"I love a Parade!" Recollections of the 1977 S.F. Gay Pride Parade

By Will Seagers

 

Hi folks! Will here. Today's blog will be a bit of a departure from the last few in that it will be primarily a "Photo Essay" courtesy of my trusty Pentax K-1000. Although considered a beginner's 35mm SLR, it was good quality and easy to use! From the mid-70s 'till the mid-80s, when it was replaced with a Nikon SLR. Yes! I used some of that "pin money" from my porn adventures to buy lots of nice toys! LOL.

Although this was not the first S.F. Pride parade, it was my first. I had only been in town since September of 1976. And, during the weeks leading up to this event, I became increasingly excited to see it. My partner Tommy as well as many of our friends went on and on about how festive it was going to be and all of the beautiful people that were going to attend. So, I immediately got out my Pentax and made sure it was in perfect working order.

Sign reading Human rights are absolute
Pride parade and all of its political beginnings.

Ornate yellow dress

The glee and beauty exposed at the parade!
 

Footwear close-up
Fashionable footwear on the floats.

Roger and Tommy watching parade
Roger Magan (left) and Tommy (right) both high as a kite! Roger was instrumental in my move to SF. And, Tommy was there when I arrived!

Tom Junnell on Oil Can Harry's float
A dear buddy and laser mouth cut up – DJ Tom Junnell from Oil Can Harry's disco.

Crysler wearing a Stud shirt
Tommy's bestie Crysler wearing an original Stud t-shirt.

Anita Bryant protest sign equated with hate symbols
The very political theme of this year's parade equating Anita Bryant and Hitler.

Orange-shaped sign protesting Anita Bryant
The “Orange Lady” Anita Bryant was getting more pie in her face!

June in San Francisco is one of the most stellar months, weather-wise. The sky could not be any bluer nor the Sun any brighter. With the temps climbing into the mid-70s, it was shirts-off weather for sure. And, that is exactly what happened - with both men and women! Although it took a decade or two for S.F. to reach the Sodom and Gomorrah heights of the Folsom Street Fairs, this parade for its time was pretty "edgy!"

Tommy and I had a leg up on a lot of the parade revelers in that we lived a mere two blocks from Market Street - the parade route. We decided to walk a few blocks downtown where the crowds were really piling up. I climbed atop a (Walk/Don't Walk) traffic signal for my photo perch. I guess I was up about 8' – 10'... a perfect vista. Although I got a lot of choice photos, I did miss out on taking pics of Harvey Milk and Mayor Moscone who both attended. As this was the era of Gay Empowerment both fiscally and politically, it was great to have our heroes with us!

One star that did not escape my lens was Sylvester. At this time he was quite a rising musical talent. Originally, he performed in neighborhood venues. But, that soon morphed into national and international attention! As I mentioned in a former blog about The Castro, Syl and I became friends. He came into the bar where I spun records (The Badlands) to say hello and drop off new releases (that I was delighted to play - on the spot!).

Sylvester at the 1977 parade
Sylvester at the 1977 SF pride parade.

Shot down Market St. with Women's Contingent in background
A long shot of Market St. (the parade route) and the many revelers!

Dykes on Bikes
The ever popular women's contiengent from Oakland, “Dykes on Bikes!”

Carmen Miranda drag
Carmen Miranda – move over!

Musicians performing on float
On this sea of floats talent abounded.

Drag royalty
San Francisco's royalty of the day in all of their splendor.

Sign reading The Right to be Human
Voicing our rights!

Sign readign Ministers for human rights
Again!

So many wonderful names and faces were in this crowd! Many became life-long friends. The experience was dazzling and it became an annual affair for me. It has been great to recreate this time capsule. I hope you enjoy! Will.

Thank you to Will Seagers for use of his photos.

 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted careers and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model, film performer, and DJ, just to name a few. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

George Ferren, a close friend of Will's frequently mentioned in his blogs, was a major figure in the San Francisco music scene in the '70s/'80s. His current music is available for your pleasure on Soundcloud: BY GEORGE

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands
DEEP INSIDE THE CASTRO: Moby Dick Bar
DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"
Diving Into SoMa/Folsom: Hamburger Mary's
Diving Into SoMa/Folsom: Long Live the Stud!
Diving Into SoMa/Folsom: Club Life..."Hit me with your Rhythm Stick!”
A "Split Ticket" - SoMa/Folsom and The Haight!
Back to Basics: "Staying Vanilla in a Flavorful Culture!"
A Little Secret

 

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Diving Into SoMa/Folsom: Club Life..."Hit me with your Rhythm Stick!”

