Diving Into SoMa/Folsom: Long Live the Stud!

By Will Seagers


After a tasty meal and a free trip to the Twilight Zone courtesy of Hamburger Mary's, It's time to strut across Folsom Street (diagonally) to the sister establishment of equal fame - The Stud - for music, dancing and (more) cocktails!


The Stud exterior, original location

The Stud exterior, original location


When TNT Enterprises opened up Hamburger Mary's and The Stud, it was a joint effort by the two original owners – (T)rixie N (T)oulouse. By the end of the 70s, Trixie had left San Francisco to live in Hawaii and open three more restaurants - Honolulu, Maui and Portland. When he left S.F., Toulouse took over H.M and Trixie's ex, Jimmy, ran The Stud.

I remember my first time in The Stud. It was packed with all sorts of men and women - colorful to say the least. There was quite a din coming from the roar of the crowd and the DJ booth - one of the first in the city. There was quite a mix in the sexuality, too. Gay and straight mixed nicely together without issue. If who you were hitting on was not receptive, it could be because they were either not turned on to you or they were straight! LOL. More times than not, people's sexuality was so pliable you might be going home with someone from "the middle!" It was the 70s and there was still the leftover free love from "The Summer of Love" of the Haight/Ashbury era of 1969!

Anyway, walking into the bar you would notice a distinct similarity in decor to Hamburger Mary's. Very rustic cedar shake walls and lots of great Deco lighting fixtures. The island bar was the prominent feature for sure. It was a huge narrow rectangle that spanned almost the entire middle of the room. The bartending staff was equal to that of Hamburger Mary's in terms of its eclectic mix. Some bartenders were very hot and others made up for that with their very individual personas. To the right and rear of the large bar was the dance floor and DJ booth. Great music was to be heard from many genres. Disco was just beginning to bud and it was featured there frequently at the end of the 70s by DJs like Chrysler Sheldon, George Ferren and John Rendazzo, just to name a few. Later Larry Larue would play host to new wave and punk music as the 80 were ushered in.


George Ferren, now living in New England
George Ferren, now living in New England
DJ Chrysler Sheldon and a glimpse of DJ John Randazzo

DJ Chrysler Sheldon in a Stud shirt (center) and a glimpse of DJ John Randazzo (right)


I was quite pleased to be invited to be The Stud's sound tech by Jimmy, the manager. I guess I was given good press by the folks over at Hamburger Mary's across the street! I used to frequent the bar to hear the sound system "in action." John, one of the DJs that I mentioned, liked having me in the booth for visits. I watched him spin and took notes. I told him that I was making tapes for clients around town. One night he asked me if I wanted to play. I was a bit timid at first... but, took him up on his offer. My brief debut that night and subsequent nights went well. This was the kick in the pants that I needed to pursue playing in public.

I had never known that The Stud's building was leased. Midway into the 80s the property owner, Alexis, came back to town and wanted the building back. The Stud was forced to move to its second location on Harrison Street were it remained until its closing just two years ago. Meanwhile, the original location remained a bar and was renamed The Holy Cow. I was their sound tech for a few months, then I moved on. One of the most distinguishing features of the newly renamed place was the life-sized fiberglass cow that was hung above the entrance!


Holy Cow exterior

Holy Cow exterior


The relocating of The Stud was really a good move. They managed to retain a lot of the feel of the original place - decor wise and people wise. And, it seemed to grow in popularity and fame. In its last ten years, it hosted regular periodic parties such as "Go Bang" with its creators Sergio Fedaz and Steven Fabus playing the best music out there! They crafted a very "clubby” feel that was reminiscent of many New York neighborhood dance bars. Sergio and Steve not only played but had top name guest DJs regularly. My last visit to San Francisco was in 2019 where I attended "A Tribute to the Troc." This was a party dedicated to the famous San Francisco disco Trocadero Transfer, also located in the South of Market region. Magical music from that era was skillfully played by Jerry Bonham that night. Familiar faces were in the crowd to celebrate and reminisce.


The Stud, second location
The Stud, second location
Steve Fabus in Go Bang shirt and Steve with Will

Steve Fabus in a Go Bang shirt (L) and Steve with Will on a recent visit (R)


It is hard to believe that there is no more Stud! COVID and the crazy San Francisco rent prices brought the bar to its close. It was truly the end of an era! But, I am willing to bet there will be one more clever redo... after all, Third Time is the Charm!


Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.


