DEEP INSIDE THE CASTRO: The Badlands

By Will Seagers

 

I am very excited to begin this new series with my co-author Josh Eliot. Readers of the Bijou blogs should be quite familiar with Josh's excellent writing style and accounts of gay history past. This new series will be delving into various neighborhoods in San Francisco during the 1980s. Our first look will be in the Castro... a perfect place to start!

My knowledge of The Badlands and its sister bar The Phoenix will be coming from the perspective of a DJ. That was my job in both of these bars. It would not have been right to skip over the Phoenix, as that was actually the first of three bars that I played in the Castro. Also, in its original iteration known as Toad Hall, it was one of the most famous and history rich spots in the district. Many a famous face (and body) waltzed in and out of its doors during the heydays of the mid 70s. People such as Al Parker appeared there frequently. You never knew who you were going to bump into. But, you were always guaranteed a good time!

 

Toad Hall exterior and advertisements, 1970s

Toad Hall exterior and advertisements, 1970s

 

After my brief but pleasant stint playing at Dreamland, I realized that I was not cut out for playing the very long hours that were required. My hat is off to those who could play those sometimes twelve-hour shifts! Luckily I had been approached by the manager of the Phoenix and Badlands who asked me if I would be interested in playing. Without hesitation I said yes and soon started at the Phoenix.

This was a very different kind of place for me. It was a Castro St. bar with a very regular and dedicated clientele. They seemed to take to my eclectic mix of R&B, disco and jazz. My only complaint about the bar was the booth. It was more like an aerie! One had to climb what appeared to be a ladder straight up the wall and enter the booth through the floor. Bringing up crates of records... well, you can imagine what that was like! The view and the sound were great. But, you certainly had to put on a long song if you wanted to take a pee break! Lol. My tenure at the Phoenix was only a few months, as I was suddenly moved "across the street" to The Badlands!

But before leaving the Phoenix, I need to mention a neighborhood spot just two doors down on the corner of Castro and 18th: the Star Pharmacy with its celebrity Jackie “Star.” She was loved by everyone in the neighborhood.

 

Star Pharmacy

Star Pharmacy

 

Moving on, one afternoon the manager of both bars, Ben, came into the Phoenix to ask me if I wanted to play at The Badlands. Once again without hesitation I said yes. I was pleased to find out that he had become a fan of my music and thought it would be an even better fit at The Badlands. I guess I should also mention that this move had something to do with my popularity in L.A. Tool & Die! The booth in The Badlands was in the back of the bar but was visible to most of the clientele. It was shortly after this that I met the owner of both bars, Ron Holmes. Ron was always very quiet and a bit shy. He seemed to like me and always treated me with respect. When I least expected it, I would find him in the back of the booth smiling and enjoying the music. Sometimes it actually startled me!

 

L.A. Tool & Die poster

L.A. Tool & Die poster

 

This was a great job and a great house to play. I remained there for four years! At first, it was a bit daunting in that some of the very best DJs in the city played there: Timmy Rivers, Johnny Hedges and my very dear friend Jorge Martinez (who formerly played at the Boom Boom Room as discussed in one of Josh's previous blogs). For the first few weeks I followed Timmy Rivers' "Church." Timmy did an amazing and soulful mix on Sunday afternoons that got the whole bar swaying! I would come in at 8PM to relieve him and continue until we closed at 2AM. My biggest challenge and goal was to seamlessly blend into his last record and keep the feeling he had created intact for as long as possible. After a bit, I would segue into something more energetic with my signature thumping bass line! After about a month or so, I was given Saturday nights. These were my most cherished memories of being a DJ. I loved to take the room on a trip by taking popular tunes and building momentum to a point that the crowd would scream with joy when a new peak was hit during the night. One of my fondest memories/compliments was when a patron came to the booth with a shot for me and told me that my music made him feel like he was on cocaine! Their only complaint was that they could not dance... it was a stand up bar!

It was a treat and a privilege to have worked with the great and sexy bar staff that that provided the drinks and visuals that made this bar a legend. Its iconic cedar shake interior with license plates from all states and years adorned the walls. Most iconic were the "do not" placards. They resembled stick figures in various positions. Two of my favorites were the figure holding a pot to his mouth and a red circle and a line through it indicating - no pot smoking. The other was in one of the two men's rooms - the open men's bathroom. It had a bathtub AND a trough style urinal! This sign had two stick figures - one kneeling in front of another with the red circle and red line running through it. (I let you figure out what that one meant! Lol.) Regardless of the signs, hot little incidents would have to broken up from time to time. Men will be men! I look back at all of this and think "what a great time to have been alive!"