By Will Seagers

 

Hi folks! Will here. Today's stroll back through memory lane will put a little bounce in your step - it's time to look back at some of the famous and infamous dance clubs in our "Dive" into Soma/Folsom history!

Although the South of Market area hosted some of the biggest and most popular discos and dance clubs like Trocadero Transfer, Dreamland and The End Up, it would not be fair to the history of San Francisco not to mention some of the clubs that started the whole phenomenon. The City, Dance Your Ass Off, Bones, and The I Beam come to mind... just to name a few. These were some fantastic dance venues in other parts of town back in the day.

 

Dance Your Ass Off button (L); I Beam sign (R)

Dance Your Ass Off button (L); I Beam sign (R)

 

Just off Folsom and down the street from Hamburger Mary's and The Stud was The Oasis. This bar with its unique swimming pool made for an exotic backdrop for the equally exotic and talented Timmy Rivers, its first DJ. Timmy was famous for his very sophisticated taste in music as well as legendary mixing skill. Still open and featuring great drag and cabaret, it has weathered several decades in SoMa!

 

 

Oasis SF, present era

Oasis SF, present era

 

Although huge in popularity, The End Up was a modestly sized venue located at 6th and Harrison that was opened in 1973. You could always count on great music from DJ talents like George Ferren (listen to his current music here), Steve Fabus and Peter Struvy - just to name a few. Although it had its own attraction for the late night/early morning crowd, it became an infamous after hours club catching the "still wired" revelers from Trocadero and Dreamland - which closed at 2 AM. The DJs took full advantage of this crowd and played amazing classics as well as breaking a lot of hot new tunes. Yours truly had the privilege (albeit sort of brief) of being one of their sound techs. Together with Tom Junnell in the late 80s, we revitalized the sound system with state of the art JBL Cabaret series speakers and some vital new electronics. It seemed that the DJs and the dancers noticed and responded with joy! This was truly one of San Francisco's one of a kind experiences.

 

End Up ads including a flyer for its 8th Anniversary party (1981) featuring Steve Fabus with producer George Ferren

End Up ads

 

Now on to the big time... Trocadero Transfer! Built in 1977, it was owned and created by Dick Collier of Baltimore. This club broke new ground in terms of size and sound. Graebar Sound was brought in from NYC. Peter Spar and Barry Lederer of Graebar brought to the table the kind of sound found in 12 West and Fire Island Pines' Sandpiper and John Whyte's Boatel (the home of the original Tea Dance), just to name a few. The hardwood dancefloor was vast and specially built as not to fatigue the dancers through the long nights. After a parade of talent made its way up those steps of the mirrored pyramid (the DJ booth), a young man originally from Masapequa, Long Island made his way up those steps to be one of the most famed DJs in the country: Bobby Viteritti. He was a massive success for the club and had an immense following. And, it gave rise for yet another Goliath – Dreamland.

 

Trocadero Transfer ad (L); Will Seagers' Dreamland membership card (R)

Trocadero Transfer ad (L); Will Seagers' Dreamland membership card (R)

 

Dreamland! Born in the late 70s (circa 1979), was the "dream" and creation of Michael Maier, formerly of Cincinnati. I had the pleasure of meeting and having a rather torrid affair with Michael during the summer of 1978. We both worked on Fire Island. He worked for The Sandpiper and I worked for the Boatel. After work we would go out dancing in our "neighborhood bar," The Sandpiper. The music was always great - with the likes of Robbie Leslie, Richie Rivera, and many of the other top name NYC DJs. A funny thing... we both liked to play tambourines to the music... even while dancing. It was not uncommon back in the late 70s to bring a percussion instrument onto the dance floor. Michael surprised me by moving to San Francisco that next fall.

