BijouBlog

By Will Seagers

Hi folks! Will here. Today's stroll back through memory lane will put a little bounce in your step - it's time to look back at some of the famous and infamous dance clubs in our "Dive" into Soma/Folsom history!

Although the South of Market area hosted some of the biggest and most popular discos and dance clubs like Trocadero Transfer, Dreamland and The End Up, it would not be fair to the history of San Francisco not to mention some of the clubs that started the whole phenomenon. The City, Dance Your Ass Off, Bones, and The I Beam come to mind... just to name a few. These were some fantastic dance venues in other parts of town back in the day.

Just off Folsom and down the street from Hamburger Mary's and The Stud was The Oasis. This bar with its unique swimming pool made for an exotic backdrop for the equally exotic and talented Timmy Rivers, its first DJ. Timmy was famous for his very sophisticated taste in music as well as legendary mixing skill. Still open and featuring great drag and cabaret, it has weathered several decades in SoMa!

 

Although huge in popularity, The End Up was a modestly sized venue located at 6th and Harrison that was opened in 1973. You could always count on great music from DJ talents like George Ferren (listen to his current music here), Steve Fabus and Peter Struvy - just to name a few. Although it had its own attraction for the late night/early morning crowd, it became an infamous after hours club catching the "still wired" revelers from Trocadero and Dreamland - which closed at 2 AM. The DJs took full advantage of this crowd and played amazing classics as well as breaking a lot of hot new tunes. Yours truly had the privilege (albeit sort of brief) of being one of their sound techs. Together with Tom Junnell in the late 80s, we revitalized the sound system with state of the art JBL Cabaret series speakers and some vital new electronics. It seemed that the DJs and the dancers noticed and responded with joy! This was truly one of San Francisco's one of a kind experiences.

Now on to the big time... Trocadero Transfer! Built in 1977, it was owned and created by Dick Collier of Baltimore. This club broke new ground in terms of size and sound. Graebar Sound was brought in from NYC. Peter Spar and Barry Lederer of Graebar brought to the table the kind of sound found in 12 West and Fire Island Pines' Sandpiper and John Whyte's Boatel (the home of the original Tea Dance), just to name a few. The hardwood dancefloor was vast and specially built as not to fatigue the dancers through the long nights. After a parade of talent made its way up those steps of the mirrored pyramid (the DJ booth), a young man originally from Masapequa, Long Island made his way up those steps to be one of the most famed DJs in the country: Bobby Viteritti. He was a massive success for the club and had an immense following. And, it gave rise for yet another Goliath – Dreamland.

Dreamland! Born in the late 70s (circa 1979), was the "dream" and creation of Michael Maier, formerly of Cincinnati. I had the pleasure of meeting and having a rather torrid affair with Michael during the summer of 1978. We both worked on Fire Island. He worked for The Sandpiper and I worked for the Boatel. After work we would go out dancing in our "neighborhood bar," The Sandpiper. The music was always great - with the likes of Robbie Leslie, Richie Rivera, and many of the other top name NYC DJs. A funny thing... we both liked to play tambourines to the music... even while dancing. It was not uncommon back in the late 70s to bring a percussion instrument onto the dance floor. Michael surprised me by moving to San Francisco that next fall.

As for the "birth" of Dreamland... some of it happened right in my little 10th St. San Francisco apartment as I mentioned in a prior blog. Blueprints were unfurled right on my coffee table and investors were invited to get this ball rolling. So, just months later with yet another Graebar sound system and another specially engineered vast hardwood dancefloor installed, the doors were ready to welcome the dancers and night life of San Francisco. I was among its first employees. With the talented Roy Shapiro we did the light show.

Opening night was memorable. The immense four foot diameter mirror ball was lowered to the floor in a non-spinning mode. Opening night's DJ was Vincent Carleo - of Flamingo (NYC) fame. As patrons filtered in, he started with "The Land of Make Believe" by Chuck Mangione and that enormous mirror ball started to spin and raise into the heavens. This tasteful start was followed by lots of the very urban and gutsy music that Vincent was known for. Dreamland was a hit!

 

My DJ debut took place at Dreamland. It was the Tea Dance of Easter Sunday 1980. Having played lights there and being an integral part of the "family," both Michael and Roy learned of my budding taped music career. After hearing my tapes, they decided it was time to move off the lights and onto The Wheels of Steel! It was a marvelous event attended by lots of friends and fellow DJs. I was scared to death... but rose to the occasion with tons of familiar tunes. The roar of the dance floor kept me going!

