Stud exterior, original location

 

When TNT Enterprises opened up Hamburger Mary's and The Stud, it was a joint effort by the two original owners – (T)rixie N (T)oulouse. By the end of the 70s, Trixie had left San Francisco to live in Hawaii and open three more restaurants - Honolulu, Maui and Portland. When he left S.F., Toulouse took over H.M and Trixie's ex, Jimmy, ran The Stud.

I remember my first time in The Stud. It was packed with all sorts of men and women - colorful to say the least. There was quite a din coming from the roar of the crowd and the DJ booth - one of the first in the city. There was quite a mix in the sexuality, too. Gay and straight mixed nicely together without issue. If who you were hitting on was not receptive, it could be because they were either not turned on to you or they were straight! LOL. More times than not, people's sexuality was so pliable you might be going home with someone from "the middle!" It was the 70s and there was still the leftover free love from "The Summer of Love" of the Haight/Ashbury era of 1969!

Anyway, walking into the bar you would notice a distinct similarity in decor to Hamburger Mary's. Very rustic cedar shake walls and lots of great Deco lighting fixtures. The island bar was the prominent feature for sure. It was a huge narrow rectangle that spanned almost the entire middle of the room. The bartending staff was equal to that of Hamburger Mary's in terms of its eclectic mix. Some bartenders were very hot and others made up for that with their very individual personas. To the right and rear of the large bar was the dance floor and DJ booth. Great music was to be heard from many genres. Disco was just beginning to bud and it was featured there frequently at the end of the 70s by DJs like Chrysler Sheldon, George Ferren and John Rendazzo, just to name a few. Later Larry Larue would play host to new wave and punk music as the 80 were ushered in.

 

George Ferren, now living in New England
George Ferren, now living in New England
 
DJ Chrysler Sheldon and a glimpse of DJ John Randazzo

DJ Chrysler Sheldon in a Stud shirt (center) and a glimpse of DJ John Randazzo (right)

 

I was quite pleased to be invited to be The Stud's sound tech by Jimmy, the manager. I guess I was given good press by the folks over at Hamburger Mary's across the street! I used to frequent the bar to hear the sound system "in action." John, one of the DJs that I mentioned, liked having me in the booth for visits. I watched him spin and took notes. I told him that I was making tapes for clients around town. One night he asked me if I wanted to play. I was a bit timid at first... but, took him up on his offer. My brief debut that night and subsequent nights went well. This was the kick in the pants that I needed to pursue playing in public.

I had never known that The Stud's building was leased. Midway into the 80s the property owner, Alexis, came back to town and wanted the building back. The Stud was forced to move to its second location on Harrison Street were it remained until its closing just two years ago. Meanwhile, the original location remained a bar and was renamed The Holy Cow. I was their sound tech for a few months, then I moved on. One of the most distinguishing features of the newly renamed place was the life-sized fiberglass cow that was hung above the entrance!

 

Holy Cow exterior

Holy Cow exterior

 

The relocating of The Stud was really a good move. They managed to retain a lot of the feel of the original place - decor wise and people wise. And, it seemed to grow in popularity and fame. In its last ten years, it hosted regular periodic parties such as "Go Bang" with its creators Sergio Fedaz and Steven Fabus playing the best music out there! They crafted a very "clubby” feel that was reminiscent of many New York neighborhood dance bars. Sergio and Steve not only played but had top name guest DJs regularly. My last visit to San Francisco was in 2019 where I attended "A Tribute to the Troc." This was a party dedicated to the famous San Francisco disco Trocadero Transfer, also located in the South of Market region. Magical music from that era was skillfully played by Jerry Bonham that night. Familiar faces were in the crowd to celebrate and reminisce.

 

The Stud, second location
The Stud, second location
 
Steve Fabus in Go Bang shirt and Steve with Will

Steve Fabus in a Go Bang shirt (L) and Steve with Will on a recent visit (R)

 

It is hard to believe that there is no more Stud! COVID and the crazy San Francisco rent prices brought the bar to its close. It was truly the end of an era! But, I am willing to bet there will be one more clever redo... after all, Third Time is the Charm!