As for the "birth" of Dreamland... some of it happened right in my little 10th St. San Francisco apartment as I mentioned in a prior blog. Blueprints were unfurled right on my coffee table and investors were invited to get this ball rolling. So, just months later with yet another Graebar sound system and another specially engineered vast hardwood dancefloor installed, the doors were ready to welcome the dancers and night life of San Francisco. I was among its first employees. With the talented Roy Shapiro we did the light show.

Opening night was memorable. The immense four foot diameter mirror ball was lowered to the floor in a non-spinning mode. Opening night's DJ was Vincent Carleo - of Flamingo (NYC) fame. As patrons filtered in, he started with "The Land of Make Believe" by Chuck Mangione and that enormous mirror ball started to spin and raise into the heavens. This tasteful start was followed by lots of the very urban and gutsy music that Vincent was known for. Dreamland was a hit!

 

Mirror ball

 

My DJ debut took place at Dreamland. It was the Tea Dance of Easter Sunday 1980. Having played lights there and being an integral part of the "family," both Michael and Roy learned of my budding taped music career. After hearing my tapes, they decided it was time to move off the lights and onto The Wheels of Steel! It was a marvelous event attended by lots of friends and fellow DJs. I was scared to death... but rose to the occasion with tons of familiar tunes. The roar of the dance floor kept me going!

I started off by mentioning there were too many wonderful places all over San Francisco to list all of them. My co-author, Josh, and I will do our best to do highlights for you! Life is a Dance!


 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted careers and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model, film performer, and DJ, just to name a few. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

George Ferren, a close friend of Will's frequently mentioned in his blogs, was a major figure in the San Francisco music scene in the '70s/'80s. His current music is available for your pleasure on Soundcloud: BY GEORGE

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands
DEEP INSIDE THE CASTRO: Moby Dick Bar
DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"
Diving Into SoMa/Folsom: Hamburger Mary's
Diving Into SoMa/Folsom: Long Live the Stud!

 

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Diving Into SoMa/Folsom: THE FOLSOM STREET FAIR

By Josh Eliot

 

The Folsom Street South of Market neighborhood in San Francisco was the gritty contrast to the famed Castro District, especially in the 1970’s and 1980’s. When the Castro had its annual Street Fair, the crowd was eclectic, including men and women of all ages, shapes and sizes. Dancing, and sometimes flashing, drag queens, street performers, snake charmers, Sisters of Perpetual Indulgence and country & western groups who would suddenly break into a square dance in the middle of the street, forcing the crowd to separate. There were Dunk-A-Hunk booths, face and body painting, numerous food tents and the Gay Men’s Chorus staking claim to the plaza in front of Hibernia Bank to belt out some show tunes.

 

Castro Street Fair, 1980s

Castro Street Fair, 1980s

 

You would see large groups of partygoers hanging out the windows of their flats and overcrowding the fire escapes and overhangs on the apartment buildings above Star Pharmacy, Valley Pride Market and Market Liquors. The bars, of course, were packed to the brim with large crowds surrounding the doors. The Main Stage was on Market Street and the corner of Castro and featured performances by artists like Sylvester, comedians like Ellen DeGeneres and Danny Williams as well as local and somewhat well-known bands. The whole event was just slightly over the top and refreshingly not overly political.

The Folsom Street Fair, by contrast, was a full-on South of Market “sexperience.” Some would call it sleazy, others would say it was the ultimate middle finger to society. It was a bit of both. If you’ve read Will Seagers' last two blogs, Diving Into SoMA/Folsom: Hamburger Mary's and Long Live the Stud!, you’ve already got a first hand account of some hot spots in the neighborhood. Spanning the blocks on Folsom from 8th to 13th streets and splintering off between Howard and Harrison streets, there was quite a large area for bad behavior to take place. To say that Folsom street really brought the grit is a major under-statement. I think the first rule of thumb we learned was don’t even think about showing up without putting on a cock ring, because you would definitely not be in the majority. You would always expect to see bare asses in chaps, tits galore, random whipping displays, hoods, ball gags, leather jockstraps, and chains, but a street fair wouldn’t go by without some shocking outfit or action that you never saw coming!