 

Badlands bar in its later era

Badlands bar (1975 - 2020) in its later incarnation

Previous blogs in DEEP INSIDE THE CASTRO series:
The Castro Theatre - Josh Eliot

 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then

 

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Merry Christmas (and Getting Re- Organized)

By Will Seagers
 
Will plaing the organ in festive birthday attire

Don we now our gay apparel

 

Well, Season's Greetings to one and all! This will be my first sequel blog. Back in November, I wrote about my love and fascination with the "musical" organ as well as the biologically attached one that got me into Bijou in the first place! Lol.

Because music has been such a large part of my life, whether it be DJing, selling Hi-Fi or playing and selling organs and pianos, my first blog on the organ left a lot out of a rather large story.

I remember leaving off the first blog at my arrival in Santa Fe. Until the purchase of the Lowery spinet, I had been without an organ for 5+ years... which seemed like a lifetime! I wound up purchasing a couple more organs in Santa Fe, which got me back to another Conn 651! It was not in the best of shape, electronically speaking. It seemed like my organ tech was always coming over to jump start this one.

 

Open organ with maintenance man at work

Say 'Aaaah' – my trusty organ doctor at work

 

With all of the abovementioned technical issues, I started pondering another brand... Allen. It was a wise move - musically and technically. My first was an ADC-3600, a beautiful two manual theater model. That didn't last long. Once you have had three manuals, two is a little limiting! That led to the ADC-3600's big brother, the ADC-4600 - the three manual and very well equipped version for its time.

 

Allen Organs Headquarters sign

 

It was at this time that I started to take organ lessons again. This was at the suggestion of my Allen technician. Little did I know that the man he was referring was a legend in the theater organ world who lived right here in my home town. I have decided as a courtesy to keep the anonymity of my teacher and tech. My "lessons" were really coaching sessions as my "coach" thought pretty highly of my playing and overall knowledge. I let him know that I was gay right from the start. He "let the cat out of the bag" during our first lesson, as well. He was my senior by 20 years. Besides the wonderful music, we had hilarious times with him recalling his various gay escapades during the '50s and '60s. Belly-laughing was always part of our curriculum!

Through him, I was introduced to his house-mate and his partner and we became a very large family that got together on all of the major holidays. All of this was wonderful except that in only a year and a half of knowing my teacher, his health failed and he passed in 2012. I was not only saddened but lost. I thought I had finally gotten a musical liaison back in my life! Oh well. I am quite thankful for that period of time that I had with him and the rekindling of musical energy that he gave me.

 

Open close-up with framed picture of organ teacher sitting on it

I didn't say his name, but here's his picture (framed, sitting on the organ)

 

A year and a half later my step-father passed. He left me a nice sum that I used to get the organ that I own today... an Allen MDS TH 17. I still have to pinch myself when I look at it! It is massive and gorgeous! Oh, how I could have used my teacher to learn all of this organ's features. Playing music and playing an organ like this are two different things. Learning to maneuver through a song and change registrations with the thumb pistons and toe pistons was something that I was never taught. And, now in my 70s, it is something that I am determined to learn on my own.

All of these instruments have one thing in common - they have brought great pleasure. From the very first time I heard a theater organ as a child, I knew I wanted to play one. I have been moved to tears on many occasions. It has proven to be the gateway to my soul.

 

Will's current theater organ

 

 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills

 

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The Wheels of Steel

 

By Will Seagers
 

Will Seagers at J&R Music World, NYC

Me at J&R Music World, downtown NYC, after purchasing my 2nd pair of 1200 Wheels of Steel!

 

Through many of the blogs that I have written, I have alluded to my love affair with dance music and mixing that dance music. It is time for a tighter focus on that.

Through my late teens and early twenties as my porn career was starting to happen, there was another sexual form that was taking shape, as well - Dance and Dance Music. To equate this to sex might sound like hyperbole. But, that's the way it felt to my body and mind. To a large extent, the way a man moved had a lot to do with how he turned me on. You could just see the sex in the movements! Without that - it just left me flat!

Doing my "internship" for all of this in the greater NYC Metropolitan area, there was a city energy that came through the music. I was quite comfortable letting the City DJs wind me through their nightly fare of music in total trust. It wasn't until I moved to San Francisco that I felt a need to participate in generating some of that energy myself.

I missed some of the late night New York urban sexuality in the music I was hearing in S.F. So, I actually decided to put a mixing system together at home and start making some tapes of what I missed. To my surprise and pleasure, I had a small cassette tape business rolling in no time.

