LUNCH HOUR: When the Big Boys Eat

By Josh Eliot

 

I wrote previously about my relationship and rocky road with producer Scott Masters (Nova Video) in the blog: “We Waited 8hrs for a Cum Shot: Is That a World Record?” I mentioned in that blog how he was in a relationship with Catalina exclusive model Matt Powers and how he starred him in his remake of the Nova movie Main Attraction. Matt was great in the movie, but to debut as a dancer in lots of spandex didn’t do his career any great favor. Scott Masters kept stalling on making his next movie and our GM Mike was getting a little bit upset that he was footing this exclusive’s bills for a non-working model who was basically Scott Master’s sex toy. When I wanted to do a movie called Lunch Hour about workers in a steel factory fighting back against management, I pitched the idea to Mike over drinks at the Gold Coast Bar in West Hollywood. The next day, he gave it the green light and personally made the calls to get me the perfect factory setting in Burbank for our shooting location. It took a lot of my budget to rent the place, so Mike agreed to throw in a little more money and then shocked me with his next decision. Mike felt the macho role of the factory worker would be a great next step for Matt Powers. He was looking to “butch him up” by getting him in a masculine role. Scott Masters was a bit shell-shocked and put up quite a stink because in his mind, even though Catalina was footing the bill, he felt he should be the only one to direct Matt’s movies. I agreed with him and didn’t want to take on the responsibility, but eventually he gave his blessing to the idea and I accepted the task. Secretly, I was happy because now having an exclusive as a star meant they would advertise the movie aggressively.

 

Josh Eliot's Lunch Hour

Josh Eliot's Lunch Hour

 

I think Matt Powers liked the idea of working with me as his director because he knew I would encourage his input and recommendations in regards to his role. There’s a great scene in the movie just before the workers overpower the management to teach them a lesson. Matt wanted to smash one of their computers with a giant wrench to show his anger and frustration with them. I had an old computer on the set as a prop and thought… brilliant! It worked out beautifully and added to his macho persona. Once he smashed the computer, he turned to his co-workers and uttered, “Get 'em,” at which time the workers overpowered the managers, ripped off their clothes and well, you know the rest. It was a lot of pressure, but I knew I could make Matt Powers look incredible; he had all the goods but hadn’t been given the chance to show his full potential until then.

Because the factory cost a fortune, I only had two days to shoot Lunch Hour: one day to shoot all the factory scenes and one day in Scott Master’s house (because it was free) to shoot a love scene between Matt Powers and Josh Taylor, showing Matt’s softer side as contrast. Although he really didn’t want to, we made sure Scott Masters left for the day. The factory scenes included all the dialogue, a threeway with Powers and a 6-way orgy (simultaneously happening in another part of the factory), then we brought both groups together for a 9-way finale. Because shooting all this was impossible in one day, Mike told me that he was going to have Chi Chi LaRue co-direct. I directed all the dialogue and the threeway while Chi Chi directed the 6-way, then I directed the end when they all got together for the 9-way.

It was in this movie that I discovered the immensely satisfying act of “Revenge Casting.” My “open-relationship” boyfriend at the time, Randy, a co-owner of a clothing store on Melrose Avenue, always liked to torment me by letting “slip out” names of guys he slept with. This time, he was boasting about having gone home with adult porn actor, Steve Kennedy (aka Luke Bender), after meeting him at a club. I insisted that Scott Masters track down Steve Kennedy and cast him for the orgy. My first thought was to have him gang fucked, but realized he was only topping at that time in his career. I was a fan of Steve Kennedy, which made my jealousy even more atrocious, so I quickly moved on to “Revenge Casting Plan B.” Once he was confirmed as a cast member, I reached out to Charlie Warner and offered him a role. What, you never heard of Charlie Warner? No one had. He was the best friend of my “sleep around boyfriend” Randy and was persistently asking me to cast him in a movie. I never had before, but this time I did with the idea that Steve Kennedy would be giving him a relentless, long, hard and fast fucking. A pounding I was sure would rattle dear Randy when the movie came out on VHS. As soon as it released, I was on the phone with Charlie Warner so he could plan a screening at his house with all his friends.