 

Folsom Street Fair

Folsom Street Fair

 

Whereas the Castro fairgoers would separate to let the square dancers dance, the Folsom fairgoers would crowd in and form an impenetrable circle to shield the circle jerk or blow job that spontaneously started happening in the middle of the road, keeping out anyone who was looking to stop it. I don’t know if all that happens these days but it was very commonplace in the 1980s. I remember going into one bar and seeing someone squatting on top of a cigarette machine while getting rimmed. Dore Alley sat smack dab in the middle of the street fair map and surprisingly it looked much different in the light. Dore Alley and close by Ringold Alley were notorious “last chance” cruise spots for bar patrons once they closed at 2am.

In 2014, Mike Skiff’s (videographer and director for Catalina Video under Mark Jensen) documentary Folsom Forever was released by Breaking Glass Pictures. I was so proud to see what he had accomplished after we all parted ways when Catalina Video was sold to Channel 1 Releasing in 2007. I recently viewed the movie on TUBI, the free streaming service, which documented the behind the scenes actions and adventures of the fair organizers and volunteers. The Folsom Street Fair organizers' self-proclaimed mission statement reads, in part, as follows:

“Folsom Street is committed to cultivating a safe, open and inclusive environment for kink, leather and alternative sexuality. We are dedicated to sexual liberation and the right to pleasure as a crucial part of the whole liberation movement. Folsom Street is an explicitly anti-racist organization and we are committed to decolonizing our practices.”

 

Folsom Forever poster and director, Mike Skiff

Folsom Forever poster and director, Mike Skiff

 

No Folsom Street Fair would be complete without the appearance and contributions of Mr. Markus. Marcus Hernandez, a longtime leather columnist for the Bay Area Reporter, was always front and center throughout the fair and on the Main Stage. Mr. Markus, through his column and international ventures, influenced the leather/BDSM subculture, its ethics, traditions and fundraising efforts. His smart and sarcastic column shone a light on the culture that had long been demonized and suppressed by mainstream gay and straight cultures, generating respect by showing that the leather community was among the most dedicated to their tribe. Even though he passed away in October of 2009 at the age of 77, his voice and message of pride for the LGBT and his beloved leather community reached far beyond San Francisco to like communities internationally. I remember seeing him several times at the International Mr. Leather Contest in Chicago when we shot it to release on DVD. It had been so many years since I heard his distinctive voice across the loud speaker and it brought me right back to those dirty, nasty, fabulous days that my roomies and I let our inhibitions fly at the Folsom Street Fair.

 

Mr. Markus and the Main Stage at Folsom

Mr. Markus and the Main Stage at Folsom

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel
DEEP INSIDE THE CASTRO: The Castro Theatre
DEEP INSIDE THE CASTRO: The Midnight Sun
RSVP: 2 Weeks Working on a Gay Cruise Ship
VOYAGER of the Damned
I'M NOT A LESBIAN DIRECTOR

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Diving Into SoMa/Folsom: Long Live the Stud!

By Will Seagers

 

After a tasty meal and a free trip to the Twilight Zone courtesy of Hamburger Mary's, It's time to strut across Folsom Street (diagonally) to the sister establishment of equal fame - The Stud - for music, dancing and (more) cocktails!

 

The Stud exterior, original location

The Stud exterior, original location

 

When TNT Enterprises opened up Hamburger Mary's and The Stud, it was a joint effort by the two original owners – (T)rixie N (T)oulouse. By the end of the 70s, Trixie had left San Francisco to live in Hawaii and open three more restaurants - Honolulu, Maui and Portland. When he left S.F., Toulouse took over H.M and Trixie's ex, Jimmy, ran The Stud.

I remember my first time in The Stud. It was packed with all sorts of men and women - colorful to say the least. There was quite a din coming from the roar of the crowd and the DJ booth - one of the first in the city. There was quite a mix in the sexuality, too. Gay and straight mixed nicely together without issue. If who you were hitting on was not receptive, it could be because they were either not turned on to you or they were straight! LOL. More times than not, people's sexuality was so pliable you might be going home with someone from "the middle!" It was the 70s and there was still the leftover free love from "The Summer of Love" of the Haight/Ashbury era of 1969!

