Diving Into SoMa/Folsom: Long Live the Stud!

By Will Seagers


After a tasty meal and a free trip to the Twilight Zone courtesy of Hamburger Mary's, It's time to strut across Folsom Street (diagonally) to the sister establishment of equal fame - The Stud - for music, dancing and (more) cocktails!


The Stud exterior, original location

The Stud exterior, original location


When TNT Enterprises opened up Hamburger Mary's and The Stud, it was a joint effort by the two original owners – (T)rixie N (T)oulouse. By the end of the 70s, Trixie had left San Francisco to live in Hawaii and open three more restaurants - Honolulu, Maui and Portland. When he left S.F., Toulouse took over H.M and Trixie's ex, Jimmy, ran The Stud.

I remember my first time in The Stud. It was packed with all sorts of men and women - colorful to say the least. There was quite a din coming from the roar of the crowd and the DJ booth - one of the first in the city. There was quite a mix in the sexuality, too. Gay and straight mixed nicely together without issue. If who you were hitting on was not receptive, it could be because they were either not turned on to you or they were straight! LOL. More times than not, people's sexuality was so pliable you might be going home with someone from "the middle!" It was the 70s and there was still the leftover free love from "The Summer of Love" of the Haight/Ashbury era of 1969!

Anyway, walking into the bar you would notice a distinct similarity in decor to Hamburger Mary's. Very rustic cedar shake walls and lots of great Deco lighting fixtures. The island bar was the prominent feature for sure. It was a huge narrow rectangle that spanned almost the entire middle of the room. The bartending staff was equal to that of Hamburger Mary's in terms of its eclectic mix. Some bartenders were very hot and others made up for that with their very individual personas. To the right and rear of the large bar was the dance floor and DJ booth. Great music was to be heard from many genres. Disco was just beginning to bud and it was featured there frequently at the end of the 70s by DJs like Chrysler Sheldon, George Ferren and John Rendazzo, just to name a few. Later Larry Larue would play host to new wave and punk music as the 80 were ushered in.


George Ferren, now living in New England
George Ferren, now living in New England
DJ Chrysler Sheldon and a glimpse of DJ John Randazzo

DJ Chrysler Sheldon in a Stud shirt (center) and a glimpse of DJ John Randazzo (right)


I was quite pleased to be invited to be The Stud's sound tech by Jimmy, the manager. I guess I was given good press by the folks over at Hamburger Mary's across the street! I used to frequent the bar to hear the sound system "in action." John, one of the DJs that I mentioned, liked having me in the booth for visits. I watched him spin and took notes. I told him that I was making tapes for clients around town. One night he asked me if I wanted to play. I was a bit timid at first... but, took him up on his offer. My brief debut that night and subsequent nights went well. This was the kick in the pants that I needed to pursue playing in public.

I had never known that The Stud's building was leased. Midway into the 80s the property owner, Alexis, came back to town and wanted the building back. The Stud was forced to move to its second location on Harrison Street were it remained until its closing just two years ago. Meanwhile, the original location remained a bar and was renamed The Holy Cow. I was their sound tech for a few months, then I moved on. One of the most distinguishing features of the newly renamed place was the life-sized fiberglass cow that was hung above the entrance!


Holy Cow exterior

Holy Cow exterior


The relocating of The Stud was really a good move. They managed to retain a lot of the feel of the original place - decor wise and people wise. And, it seemed to grow in popularity and fame. In its last ten years, it hosted regular periodic parties such as "Go Bang" with its creators Sergio Fedaz and Steven Fabus playing the best music out there! They crafted a very "clubby” feel that was reminiscent of many New York neighborhood dance bars. Sergio and Steve not only played but had top name guest DJs regularly. My last visit to San Francisco was in 2019 where I attended "A Tribute to the Troc." This was a party dedicated to the famous San Francisco disco Trocadero Transfer, also located in the South of Market region. Magical music from that era was skillfully played by Jerry Bonham that night. Familiar faces were in the crowd to celebrate and reminisce.


The Stud, second location
The Stud, second location
Steve Fabus in Go Bang shirt and Steve with Will

Steve Fabus in a Go Bang shirt (L) and Steve with Will on a recent visit (R)


It is hard to believe that there is no more Stud! COVID and the crazy San Francisco rent prices brought the bar to its close. It was truly the end of an era! But, I am willing to bet there will be one more clever redo... after all, Third Time is the Charm!


Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.


