IN and OUT and All ABOUT

By Josh Eliot

 

The year was 1991. Catalina Video’s GM, Chris Mann, had left the company and started running things over at Video Team. As soon as Chris was OUT, The new GM, Mike, was IN. He was handpicked for the position by David Weiss, William Higgins' right hand man. Weiss and Higgins had an investment business called Drake’s Bookstore on Melrose Avenue in Hollywood. Mike had proven himself to be a great manager when they put him in charge of the high end bookstore and he kept the business in the black when tough times called for radical changes. The first was when MOM (the “Merchants on Melrose”), a group representing about 3000 residents, complained to city officials. All the peep show booths needed to be removed because the city investigators found Drake's and another shop named Taboo in violation of the zoning code intended to keep adult entertainment stores away from schools and residential areas. The battles lasted many years, before and after Mike came to manage Catalina Video’s operations. The city also demanded that they reduce the percentage of sex-related adult products in each store, replacing content with products unrelated to sexuality. Drake's eventually closed.

I’m sure it was a real pain in the ass for him dealing with this stuff over and over again. Catalina must have felt like an escape to him. We were a pretty well-oiled machine when he came aboard. Scott Masters was producer, I managed the video crew and John Travis was one of the top rated directors of the time, bringing success and big bucks in sales from movies like Powertool and Undercover. Chi Chi LaRue and his best friend, Kevin, worked in sales and promotion. TJ worked in the art department and designed all the boxes and one sheets. Costello Presley was composing and providing all the music for the movies, and Chet Thomas was the full time editor. As soon as Mike came into power, he started shopping for a new location in Reseda. Our palatial North Hollywood headquarters was too big and expensive to suit Mike’s taste and he had one thing in mind: stop the bleeding of money. In the early 90s, the sales started to decline on new releases as the market was suddenly overblown with competition. We were all kinds of shocked when we saw the size of the new place. The warehouse was a decent size, and Mike’s office could have easily been split into three, but the rest was divided into small offices just big enough for a desk and a path to walk around it. Chet had a nice space for editing, though it was also supposed to be where Costello stayed, but shortly after moving to the new location Costello Presley left the company.

 

Vintage Catalina promotional ad
Vintage Catalina promotional ad designed by TJ
 
Josh Eliot and TJ

Josh Eliot and TJ

 

From the very start, we were shown that Mike and Chris Mann were very different in their management style. There was tension between Scott Masters and Mike regarding how things were handled in the production department. The good ole days of blowing money on non-essential things was definitely gone for good. It wasn’t so drastic that our company cars were taken away or anything like that, but we would be tightening our belts on everything that had to do with production expenses. Things started to boil over when Scott Masters and John Travis were told that royalties were a thing of the past and the company would no longer compensate them monthly on their previous movies' sales. They settled on a flat fee. All future movies would be on a flat fee basis as well.

My contract with Catalina never included royalties from the get go, so there weren’t any financial changes for me. The whole thing between Masters, Travis and Mike came to a head behind closed doors and, like a flick of the switch, Masters and Travis were OUT. Masters called to tell me they were parting ways, but assured me that they would be starting their own production company (later to be called Studio 2000). He wanted me to leave Catalina with them and join them on their venture, but could offer no financial detail on how and when I would be compensated. It was in limbo. Deep down, I really did not want to leave Catalina, because I had a great rapport with Mike and all the other associates. Luckily for me, before Masters could come back with a concrete offer, Mike pulled me aside at my 30th birthday party at the Gold Coast Bar in West Hollywood and offered me the job of Catalina’s producer, which I instantly accepted. The whirlwind began, and for the next 15 years we pumped out two to three movies a month until our very last production: Hot Buttered Cop Porn in 2006. Sometime over the next number of years, once David Weiss passed away in Amsterdam, Mike quietly purchased the company from William Higgins.

 

Hot Buttered Cop Porn box covers

Hot Buttered Cop Porn original and re-release box covers

 

After wrapping Cop Porn, we spent the next three years remastering and re-releasing all of our VHS movies onto DVD. It was kind of a relief to have the pressure of producing lifted from my shoulders and I could focus strictly on video editing, something I thoroughly enjoy. Going back to my early teens when I would sit on the living room floor with my 8mm editing unit, complete with splicing tapes, editing my home movies like Avalanche, Bionic Boy vs Big Foot, Crash, Earth Quake, and The Last Voyage. You can see trailers of those movies on my YouTube channel if you like disaster movies or if you just want to torture yourself! Here’s the link to: Josh Eliot, What A Disaster.

 

Josh Eliot's What a Disaster 8mm movie images

 

OUT of the blue one day in 2009, Mike came to visit me in Palm Desert, where I had moved to while continuing to edit and remaster for the company. I was shocked and surprised to hear that he was selling the business known as Catalina Video to Channel 1 Releasing. C1R had several partners including Chi Chi LaRue, so it seemed like it was a great choice for the library to go to them. He explained that part of the negotiation of the sale included keeping me and a couple Catalina employees on payroll for two years from the sale date. Though I was asked to produce new content for them, the thought of producing again was a real turn off to me, so I ultimately decided to only work as an editor for them, which they agreed to.

Two years to the very date of the company’s purchase of Catalina Video, I got my walking papers, and just like that, I was OUT.