Anyway, walking into the bar you would notice a distinct similarity in decor to Hamburger Mary's. Very rustic cedar shake walls and lots of great Deco lighting fixtures. The island bar was the prominent feature for sure. It was a huge narrow rectangle that spanned almost the entire middle of the room. The bartending staff was equal to that of Hamburger Mary's in terms of its eclectic mix. Some bartenders were very hot and others made up for that with their very individual personas. To the right and rear of the large bar was the dance floor and DJ booth. Great music was to be heard from many genres. Disco was just beginning to bud and it was featured there frequently at the end of the 70s by DJs like Chrysler Sheldon, George Ferren and John Rendazzo, just to name a few. Later Larry Larue would play host to new wave and punk music as the 80 were ushered in.

 

George Ferren, now living in New England
George Ferren, now living in New England
 
DJ Chrysler Sheldon and a glimpse of DJ John Randazzo

DJ Chrysler Sheldon in a Stud shirt (center) and a glimpse of DJ John Randazzo (right)

 

I was quite pleased to be invited to be The Stud's sound tech by Jimmy, the manager. I guess I was given good press by the folks over at Hamburger Mary's across the street! I used to frequent the bar to hear the sound system "in action." John, one of the DJs that I mentioned, liked having me in the booth for visits. I watched him spin and took notes. I told him that I was making tapes for clients around town. One night he asked me if I wanted to play. I was a bit timid at first... but, took him up on his offer. My brief debut that night and subsequent nights went well. This was the kick in the pants that I needed to pursue playing in public.

I had never known that The Stud's building was leased. Midway into the 80s the property owner, Alexis, came back to town and wanted the building back. The Stud was forced to move to its second location on Harrison Street were it remained until its closing just two years ago. Meanwhile, the original location remained a bar and was renamed The Holy Cow. I was their sound tech for a few months, then I moved on. One of the most distinguishing features of the newly renamed place was the life-sized fiberglass cow that was hung above the entrance!

 

Holy Cow exterior

Holy Cow exterior

 

The relocating of The Stud was really a good move. They managed to retain a lot of the feel of the original place - decor wise and people wise. And, it seemed to grow in popularity and fame. In its last ten years, it hosted regular periodic parties such as "Go Bang" with its creators Sergio Fedaz and Steven Fabus playing the best music out there! They crafted a very "clubby” feel that was reminiscent of many New York neighborhood dance bars. Sergio and Steve not only played but had top name guest DJs regularly. My last visit to San Francisco was in 2019 where I attended "A Tribute to the Troc." This was a party dedicated to the famous San Francisco disco Trocadero Transfer, also located in the South of Market region. Magical music from that era was skillfully played by Jerry Bonham that night. Familiar faces were in the crowd to celebrate and reminisce.

 

The Stud, second location
The Stud, second location
 
Steve Fabus in Go Bang shirt and Steve with Will

Steve Fabus in a Go Bang shirt (L) and Steve with Will on a recent visit (R)

 

It is hard to believe that there is no more Stud! COVID and the crazy San Francisco rent prices brought the bar to its close. It was truly the end of an era! But, I am willing to bet there will be one more clever redo... after all, Third Time is the Charm!


 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands
DEEP INSIDE THE CASTRO: Moby Dick Bar
DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"
Diving Into SoMa/Folsom: Hamburger Mary's

 

 

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Diving Into SoMa/Folsom: Hamburger Mary's

By Will Seagers
 
Original Hamburger Mary's exterior

Original Hamburger Mary's, SF

 

Where do I begin with telling the tales and memories of this iconic Folsom area locale?

First, I'll do my best to recount my presence and involvement at Hamburger Mary's. And, it is going to come from a very personal standpoint... I literally "lived there" for most of my thirteen-year relationship with my first partner Tom Beebe. He was one of the "original family" that started this restaurant back in 1972.

 

Tommy in leather jacket

Tom Beebe

 

My first and sort of vague recollection of the place was having one of their legendary hamburgers after a night out prowling around the Folsom/SoMa area and its countless bars. This, by the way, was just before meeting Tommy. So, my view of the place was detached. Nonetheless, I was fully awestruck! Upon entering, I immediately felt like I was on the set of an Andy Warhol or John Waters movie. In the well-orchestrated chaos of the place was a waitstaff of latter day hippies, drag queens and some of the most colorful people (in a very colorful town!). All offered a friendly and slightly crazed welcoming feel!