 

Steve Kennedy aka Luke Bender (L & R) & Charlie Warner going down on Steve and the steel workers (center)

Steve Kennedy aka Luke Bender (L & R) & Charlie Warner going down on Steve and the steel workers (center)

 

The expression on Randy’s face was priceless, and he looked at me knowing exactly that what I had done by casting Charlie and Steve together. It was sweet revenge. His special one night stand with Steve Kennedy wasn’t so special anymore. Charlie actually did a really good job and I used him again in The Secret Boys Club, shot at a roller rink in the San Fernando Valley. Randy and I had a good run, but in the end he broke my heart. I was supposed to go to a party with him and had to cancel because, once again, Scott Masters needed me, last minute, to nail sequins on block letters to spell out Matt Powers' name for a dance tour he was going on to promote his movies. That very night, Randy met a young plaything at the party who basically replaced me. He broke up with me a couple days later and I was fucking distraught. I was immediately on the phone with Chet Thomas, Catalina editor, cursing Scott Masters' name for making me stay home the night of the party when Randy met the new guy. Being a great friend, Chet rushed over with a big bottle of Jack Daniels and we drank the whole thing.

Lunch Hour came out in 1989, and when Scott Masters watched it he ran up to me and gave me a big kiss on the cheek. He was happy that I made Matt Powers look macho and sexy in the movie. I think he thought to himself that he’d better troubleshoot the situation so that the manager, Mike, didn’t give Matt away to any other director, so in 1990 we shot and released Scott Masters' Lifeguard On Duty. We shot it up in Pismo Beach and Scott Masters had Matt play the lead role, which was well written and included a very well shot, if I do say so myself, fight scene with an armed assailant on the beach at night. That was Matt’s third and final movie for Catalina, because their relationship started deteriorating right before our eyes during filming. In 1991, after one of many arguments with Scott Masters, Matt took off, ending their relationship, shot a movie for Fox Studios called Muscle Force and then returned home to Massachusetts and enrolled in college.

 

Matt Powers on Jock Magazine (L) & on the cover of Lifeguard on Duty (R)

Matt Powers on the cover of Jock Magazine (L) & in Lifeguard on Duty (R)

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel
DEEP INSIDE THE CASTRO: The Castro Theatre
DEEP INSIDE THE CASTRO: The Midnight Sun
RSVP: 2 Weeks Working on a Gay Cruise Ship
VOYAGER of the Damned
I'M NOT A LESBIAN DIRECTOR
Diving Into SoMa/Folsom: THE FOLSOM STREET FAIR
Diving into SoMa/Folsom: A TALE OF TWO STUDS
BALL BROTH
My 1992 “Porn Set” Diary
Out of Print
There’s a Gloryhole WHERE??!

 
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Super NOVA

By Josh Eliot

 

Nova Studios logo

 

When I saw on the Bijou website that they are offering Nova Studios note cards (Set 1 and Set 2), I thought to myself, what a great collector’s item! I remember my older brother’s collection from 1966 of the Lost in Space “Topps” trading cards, especially the ones featuring my first crush at age 5, Don West. Card sets came in various sizes, small enough to include a flat piece of bubble gum and as large as Lobby Cards showcased in theaters. What an incredible taste of the 60’s and 70’s, and it’s no surprise to me that Nova Video’s founder Robert Walters (known to me as Scott Masters) included such items in his mail order business.

 

Lost in Space trading card and Nova note cards

Lost in Space trading card (left) and Nova note cards (right)

 

Walters started his business in 1967, producing male photo sets for bookstores, and then partnered with Reuben Sturman to shoot and print magazines. In 1970, magazines segued into loops (8mm short films designed for peep shows) and by 1976, Walters had directed more than 100 of them. The same year, he founded Nova Studios and shot their first production, Tub Tricks. The silent films were now 20 minutes in length and sold through direct mail as well as at adult bookstores.

 

Images from Nova's Tub Tricks

Images from Nova's Tub Tricks (DVD | Streaming)

 

Nova’s offices were right across the street from Pink's Hot Dogs, a Los Angeles landmark, where on any given day you can see A-List stars in line or in their limos waiting for Pinks’s Famous Chili Cheese Dogs. Several blocks away was another wiener stand called Oki-Dog, which was not as famous. Instead of Hollywood elite as their customers, the place was always crawling with street hustlers, making it a great location for Walters to pick up lunch and discover new talent for photographing.