Part of my musical history was living and working on Fire Island for three seasons. Some of the best music and best DJs in the world played there. It was there in 1978 that I made a friend who was also working on The Island, Michael. We really hit it off and became dance and fuck buddies. Oh, and we both played the tambourines... a popular addition to many dance floors of the day! At the end of the season he moved to S.F., too.

Long story short. Michael had the same feeling about S.F. His background was in finance and raising funds. He soon went about gather friends together with the prospect of creating a whole new night club, "Dreamland." The very first meeting of these people happened in my small living room with blueprints spread across my mirror topped coffee table. (Of course being the late 70s, that table got a whole different workout after the blueprints! lol)

So the club became a beautiful reality very soon after. It occupied one of the many vacant warehouses in the district. I came on board as basically a cheerleader and I occasionally did the lights, too.

As fate would have it, Michael heard one of my cassette tapes. He contacted me and asked me if I would be interested in playing for the club. I was ecstatic! My debut was the Easter Sunday Tea Dance of 1980. I had never played a floor that large, so my mixing was a bit rough. But, I reveled in the squeals and screams of joy that came from the music I played, regardless. That started it.

I wasn't crazy about playing all-nighters. So, I started to play in the bars in the Castro Section of S.F. That was a comfortable fit! I will never forget my first few Saturday night shifts at The Badlands. I literally got that crowd to screaming, too!

I remained there for four years with lots of great nights, afternoons and memories in general. But, being visited by such stars as Sylvester was one of my favorite events! I loved his attitude. He would think nothing of hurling himself through that packed bar to the back where I was in the DJ booth. He would always bring a new song he was working on... and I would instantly work it in... usually not missing a beat! He loved that. He also used me in one of his videos. Although I didn't sing or dance... I was a hulk in the background!

 

Sylverster at a late '70s San Francisco Gay Day Parade

Sylvester at a late '70s S.F. Gay Day Parade!

 

Last but not least was my spinning at Moby Dick Bar, just down the street from The Badlands. Another wonderful Michael, the manager of Moby Dick, asked me to pinch hit one night – and that night was New Year's Eve. I rose to the occasion and remained there 'til I left S.F. two years later. I really loved that bar and its clientele. They were musically open to the offbeat (but tasty) musical fare that I offered. I am so glad that was my last stop.

In the thirty plus years since I have "Played Out," I have maintained a mixing console at home. And, from time to time, I will make a CD mix for a friend. It always feels good to be behind the "Wheels of Steel" again... for that steamy feeling!

Thank you to Will Seagers for use of his photos.


Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1

 

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Pin Money

By Will Seagers

 

I have always considered my excursion into the porn business as one of sex and pleasure (and some notoriety), and not one of great financial gains. It WAS always a great deal of fun to make porn - whether it be print or film. Most people involved were there to create a medium that was intended to make the viewer have fun!

When I first started, it was in print medium - mags, calendars and the like. Names like Man's Image, Target and Falcon are first to come to mind. Not much money was to be gotten from these adventures. I didn't complain - I figured out rather quickly from my first few shoots what the going rates were for the more notable studios. So, I called it my "Pin Money."

 

Will Seagers in a Man's Image calendar & on the cover of the first issue of Playguy

Will Seagers in a Man's Image calendar & on the cover of the first issue of Playguy

 
1978 Target calendar & a Target magazine from a shoot for Bullet's Cowpokes

1978 Target calendar & a Target magazine in connection with Bullet's Cowpokes

 

Now, being that this was not nearly enough money to support myself, (especially living in the fair city of San Francisco), I always kept myself gainfully employed with what I called my regular job, as well. I worked in several gyms and gay clubs in town over the years. In terms of the clubs, I always wanted to play music. So, one of my first outlays with the pin money was for a pair of turntables, a mixer and a modest sound system. All of this was for the purpose of teaching myself how to be a DJ. It started off with making cassette tapes for friends and "getting the word out!" The pin money and odd jobs helped me scrape enough together to buy a fairly recent model FIAT 124 Spider!

 

Fiat 124 Spider and Will's following car, a Peugeot 504 Fiat 124 Spider and Will's following car, a Peugeot 504
 
Turntable and mixer

Will's first turntable and mixer

 

I had the unique fortune to be reaching a high point in my porn career at the same time. (Don't think I didn't I didn't use that to my advantage!) So, when I showed up with my demo tape of my music in person... sometimes the tape was never even heard! I played at a couple of noteworthy establishments in San Francisco's Castro District - namely The Badlands, the Phoenix and finally Moby Dick Bar. But, I certainly cannot leave out the night club Dreamland from the list. Two of my friends who were an integral part of that club, Roy Shapiro and Michael Maier, heard my tapes. I was summoned to perform for "Easter Sunday Tea Dance" in 1980. I stayed with that venue for a year or so. (I quickly found out that I was not the kind of DJ that played all through the night and into the morning hours!)