Will Seagers, present day image


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"
Diving Into SoMa/Folsom: Hamburger Mary's



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Why be a Homosexual? (Enquiring Persons Want to Enjoy Sex)

posted by Madame Bubby

Jim Cassidy
Jim Cassidy

Sex Play, which appears to be an early 1970s gay porn “naughty picture book,” features an article by gay porn star Jim Cassidy entitled, “Why Be A Homosexual.” (Cassidy appears in several vintage gay porn flicks - Whatever Turns Ya On, A Deep Compassion, The Light from the Second Story Window, and Chapter 3 - available on DVD at those links and streaming at BijouGayPorn.com.)

Sex Play cover

But the piece needs some immediate context. This picture book's full title is Sex Play: A Marital Guide for the Gay Male, which is most interesting, because of course at that time gays could not get married, but it assumes that there will be gay couples in long-term but not legally recognized relationships: “homosexual marriages.”

And the forward/editorial by a doctor lends the contents of the book, mostly pictures of different sex acts and positions with some explanation about their benefits to a healthy sexual relationship; authority and credibility. For example, the good doctor proclaims, “There must be a basic reason for homosexuality – it's been with us since the beginning of time and at certain plateaus, during the world's existence, was actually approved of and considered highly aesthetic.”

Yes, true, but here's where pre-existent prejudices come to the fore, “A homosexual can be as masculine as any hetero male and sometimes even more so. If a list were published of the inverts in professional sports, every phase of government, teaching, scuba diving – you name it – it would certainly seem unbelievable.”

Men kissing in Sex Play

It's quite daring that he mentions gays as teachers, given the false claims that gay guys are pedophiles, but the use of the word invert really shows prejudice. More significantly, in the late 19th and 20th century, invert was equated with homosexuality, an inborn trait; male inverts inclined to traditionally female behaviors and interests, and vice versa.

Sex Play editorial

Yet this theory seems to refer more to transgender individuals, looking at it hindsight, but, more significantly in the context of the times, the good doctor feels the need to show that the homosexuals aren't necessarily “nellies” but also that the masculine ones are the ones who hide their true inversion by living in the closet with a male lover. Very much a product of the times, this view: sexual liberation was occurring, but in the long shadow of the closet, a closet which confused often sex with gender.

Thus, perhaps, the question about why one should be a homosexual in the last article of the publication, seems initially to be almost a tautology. This article begins with the usual arguments that no one knows why someone is a homosexual, but one can spot the nelly ones; it's the more macho ones need to stay underground. Cassidy does allow for a “middle” category, “architects, artists, dress designers, hair dressers, and yes, teachers and members of the clergy ...” Yes, anyone can be a homosexual, but are there degrees by which one behaves as one? The author seems to assume that homosexuality most probably equals, to a great extent, sexual inversion.

But, later in the piece, Cassidy makes some valid points about how young men, using the example of his own experiences in the small town of Delaney, are socialized to be around homoerotic situations, like locker rooms, but that these situations involve references to heterosexual behavior, boasting about “conquests,” even though these guys are experimenting with each other sexually in circle jerks and the like.

Why Be Homosexual article headline

Perhaps referring obliquely to his own experience, he claims that, “once in a while, again more often than you would think, a true homosexual will emerge ...” Or, maybe, the person discovers he is already is one, was born that way, but there's a caginess going on here about the issue, followed, though, by some honest insight about how heteronormative sex/gender roles are constantly pushed on male youth, with emotionally damaging results to a young gay guy.

But, ultimately, Cassidy argues, it's all about “wildly throbbing cocks or hot, pulsating cunts.” Even the guy who feels like he must have sex with a girl, but then finds his true sexual fulfillment in a male relationship, having experienced both, he implies that sexuality exists on a spectrum, with bisexuality as a flexible, not rigid, center, an “and” instead of an “or.”

Thus, the supposedly restrictive social norms of a small town, with its rigid patriarchal gender roles, can actually, even for both sexes (though it's clear that the men who end up the choices, not the women, a serious, even lethal inequality reflective of the time this piece was written), end up transmuting into, as Cassidy claims, a “new generation [that] doesn't believe in merely love for the opposite gender; they are including their own sex for what it's worth, a delightful, sexual experience, although opposite from early training, and professing love for all people.”

Anyone can be gay; anyone can be straight; anyone can be bi. Homo, hetero, invert, whatever. Enjoy! The cause and the end result are the same.

Sex Play quote and image
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