I started off by mentioning there were too many wonderful places all over San Francisco to list all of them. My co-author, Josh, and I will do our best to do highlights for you! Life is a Dance!

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted careers and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model, film performer, and DJ, just to name a few. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

George Ferren, a close friend of Will's frequently mentioned in his blogs, was a major figure in the San Francisco music scene in the '70s/'80s. His current music is available for your pleasure on Soundcloud: BY GEORGE

 

By Will Seagers

After a tasty meal and a free trip to the Twilight Zone courtesy of Hamburger Mary's, It's time to strut across Folsom Street (diagonally) to the sister establishment of equal fame - The Stud - for music, dancing and (more) cocktails!

When TNT Enterprises opened up Hamburger Mary's and The Stud, it was a joint effort by the two original owners – (T)rixie N (T)oulouse. By the end of the 70s, Trixie had left San Francisco to live in Hawaii and open three more restaurants - Honolulu, Maui and Portland. When he left S.F., Toulouse took over H.M and Trixie's ex, Jimmy, ran The Stud.

I remember my first time in The Stud. It was packed with all sorts of men and women - colorful to say the least. There was quite a din coming from the roar of the crowd and the DJ booth - one of the first in the city. There was quite a mix in the sexuality, too. Gay and straight mixed nicely together without issue. If who you were hitting on was not receptive, it could be because they were either not turned on to you or they were straight! LOL. More times than not, people's sexuality was so pliable you might be going home with someone from "the middle!" It was the 70s and there was still the leftover free love from "The Summer of Love" of the Haight/Ashbury era of 1969!

Anyway, walking into the bar you would notice a distinct similarity in decor to Hamburger Mary's. Very rustic cedar shake walls and lots of great Deco lighting fixtures. The island bar was the prominent feature for sure. It was a huge narrow rectangle that spanned almost the entire middle of the room. The bartending staff was equal to that of Hamburger Mary's in terms of its eclectic mix. Some bartenders were very hot and others made up for that with their very individual personas. To the right and rear of the large bar was the dance floor and DJ booth. Great music was to be heard from many genres. Disco was just beginning to bud and it was featured there frequently at the end of the 70s by DJs like Chrysler Sheldon, George Ferren and John Rendazzo, just to name a few. Later Larry Larue would play host to new wave and punk music as the 80 were ushered in.

I was quite pleased to be invited to be The Stud's sound tech by Jimmy, the manager. I guess I was given good press by the folks over at Hamburger Mary's across the street! I used to frequent the bar to hear the sound system "in action." John, one of the DJs that I mentioned, liked having me in the booth for visits. I watched him spin and took notes. I told him that I was making tapes for clients around town. One night he asked me if I wanted to play. I was a bit timid at first... but, took him up on his offer. My brief debut that night and subsequent nights went well. This was the kick in the pants that I needed to pursue playing in public.

I had never known that The Stud's building was leased. Midway into the 80s the property owner, Alexis, came back to town and wanted the building back. The Stud was forced to move to its second location on Harrison Street were it remained until its closing just two years ago. Meanwhile, the original location remained a bar and was renamed The Holy Cow. I was their sound tech for a few months, then I moved on. One of the most distinguishing features of the newly renamed place was the life-sized fiberglass cow that was hung above the entrance!

The relocating of The Stud was really a good move. They managed to retain a lot of the feel of the original place - decor wise and people wise. And, it seemed to grow in popularity and fame. In its last ten years, it hosted regular periodic parties such as "Go Bang" with its creators Sergio Fedaz and Steven Fabus playing the best music out there! They crafted a very "clubby” feel that was reminiscent of many New York neighborhood dance bars. Sergio and Steve not only played but had top name guest DJs regularly. My last visit to San Francisco was in 2019 where I attended "A Tribute to the Troc." This was a party dedicated to the famous San Francisco disco Trocadero Transfer, also located in the South of Market region. Magical music from that era was skillfully played by Jerry Bonham that night. Familiar faces were in the crowd to celebrate and reminisce.

It is hard to believe that there is no more Stud! COVID and the crazy San Francisco rent prices brought the bar to its close. It was truly the end of an era! But, I am willing to bet there will be one more clever redo... after all, Third Time is the Charm!