 

Oki-Dog and Pink's

Oki-Dog (left) and Pink's (right)

 

The Robert Walters Nova era was prior to my meeting him in 1987, but my friend Chet Thomas worked for Walters at Nova from 1984 to 1986, when Nova stopped production and they both signed with Catalina Video. Once I moved to Los Angeles, Chet and I were attached at the hip and he would tell me stories about his times working for Robert Walters. William Higgins hired Walters as head of production, and he shot his first movie for Catalina called The Bigger They Come. Chet Thomas became the company editor. Walters, now known to everyone as Scott Masters, hired me in 1987 in San Francisco and then brought me to L.A. in 1989. He set me up in a fabulous condo on Sweetzer Street just a block from The Spike, a gay bar that Chet and I would hang out at.

Being new to Los Angeles, Scott Masters had me shadow him everywhere. Any day that we weren’t shooting sex, he had a list a mile long of “things” for me to do. At times I felt like an indentured servant, frequently getting him his favorite lunch (curry chicken sandwich from a Sunset Blvd deli) or organizing and inventorying his garage, which was filled floor to ceiling with wardrobe from his Nova and Catalina movies. Masters was a “costume queen” producer, always spending money from our budgets on them to satisfy his own fetish. Obsessed would be an appropriate word. When he wasn’t focusing on the latest Members Only jacket, he trained me on producing, budgeting, directing photo layouts, scouting locations, model scouting, and grooming. One day, we headed to San Diego to meet a potential new “exclusive” model, but stopped on the way to see a penthouse in Hollywood for a possible shooting location. The penthouse unit had the highest ceilings ever with a massive balcony overlooking the living room. It was beautifully furnished, very high end, until we got to one room in particular. Inside that room was a wall to wall wrestling mat, making it look like a sports facility.

The owner led us to an attached room where a couple of guys looking very “Street-Wise” were throwing back some beers. The owner of the penthouse was David Hurles, one of the first reality porn moguls famous for the Old Reliable video line. David would pick up ex-cons, street hustlers, straight dudes looking for bucks and pay them pretty well to smoke cigars, wrestle, flex their muscles, flip off the camera and jack off. His collection feels very authentic… because it is! The guys are exactly what they portray on the screen, hard edged and a little frightening in a very HOT way! It felt a bit tense being around them, for me. David invited us to stay to watch him film, which I thought would have been amazing, but Scott declined, as we were on our way to San Diego.

 

Old Reliable movies and audio recordings

Old Reliable movies (DVD | Streaming) and Old Reliable audio recordings

 

Once in San Diego’s Seaport Village, we waited at a table for the potential new model to meet us. Adam Grant came walking up with a huge smile, great personality, and very excited at the prospect of being an exclusive model for Catalina. We talked, then went back to his apartment where Scott Masters got some hard shots of him (fattest dick ever) while I waited in the other room with his female roommate - awkward! He was cast to star in Head of the Class 2, which we ended up shooting in Palm Springs instead of David Hurles’ penthouse. When grooming the new star, Scott Masters went all out, taking Adam Grant to stylist of the stars José Eber's salon. Adam looked great after the makeover, but introducing him to Eber kind of backfired. Once Head of the Class 2 finished shooting, Adam Grant and Eber started a decades long relationship and Grant was no longer interested in becoming a Catalina Exclusive Model or shooting any more movies.

Scott Masters produced all of my and John Travis’ features from 1987 to 1992. Catalina ownership changed hands and Masters and Travis could not come to terms with a new contract and left the company. It was a huge loss for Catalina Video, and the same year they both started Studio 2000. I was offered the role of producer with Catalina, which I worked at until 2007 when the company was sold yet again. I’ll write much more about Scott and John, as there are so many adventures that need to be told. In 2020, Scott Masters passed away at the age of 86 in Bloomington, Illinois. He was one of the very first in our field, paving the way for adult photographers and filmmakers to come. His star shines bright in the skies like a supernova.

 

Nova DVDs

The Nova film collection - available through Bijou on DVD and Streaming

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment

That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER

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