"I love a Parade!" Recollections of the 1977 S.F. Gay Pride Parade

By Will Seagers

 

Hi folks! Will here. Today's blog will be a bit of a departure from the last few in that it will be primarily a "Photo Essay" courtesy of my trusty Pentax K-1000. Although considered a beginner's 35mm SLR, it was good quality and easy to use! From the mid-70s 'till the mid-80s, when it was replaced with a Nikon SLR. Yes! I used some of that "pin money" from my porn adventures to buy lots of nice toys! LOL.

Although this was not the first S.F. Pride parade, it was my first. I had only been in town since September of 1976. And, during the weeks leading up to this event, I became increasingly excited to see it. My partner Tommy as well as many of our friends went on and on about how festive it was going to be and all of the beautiful people that were going to attend. So, I immediately got out my Pentax and made sure it was in perfect working order.

Sign reading Human rights are absolute
Pride parade and all of its political beginnings.

Ornate yellow dress

The glee and beauty exposed at the parade!
 

Footwear close-up
Fashionable footwear on the floats.

Roger and Tommy watching parade
Roger Magan (left) and Tommy (right) both high as a kite! Roger was instrumental in my move to SF. And, Tommy was there when I arrived!

Tom Junnell on Oil Can Harry's float
A dear buddy and laser mouth cut up – DJ Tom Junnell from Oil Can Harry's disco.

Crysler wearing a Stud shirt
Tommy's bestie Crysler wearing an original Stud t-shirt.

Anita Bryant protest sign equated with hate symbols
The very political theme of this year's parade equating Anita Bryant and Hitler.

Orange-shaped sign protesting Anita Bryant
The “Orange Lady” Anita Bryant was getting more pie in her face!

June in San Francisco is one of the most stellar months, weather-wise. The sky could not be any bluer nor the Sun any brighter. With the temps climbing into the mid-70s, it was shirts-off weather for sure. And, that is exactly what happened - with both men and women! Although it took a decade or two for S.F. to reach the Sodom and Gomorrah heights of the Folsom Street Fairs, this parade for its time was pretty "edgy!"

Tommy and I had a leg up on a lot of the parade revelers in that we lived a mere two blocks from Market Street - the parade route. We decided to walk a few blocks downtown where the crowds were really piling up. I climbed atop a (Walk/Don't Walk) traffic signal for my photo perch. I guess I was up about 8' – 10'... a perfect vista. Although I got a lot of choice photos, I did miss out on taking pics of Harvey Milk and Mayor Moscone who both attended. As this was the era of Gay Empowerment both fiscally and politically, it was great to have our heroes with us!

One star that did not escape my lens was Sylvester. At this time he was quite a rising musical talent. Originally, he performed in neighborhood venues. But, that soon morphed into national and international attention! As I mentioned in a former blog about The Castro, Syl and I became friends. He came into the bar where I spun records (The Badlands) to say hello and drop off new releases (that I was delighted to play - on the spot!).

Sylvester at the 1977 parade
Sylvester at the 1977 SF pride parade.

Shot down Market St. with Women's Contingent in background
A long shot of Market St. (the parade route) and the many revelers!

Dykes on Bikes
The ever popular women's contiengent from Oakland, “Dykes on Bikes!”

Carmen Miranda drag
Carmen Miranda – move over!

Musicians performing on float
On this sea of floats talent abounded.

Drag royalty
San Francisco's royalty of the day in all of their splendor.

Sign reading The Right to be Human
Voicing our rights!

Sign readign Ministers for human rights
Again!

So many wonderful names and faces were in this crowd! Many became life-long friends. The experience was dazzling and it became an annual affair for me. It has been great to recreate this time capsule. I hope you enjoy! Will.

Thank you to Will Seagers for use of his photos.

 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted careers and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model, film performer, and DJ, just to name a few. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

George Ferren, a close friend of Will's frequently mentioned in his blogs, was a major figure in the San Francisco music scene in the '70s/'80s. His current music is available for your pleasure on Soundcloud: BY GEORGE

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands
DEEP INSIDE THE CASTRO: Moby Dick Bar
DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"
Diving Into SoMa/Folsom: Hamburger Mary's
Diving Into SoMa/Folsom: Long Live the Stud!
Diving Into SoMa/Folsom: Club Life..."Hit me with your Rhythm Stick!”
A "Split Ticket" - SoMa/Folsom and The Haight!
Back to Basics: "Staying Vanilla in a Flavorful Culture!"
A Little Secret

 

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Diving Into SoMa/Folsom: Club Life..."Hit me with your Rhythm Stick!”

By Will Seagers

 

Hi folks! Will here. Today's stroll back through memory lane will put a little bounce in your step - it's time to look back at some of the famous and infamous dance clubs in our "Dive" into Soma/Folsom history!

Although the South of Market area hosted some of the biggest and most popular discos and dance clubs like Trocadero Transfer, Dreamland and The End Up, it would not be fair to the history of San Francisco not to mention some of the clubs that started the whole phenomenon. The City, Dance Your Ass Off, Bones, and The I Beam come to mind... just to name a few. These were some fantastic dance venues in other parts of town back in the day.