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

When I read Will Seagers' blog last week, it got me reminiscing about my years in San Francisco and, even though I was there nearly a decade after Will, I fell in love with the city just as much. So… Flashback, 1981. When I ended my second blog, FRANK ROSS: The Boss, I was still working for the Screening Room Theater in San Francisco’s Tenderloin district and the summer of 1981 was approaching. It’s a little fuzzy as to whether the theater had an ownership change to Savages at this point, but I do remember Frank Ross being in a very different head space. One day on his way to work, Frank was walking down Jones Street and, when he was just a block away, a man jumped from the top of a building and landed not more than five feet in front of him. This messed him up immensely, and justifiably so. I was in the ticket booth when he came in trembling and with a face full of tears as he told me what happened. I jumped up from the stool and just hugged him, while he shook uncontrollably. It took a long time for Frank to get over what had happened; some things you just can’t “un-see.” My on-again, off-again quickies with TK, the hot stripper from the theater, had settled into the off-again stage permanently as he became involved with an equally hot blond stripper more around his age.

I was 18 years old and could count on one hand how many sexual trysts I'd had. I didn’t count the customers at the theater who would cruise me from the lobby while I sat in the ticket booth. Occasionally when the coast was clear I would step back into the theater, during a ten-minute break, and let one of them blow me if they were cute enough. That didn’t count as sex in my book, just customer service at it’s finest. I was still settling into the fact that I was now out of the closet and not very experienced. On one of my days off, I decided to throw caution to the wind and set off for a day trip to Lands End. Months earlier, TK and the strippers took me there after a night at the Trocadero Transfer Disco and filled me in on its history. There was a nude beach you could hike to on a path that started at the Cliff House and old Sutro Bathhouse. It was a downhill trail all the way to a cove, and supposedly along the way there were men in the bushes going at it.

I’m embarrassed to say, I put on my favorite corduroy brown cut off, “short shorts” and headed to the beach, knapsack attached, on the #38 Geary street bus to Lands End. The ride there was uneventful and when I arrived, I basically used my “gay-dar” to follow a group of men to help me find the right path. It worked like a charm, and before I knew it I was on the trail headed to the cove. What a “wonderland” of excitement, as the trail did not disappoint. Clusters of men in circle jerks, blowjobs and more. Single men sporting big bulges, with the help of cock-rings, inviting the passers by to have a feel. I bypassed all of them, probably because I was too intimidated, and spent the day at the cove. I spread my blanket, got some sun, went up to my waist in the frigid water and at one point talked with a guy who came up and sat with me. We exchanged numbers, but I never called him. Not really my fantasy Lands End experience, but I wasn’t exactly an aggressor either.

Around 4pm, I hiked back up the trail and to the bus stop to catch the #38 Geary home to the Tenderloin. The bus was packed, standing room only, because everyone was leaving the coast. It wasn’t until we got several blocks into our trip that things took a turn. At one of the stops, a tall gentleman came aboard and shimmied his way through the isle where we were all standing there crammed against each other. I thought to myself, OMG this guy looks just like JOHN BECK. John Beck starred alongside Susan Sarandon and Marie-France Pisier in what was my favorite book and movie of the time. The Other Side of Midnight was a #1 bestseller and hit movie with very controversial content, and I just loved it! Anyway, John Beck, to me, was the hottest thing since sliced bread.

I must have been gawking at him because on his way down the aisle our eyes met and he ended up stopping right next to me. The bus continued on its journey and he kind of just stood there, one arm on the bar to keep balance and the other arm holding a book at his waist. He refused to make eye contact, just kept staring off into space, when suddenly (and this was impressive to me) he started rubbing his knuckles back and forth over my crotch, using the book he was holding as a shield. All the time not making contact but knuckling me non-stop which, at 18 years of age, immediately caused me to get a full boner. I was mortified when I saw a lady in one of the seats looking at me with judgment on her face because these shorts were so fucking short my underwear was pushing below the fringe, exposing my cloth covered boner. Oh the depravity! But it wasn’t enough to make me to move away from those knuckles. Finally, my own personal John Beck was making eye contact with me and cracked a very sexy smile. I was jumping out of my skin, but no words were exchanged. At some point seats opened up and we both took separate seats, still eyeballing each other. We both rode the bus until the end of the line and it wasn’t until we un-boarded that we first spoke. I told you I was shy.

We both over-shot our stops, had a laugh about it, then he invited me to his place. It was everything I hoped it would be and more. All too often when someone pops their cherry, like I did that day, it’s an uneventful situation. This one had it all: the anticipation, the courting, the foreplay (in silence), then the foreplay in bed followed by my first time bottoming. There was even a follow-up dinner date at his place, but that was it, I moved on. Of course, the first time hurt like hell and I really didn’t enjoy most of it, but he was very sweet and even bathed me in his tub afterwards because I was trembling. I guess it’s normal for middle-aged men to bathe their children!