Towards the end of my four-year engagement at the Badlands, I began to tire of bar life and being up all night. A "Regular Job" fell out of the sky through my friend and salesman Harold Banks at Eber electronics. Now in my mid thirties and my porn career starting to slow down a bit, I took on the mantle of "Electronics Maven of Castro Street!" I still played music on Sunday nights at Moby Dick Bar through my connection with my friend and the manager, Michael Goglia. That place was the last where I played records... and my favorite!

So, that accounts for the early years. They were great (if not chaotic!). In 1991, my "Guardian Angel" tapped me on the shoulder telling me it was time for a trip back home (back east) and a reassessment of where I was on life's trail. I loved San Francisco! It was where I found out who I was and what I could become. And, I am glad to have been there for the golden years of that city!

 


Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray

 

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The Stereo Maven of Castro Street

By Will Seagers

 

It is sort of funny... but porn got me into Eber Electronics of San Francisco, a long time legendary store for audio and video in the Castro area of SF. I started going there with the little windfalls of cash that I would make from each movie or mag to buy another piece of gear that would make up my home DJ system. So, in a way, my films propelled me into other professions - sales and DJing!

During my many visits to the store I started to notice the differences in the sales techniques in the sales staff. Some were very kind when it was only information that I needed. Others more or less gave me "the broom" when there was no sale in sight. My go-to guy became Harold. Although he was very knowledgeable, it was his wit and humor that really separated him from the rest of the pack. Originally from Brooklyn, I sensed that he was a reincarnated vaudeville comedian! His use of Yiddish to describe certain things and stereo parts would literally have me in stitches! To put it mildly, he had quite a "Shtick!" When my film career started to grow and I was routinely spending more and more with him at the store, the others who had "broomed" me were now lamenting their shortsightedness!

During one visit with Harold, I told him I was interested in working there. Well, it wasn't more than a day or two before Jim, the store manager called me in for an interview... that I aced! I had the privilege to be under Harold's wing for a brief period of time before Harold matriculated into the position of sales rep with one of our vendors at the store. Harold was a real performer. He was infamous for his Saturday afternoons at the store to start live comedy at any given opportunity.

The most infamous of these times that I could remember was when Robin Williams, who lived in the neighborhood at the time, sauntered in through the front door. Little did I know that Harold and Robin knew each other and would burst out into some pretty insane improvs. It was only seconds before Robin and Harold were hurling comic insults across the (packed) main floor. The entire store was roaring! I had to pinch myself... I thought I was at some off Broadway performance or the like. Those were the golden years of San Francisco when you never knew when all hell was going to break loose!

NOW, as to my part: I started there in 1984, right about at the peak of my screen and mag career. People would come in. I would greet them. And to see people's faces, the double takes... I wish I had them on film. Here we were one block away from the Gay crossroads of the world, Castro and 18th Streets. And there was nothing conventional about any of the businesses in this neighborhood. There were several other gay salesmen there... one who remains my friend to this day... Jim. Together, while being friendly and knowledgeable, we artfully dodged (and sometimes we didn't) gropings, exposures and always the stare-downs. We kept our cools and had a blast! Also, it was not uncommon to have a leather couple enter the store... one on a leash and the other with a riding crop!

 

Will Seagers at Eber Electronics, SF

Will Seagers at Eber Electronics, SF

 

I have always loved electronics and have had a penchant for learning technologies, nomenclatures and the like. So, to a lot of the gay community, I became a go-to person for putting together a stereo, home theater or video cameras. I love when my friends on social media still thank me for helping them! I never made a big deal out of it... it was just natural.

Speaking of what came natural... Well, I did a lot of "home installations," too. And you can read all you want into that... it was all true! Lots of mischief ensued. I knew it didn't take rocket science for a client to do a basic TV set-up themselves! Lol. Let's just call this another perk. BTW, that didn't last too long. The owner caught wind of it and brought a halt to all home visits! (Boo!)

I remained on staff until 1990. For the restless type that I was in business, I would call that a long haul! I had a great time... met lots of wonderful people... and repeated the process later in 2000 in Santa Fe, N.M. at another legendary and well known Audio-Video mecca. Things always seem to happen to me in twos! And to think that this was coexisting with DJing and porn!


 

Thank you to Will Seagers for use of his photo.

 


Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather

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