 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands
DEEP INSIDE THE CASTRO: Moby Dick Bar
DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"
Diving Into SoMa/Folsom: Hamburger Mary's

 

 

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The Wheels of Steel

 

By Will Seagers
 

Will Seagers at J&R Music World, NYC

Me at J&R Music World, downtown NYC, after purchasing my 2nd pair of 1200 Wheels of Steel!

 

Through many of the blogs that I have written, I have alluded to my love affair with dance music and mixing that dance music. It is time for a tighter focus on that.

Through my late teens and early twenties as my porn career was starting to happen, there was another sexual form that was taking shape, as well - Dance and Dance Music. To equate this to sex might sound like hyperbole. But, that's the way it felt to my body and mind. To a large extent, the way a man moved had a lot to do with how he turned me on. You could just see the sex in the movements! Without that - it just left me flat!

Doing my "internship" for all of this in the greater NYC Metropolitan area, there was a city energy that came through the music. I was quite comfortable letting the City DJs wind me through their nightly fare of music in total trust. It wasn't until I moved to San Francisco that I felt a need to participate in generating some of that energy myself.

I missed some of the late night New York urban sexuality in the music I was hearing in S.F. So, I actually decided to put a mixing system together at home and start making some tapes of what I missed. To my surprise and pleasure, I had a small cassette tape business rolling in no time.

Part of my musical history was living and working on Fire Island for three seasons. Some of the best music and best DJs in the world played there. It was there in 1978 that I made a friend who was also working on The Island, Michael. We really hit it off and became dance and fuck buddies. Oh, and we both played the tambourines... a popular addition to many dance floors of the day! At the end of the season he moved to S.F., too.

Long story short. Michael had the same feeling about S.F. His background was in finance and raising funds. He soon went about gather friends together with the prospect of creating a whole new night club, "Dreamland." The very first meeting of these people happened in my small living room with blueprints spread across my mirror topped coffee table. (Of course being the late 70s, that table got a whole different workout after the blueprints! lol)

So the club became a beautiful reality very soon after. It occupied one of the many vacant warehouses in the district. I came on board as basically a cheerleader and I occasionally did the lights, too.

As fate would have it, Michael heard one of my cassette tapes. He contacted me and asked me if I would be interested in playing for the club. I was ecstatic! My debut was the Easter Sunday Tea Dance of 1980. I had never played a floor that large, so my mixing was a bit rough. But, I reveled in the squeals and screams of joy that came from the music I played, regardless. That started it.

I wasn't crazy about playing all-nighters. So, I started to play in the bars in the Castro Section of S.F. That was a comfortable fit! I will never forget my first few Saturday night shifts at The Badlands. I literally got that crowd to screaming, too!

I remained there for four years with lots of great nights, afternoons and memories in general. But, being visited by such stars as Sylvester was one of my favorite events! I loved his attitude. He would think nothing of hurling himself through that packed bar to the back where I was in the DJ booth. He would always bring a new song he was working on... and I would instantly work it in... usually not missing a beat! He loved that. He also used me in one of his videos. Although I didn't sing or dance... I was a hulk in the background!

 

Sylverster at a late '70s San Francisco Gay Day Parade

Sylvester at a late '70s S.F. Gay Day Parade!

 

Last but not least was my spinning at Moby Dick Bar, just down the street from The Badlands. Another wonderful Michael, the manager of Moby Dick, asked me to pinch hit one night – and that night was New Year's Eve. I rose to the occasion and remained there 'til I left S.F. two years later. I really loved that bar and its clientele. They were musically open to the offbeat (but tasty) musical fare that I offered. I am so glad that was my last stop.

In the thirty plus years since I have "Played Out," I have maintained a mixing console at home. And, from time to time, I will make a CD mix for a friend. It always feels good to be behind the "Wheels of Steel" again... for that steamy feeling!

Thank you to Will Seagers for use of his photos.


Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1

 

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