 

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel
DEEP INSIDE THE CASTRO: The Castro Theatre
DEEP INSIDE THE CASTRO: The Midnight Sun
RSVP: 2 Weeks Working on a Gay Cruise Ship
VOYAGER of the Damned
I'M NOT A LESBIAN DIRECTOR
Diving Into SoMa/Folsom: THE FOLSOM STREET FAIR
Diving into SoMa/Folsom: A TALE OF TWO STUDS
BALL BROTH
My 1992 “Porn Set” Diary
Out of Print
There’s a Gloryhole WHERE??!
LUNCH HOUR: When the Big Boys Eat

 
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The Late Great JOHN TRAVIS, My POWERTOOL Mentor

By Josh Eliot

 

FLASHBACK, 1987: I was 25 years old when I started working with Catalina Video in San Francisco. Dan Allman was in charge of the new studio, which he ran with his new boyfriend, John, who he met on the set of a movie he recently directed called Bad Boys Club. Catalina Video moved their productions from Los Angeles/Ontario to San Francisco after the video crew got busted in a Ralphs Supermarket parking lot while shooting the movie Bulge. That’s really the extent of the information I was given at the time. All of the camera cases and equipment still had remnants of the “evidence” tape from the police department. The story I was told is that it was no longer viable to shoot in the L.A. County limits until a pandering case was resolved in the courts. So they set up shop in San Francisco. The Catalina Producer/Director was Scott Masters (Nova Video) and the VIP Director of the company was John Travis (Brentwood Video). William Higgins had recently moved to Europe.

 

Catalina equpiment with evidence tape

Catalina equpiment with evidence tape

 

John Travis started off in the industry shooting 8mm loops including the two infamous John Holmes gay porno scenes. He also shot the ever enduring Brentwood Video library of films, which are best sellers to this day. He was hired by Chuck Holmes and started a decade-long tenure with Falcon Studios. His work as cinematographer in The Other Side of Aspen 2, A Matter of Size, Big Guns and The Young and the Hung elevated those movies' statuses. He became lovers with and was credited for discovering Jeff Stryker. Travis’ Powertool starring Stryker became the most successful and best selling movie of its time. Travis won Best Director/Best Picture for Powertool in 1987 at the Adult Video News Awards. (The same year, I started working with him and he never mentioned it for months! That’s how unpretentious he was.) He also won an AVN Award for Best Director/Best Picture for Undercover in 1989.

 

John Travis and Jeff Stryker

John Travis and Jeff Stryer

 

Most of my days at the studio consisted of “woodwork”: building sets, then dressing and lighting them for upcoming shoots according to the specifications we got from Scott Masters in Los Angeles. The night prior to filming a scene, the director and models would fly in from Los Angeles and Dan would pick them up and take them to an apartment Catalina rented and furnished. It was always a nail biter when we would show up for the shoot in the morning. If it was a set for a Scott Masters movie, you can bet your ass that there would be major changes that would delay the beginning of the shoot. Scott would always have outrageous requests that drove us nuts. Things like, “I don’t like that end table, it’s too small to fuck on. Can we run out and buy another one?” - instead of just modifying his plans for the scene and fucking on the roomy couch instead. But when John Travis came to direct, he always had positive things to say about the sets. If anything, it was the lighting that needed modifications, which always made the set look better. His experience showed. He would always find creative ways to modify things on the fly and avoid situations that could make a shoot day come to a dead halt.

John Travis ALWAYS showed up to the set with two brand new packs of Benson and Hedges 100’s menthol cigarettes. He would smoke almost every one down to (and into) the filter. In the early days John was always directing from behind the camera as he had done for years and cigarette smoke was always creeping up into the shots! After the first couple of movies, we built him a beautiful deck and monitor station on wheels so he could direct from behind the monitors while Dan and I performed all the camera work. I think, for the first time in his career, he was able to get out from behind the camera and direct from the station at a distance, and he LOVED it! One would think that his movies would have a different look if he wasn’t working the camera himself, but he was very specific on the framing 100% of the time. “Pull out wider…No... too much... zoom in… but just a cunt hair.” That was one of his favorite lines and I kept using it when directing my own movies for the next 20 years. It was one of many classic lines John put out into the world. I credit him for my first award in 1992 for Cinematography on a movie called Sterling Ranch at the Gay Erotic Video Awards. He was in the audience and when I thanked him personally, my voice cracked and I nearly lost it, but after all, he did put me up there.

 

Josh Eliot at the Gay Video Guide Awards

Josh Eliot at the Gay Video Guide Awards

 

The crew was always enamored with him and we always laughed our asses off. This man was so relatable and sincere, he would give you the shirt off his back. This guy directed Powertool, for God’s sake, and had zero attitude about it. He shared all his experience, shooting secrets, and directing techniques without even giving it a second thought. I truly was the luckiest guy in the industry to have such an icon take me under his wing and mold me.

On a movie called Powerline with Tom Steele, we built a rooftop set, which he thought looked too clean and sterile, so at one point he walked on the set and tossed his full ashtray of cigarettes onto it. “There you are… it’s called seasoning… I’m seasoning the set... It’s too fucking clean.” We roared! That is John Travis in a nutshell. Truly inspirational, down to earth, generous, one of a kind, and an old soul who made the industry a much better place.

 

Magazine featuring rooftop images from Powerline

Magazine featuring rooftop images from Powerline

 

John sadly passed away in January of 2017 but his work will stimulate and entertain forever.
 


Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment

That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!

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