I’m not saying, “Don’t Wear Short-Shorts on the #38 Geary to LANDS END,” but if you do, you might just get your anal cherry popped! (Again.)

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

By Josh Eliot

I spent hours at a time staring across the street at a filthy looking restaurant called the Go-Go Kitchen. It wasn’t the restaurant that caught my attention so much, but the exterior door next to it. A door leading to an upstairs apartment where every shade of rabbit fur coat was walking through it, sometimes with a man, sometimes without. It couldn’t have been more obvious. I’m no fool, I saw Dawn: Portrait of a Teenage Runaway starring “Jan Brady” on NBC in 1976. In that movie, Dawn became a sex worker, and she always wore a rabbit fur coat while walking the Sunset Strip in Hollywood. I’m not sure whose name was on the lease for that apartment, but he must have had a lot of “daughters” with a suspiciously similar dress code.

It was 1980 and I was working in the ticket booth at the Screening Room Theater, a place with quite a history. The first full-length adult hardcore feature legally shown in the United States premiered there in 1970, and today there’s a plaque on the building stating so. The film was Alex de Renzy’s Pornography in Denmark: A New Approach. It was billed as a documentary, which helped it avoid legal troubles.

In the 1980s, the Screening Room was a XXX Gay Cinema with live shows on stage. As I sat there analyzing the sex workers' behaviors, I felt two hands begin to rub my shoulders; it was my boss, Frank Ross. In addition to managing the theater, Frank became well known as an actor, producer and director. Some of his features include: Face to Face (aka San Francisco), Black Pack, Black and Bi and Made in the Shade and its sequel. He was a true New Yorker, a bit intimidating, with handsome looks and a tattooed muscular body.

When he interviewed me for the job, he struggled with the idea of whether or not to hire me, because I had just turned 18 the week before. He was very protective of my naivete and took time before exposing me to all the different areas of the theater and its playrooms. As weeks passed and we became more comfortable with each other, he started sharing stories of his sexual adventures. His trysts blew my mind but helped me get more comfortable with accepting myself. I envied my co-worker who was already comfortable in his own skin and would go up to the projection booth and play around with Frank regularly. A dancer named TK, who would talk with me in the booth after the live shows, invited me to go to the Trocadero Transfer with all the dancers. He knew the doorman, so I got in no problem.

It was my first time seeing fan dancers, being in a club this size and bonding through party favors with the dancers. At sunrise, we were all at the beach where TK and I went into a cave by the Sutro Baths and played around. Sutro Baths and Lands End Beach are notorious gay cruising spots. When I came into work the next day, Frank had this shit eating grin on his face, like a proud papa. I guess strippers do kiss and tell. Frank totally patted himself on the back for kicking my ass out of the closet, and I guess after months of his influence, he did.

Frank’s most infamous film as producer was made while I worked for him. He was excited to tell me the details, about a prison guard and convict who are handcuffed together during an escape. “Oh, like The Defiant Ones,” I said, “I love that movie.” He was impressed that I made the connection and invited me to watch them film on the movie set. The shoot was the next day, around the corner at the Bulldog Baths on Turk Street.

 

The infamous bathhouse had a real prison cell set, and he was very excited about it. It was too nerve-wracking for me, so I never went to the set. What a huge mistake! The feature turned out to be Wanted, starring Al Parker and Jack Wrangler. Frank Ross was producing and Steve Scott (Inches, Performance, A Few Good Men, Screenplay) was directing! Let me put this in perspective… this is how I see it: you have Steve Scott who is like the Martin Scorsese of gay porn, Al Parker is the Robert De Niro, and Jack Wrangler is Leonardo DiCaprio. The best of the best for that era, there is no topping that cast or crew. A huge regret not going to that set! FUCK!

I don’t know if my life would have taken a different direction had I gone to that set or not, but after leaving my Screening Room job in 1981, I wasn’t exposed to the Adult Film Industry again until I was hired at Catalina Video in 1987. Sadly, I recently found out that Frank Ross passed away on May 20th 2021, which made me think back about our time working together. Because we worked on different coasts, he never knew that I ended up working in the same industry as him. I wonder how he would have reacted.

But do you know what the real burning question in my mind is?

Are there still girls going in and out of that door next to the Go-Go Kitchen?

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002.