 

Dance Your Ass Off button (L); I Beam sign (R)

Dance Your Ass Off button (L); I Beam sign (R)

 

Just off Folsom and down the street from Hamburger Mary's and The Stud was The Oasis. This bar with its unique swimming pool made for an exotic backdrop for the equally exotic and talented Timmy Rivers, its first DJ. Timmy was famous for his very sophisticated taste in music as well as legendary mixing skill. Still open and featuring great drag and cabaret, it has weathered several decades in SoMa!

 

 

Oasis SF, present era

Oasis SF, present era

 

Although huge in popularity, The End Up was a modestly sized venue located at 6th and Harrison that was opened in 1973. You could always count on great music from DJ talents like George Ferren (listen to his current music here), Steve Fabus and Peter Struvy - just to name a few. Although it had its own attraction for the late night/early morning crowd, it became an infamous after hours club catching the "still wired" revelers from Trocadero and Dreamland - which closed at 2 AM. The DJs took full advantage of this crowd and played amazing classics as well as breaking a lot of hot new tunes. Yours truly had the privilege (albeit sort of brief) of being one of their sound techs. Together with Tom Junnell in the late 80s, we revitalized the sound system with state of the art JBL Cabaret series speakers and some vital new electronics. It seemed that the DJs and the dancers noticed and responded with joy! This was truly one of San Francisco's one of a kind experiences.

 

End Up ads including a flyer for its 8th Anniversary party (1981) featuring Steve Fabus with producer George Ferren

End Up ads

 

Now on to the big time... Trocadero Transfer! Built in 1977, it was owned and created by Dick Collier of Baltimore. This club broke new ground in terms of size and sound. Graebar Sound was brought in from NYC. Peter Spar and Barry Lederer of Graebar brought to the table the kind of sound found in 12 West and Fire Island Pines' Sandpiper and John Whyte's Boatel (the home of the original Tea Dance), just to name a few. The hardwood dancefloor was vast and specially built as not to fatigue the dancers through the long nights. After a parade of talent made its way up those steps of the mirrored pyramid (the DJ booth), a young man originally from Masapequa, Long Island made his way up those steps to be one of the most famed DJs in the country: Bobby Viteritti. He was a massive success for the club and had an immense following. And, it gave rise for yet another Goliath – Dreamland.

 

Trocadero Transfer ad (L); Will Seagers' Dreamland membership card (R)

Trocadero Transfer ad (L); Will Seagers' Dreamland membership card (R)

 

Dreamland! Born in the late 70s (circa 1979), was the "dream" and creation of Michael Maier, formerly of Cincinnati. I had the pleasure of meeting and having a rather torrid affair with Michael during the summer of 1978. We both worked on Fire Island. He worked for The Sandpiper and I worked for the Boatel. After work we would go out dancing in our "neighborhood bar," The Sandpiper. The music was always great - with the likes of Robbie Leslie, Richie Rivera, and many of the other top name NYC DJs. A funny thing... we both liked to play tambourines to the music... even while dancing. It was not uncommon back in the late 70s to bring a percussion instrument onto the dance floor. Michael surprised me by moving to San Francisco that next fall.

As for the "birth" of Dreamland... some of it happened right in my little 10th St. San Francisco apartment as I mentioned in a prior blog. Blueprints were unfurled right on my coffee table and investors were invited to get this ball rolling. So, just months later with yet another Graebar sound system and another specially engineered vast hardwood dancefloor installed, the doors were ready to welcome the dancers and night life of San Francisco. I was among its first employees. With the talented Roy Shapiro we did the light show.

Opening night was memorable. The immense four foot diameter mirror ball was lowered to the floor in a non-spinning mode. Opening night's DJ was Vincent Carleo - of Flamingo (NYC) fame. As patrons filtered in, he started with "The Land of Make Believe" by Chuck Mangione and that enormous mirror ball started to spin and raise into the heavens. This tasteful start was followed by lots of the very urban and gutsy music that Vincent was known for. Dreamland was a hit!

 

Mirror ball

 

My DJ debut took place at Dreamland. It was the Tea Dance of Easter Sunday 1980. Having played lights there and being an integral part of the "family," both Michael and Roy learned of my budding taped music career. After hearing my tapes, they decided it was time to move off the lights and onto The Wheels of Steel! It was a marvelous event attended by lots of friends and fellow DJs. I was scared to death... but rose to the occasion with tons of familiar tunes. The roar of the dance floor kept me going!

I started off by mentioning there were too many wonderful places all over San Francisco to list all of them. My co-author, Josh, and I will do our best to do highlights for you! Life is a Dance!


 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted careers and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model, film performer, and DJ, just to name a few. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

George Ferren, a close friend of Will's frequently mentioned in his blogs, was a major figure in the San Francisco music scene in the '70s/'80s. His current music is available for your pleasure on Soundcloud: BY GEORGE

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands
DEEP INSIDE THE CASTRO: Moby Dick Bar
DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"
Diving Into SoMa/Folsom: Hamburger Mary's
Diving Into SoMa/Folsom: Long Live the Stud!

 

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