 

Patron hanging out in original Hamburger Mary's doorway

Hamburger Mary's

 

Keep in mind this was late 1976. So, Baghdad by the Bay was in full swing in terms of wild sexuality and frivolity. What I was wearing I thought was a propos for the area and the night (leather - vest and chaps)... It turned out I was too tame. I wore 501s under the chaps! LOL. Hanging out at Sissy's Saloon (the bar connected and to the right of the restaurant proper) were all sorts of barely clad men and women - the men NOT wearing the 501s that I had just mentioned! And, it did not turn a single head! It was just standard operating dress at this time.

One of the cornerstones of the place was the food... always predictably good! From the legendary hamburgers (meatless to meaty) to scores of salads and homemade soups. Remember, this was also a representation of left-over hippie macrobiotic and vegetarian fare! Speaking of soup... the young lady who first started at 18 as one one the "soup crafters," Rose, went on to become manager and owner of this enterprise. She and Tommy were very close and remained friends for years.

One of the other cornerstones was the eccentricity of the appearance of the restaurant, itself. The walls were plastered with lots of local art and photos. One photo of note was of my Tommy's butt in 501s with a waiter's order pad in a back pocket that said "Thank You!" The tables were doors from Victorian homes of late. No two chairs in the pace matched... nor did the "china." And, one of my favorite touches was the milk or half & half placed on each table in a glass baby bottle complete with a nipped off nipple for easy dispensing. Another part that I really enjoyed were all of the exotic plants around the place. The legendary "Artista" took care of them and supplied the place with her artwork, as well. There was never any one star in either the staff or the guests... it was a collective! 

How I met Tommy:
Little did I know that he was a big porn fan of mine until his arrival in December of 1976 at Trinity Place. I was offered a job there by Chuck Holmes (of Falcon fame) back on Fire Island at the end of the 1976 Summer. I accepted the job and gleefully moved to San Francisco with a troop of other folks from Fire Island.

So back to Trinity Place:
In walks Tommy with his close friend Chrysler and they prop themselves up prominently at the bar. He was the cutest guy with the most dazzling brown eyes and smile. He orders up and, upon paying for the drinks, lays out a beautiful fine gold chain (along with a whopping tip!). At the end of his stay he invited me to come see where he "worked!" Later on that day we made our way down to Hamburger Mary's!

 

Will and Tommy

Will and Tommy (L), Tommy (R)

 

I could easily write a porn script around the first night we spent together. Suffice it to say, it was hotter than hot... I remember tearing off his clothes and tossing them on a coffee table. Under the glass top of this coffee table was a recent centerfold of me. (Who says "You Can't Always Get What You Want"!?) Within a month or so we were living together in our little "Mouse Palace" apartment on 10th St. near Howard. We remained there for thirteen years in the SoMa neighborhood well before it became chic. BTW, this was the Hamburger Mary's house... employees lived in four of the twelve apartments, including the Super of the building, Gregory. He is pictured below with his legendary red ponytail. That building was a hoot!

 

Painting of original Hamburger Mary's exterior

Painting of orignal Hamburger Mary's (Gregory in doorway)

 

Also, "Mary's" was know for music. Their DJ booth was at the end of the bar just before a small game room. The two DJs were Tess, whose fare was classic rock, and Lee, whose forte was disco and new wave music. Every once in a while I would venture into the booth and play a mini-set. They both encouraged me to enter into the music world. I started my musical life soon after. My main musical attachment to Mary's was being their sound tech. Although the system sounded good with its JBL speakers and McIntosh tube amps, the playing console needed an update. With my connections in N.Y., I brought in a UREI mixer, Technics Quartz Lock turntables and Stanton cartridges. The sound system really popped and my DJ friends appreciated the new detail in the audio. While doing Mary's sound I was invited by Jimmy, the manager of The Stud (just across the street) to come and be their sound guy.

This is where I part from Mary's. Next episode will center on The Stud whose fame and history spanned not only the decades but two locations!

 

Exterior of The Stud, SF

The Stud, SF

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands
DEEP INSIDE THE CASTRO: Moby Dick Bar
DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"

 

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