Will Seagers, present day image


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"
Diving Into SoMa/Folsom: Hamburger Mary's



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Nitty-Gritty City

posted by Madame Bubby

I moved into the nitty-gritty “big, bad” city in the middle of the 1980s. I rented a small, in fact, tiny, one-bedroom apartment for $425.00 a month, heat included, not far from Wrigley Field. The hoary Music Box Theater was within walking distance, still a major cultural center of the area. A mom-and-pop hardware store was among the retail establishments.

Music Box Theater
Image Source: https://musicboxtheatre.com/about-us/theatre-history

The Southport Avenue strip was dead at night. Signs of gentrification were occurring, mostly originating from well-heeled types who could afford to buy and rehab the large vintage dwellings that once housed working-class, white ethnic families.

One could hear wild metal and punk bands at the nearby Cabaret Metro, and the gay bars of Halsted Street were a cab ride away. Hustlers worked some corners to the east on Broadway. And, just a couple blocks to the north of my pad, the bar El Gato Negro, (picture at link) a dance club with a primarily Latino and trans clientele, was the scene almost every night of brawls. Yes, chair-throwing and punches.

I'm working with a cliché here, I admit. The strip has changed. It's all spas, boutiques, specialty restaurants and bars, geared toward the new well-heeled white jock/cheerleader types Chad and Brad and Taylor and Justine, many of whom are now pushing strollers. I am stereotyping; in fact, many of those who can afford to live in gentry-land make big money in the tech industries, as well as the more traditional legal and medical fields.

These new cityscapes of wealth don't possess the size and power of Silicon Valley in California, but the comparison is potent. Those who make money expect certain goods and services, and they are willing to pay for them. A $425 a month non-rehabbed apartment with a flower-power vinyl kitchen floor doesn't fit into this cut glass, opulent, homogenized landscape. The same apartment now goes for $1,350.00 a month (considered a bargain), and the kitchen and bathroom approximate the vast stainless steel and marble and quartz rooms in the million dollar condos where cooking often comes from a delivery box.

The situation in San Francisco, the most expensive city in the United States, is like this Chicago urban experience on steroids. Having just finished Armistead Maupin's Tales of the City, where Anna Madrigal owns a gorgeous building with its own garden and can welcome new tenants with a joint on the door, the article that claims, “readers' first San Francisco rent prices will make you cry,” really wounds. Deeply. Bohemian paradise lost.

Barbary Lane
Barbary Lane

Here are few first hand accounts from that piece:

“1974 – $145 for a beautiful one bedroom apartment on pacific between Fillmore and Webster!! elevator had gate you had to to open and close. no bay view but all i had to do was walk to the corner and gaze at the most beautiful city. that was then. possibly 2340 Pacific? (those were the ’70s after all.)”—cicinla


“1975. Hyde and Sutter. 6th floor Studio with built-in antique (lukewarm) refrigerator, 180 degree view over the city. Furnished it with treasures out of a dumpster on Larkin. $105.00 a month. Now goes for $2195.00.”—George Reeds

San Francisco, 1970s
San Francisco, 1970s


“My first apartment was $245 a month on Dorland Street off Dolores in 1977. A spacious one-bedroom with a large kitchen with many glass-fronted cabinets and a huge bathroom containing a linen cupboard with drawers underneath and completely tiled. Night-blooming jasmine grew on the hedges in the backyard and their scent permeated the place when I opened the windows in warm weather. I loved it.”—Carolyn Zaremba

The cities are becoming suburban. The cities are living exhibits of profound income inequality and racial segregation. Yes, true, brutally true, but what I find worrisome is the association of those who had to flee from where they live with not just crime, but with activities that don't gel with a variety of norms, ranging from heteronormativity to late capitalist exploitation. I admit I've made that connection earlier in the blog, but does a “nice, safe” neighborhood necessarily mean an expensive, and usually segregated one?

Even gays and lesbians, who have earned a reputation as being one of the first urban pioneers (one might say colonizers) to take some previously nitty-gritty areas like Castro Street and Halsted Street, and make them safe spaces (in the meantime doing themselves the physical labor of rehabbing), aren't always the direct beneficiaries of their labors.

Now younger LGBT persons are once again trying to make their living on and in the physical and economic margins, but often without that funky edginess their ancestors experienced in the nitty-gritty, big bad city where there was an all-night unique diner on every corner and your eccentric landlady with her purple wig who you knew personally might invite you over for a nightcap.

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