BijouBlog

By Will Seagers

Hi folks! Will here. Today's stroll back through memory lane will put a little bounce in your step - it's time to look back at some of the famous and infamous dance clubs in our "Dive" into Soma/Folsom history!

Although the South of Market area hosted some of the biggest and most popular discos and dance clubs like Trocadero Transfer, Dreamland and The End Up, it would not be fair to the history of San Francisco not to mention some of the clubs that started the whole phenomenon. The City, Dance Your Ass Off, Bones, and The I Beam come to mind... just to name a few. These were some fantastic dance venues in other parts of town back in the day.

Just off Folsom and down the street from Hamburger Mary's and The Stud was The Oasis. This bar with its unique swimming pool made for an exotic backdrop for the equally exotic and talented Timmy Rivers, its first DJ. Timmy was famous for his very sophisticated taste in music as well as legendary mixing skill. Still open and featuring great drag and cabaret, it has weathered several decades in SoMa!

 

Although huge in popularity, The End Up was a modestly sized venue located at 6th and Harrison that was opened in 1973. You could always count on great music from DJ talents like George Ferren (listen to his current music here), Steve Fabus and Peter Struvy - just to name a few. Although it had its own attraction for the late night/early morning crowd, it became an infamous after hours club catching the "still wired" revelers from Trocadero and Dreamland - which closed at 2 AM. The DJs took full advantage of this crowd and played amazing classics as well as breaking a lot of hot new tunes. Yours truly had the privilege (albeit sort of brief) of being one of their sound techs. Together with Tom Junnell in the late 80s, we revitalized the sound system with state of the art JBL Cabaret series speakers and some vital new electronics. It seemed that the DJs and the dancers noticed and responded with joy! This was truly one of San Francisco's one of a kind experiences.

Now on to the big time... Trocadero Transfer! Built in 1977, it was owned and created by Dick Collier of Baltimore. This club broke new ground in terms of size and sound. Graebar Sound was brought in from NYC. Peter Spar and Barry Lederer of Graebar brought to the table the kind of sound found in 12 West and Fire Island Pines' Sandpiper and John Whyte's Boatel (the home of the original Tea Dance), just to name a few. The hardwood dancefloor was vast and specially built as not to fatigue the dancers through the long nights. After a parade of talent made its way up those steps of the mirrored pyramid (the DJ booth), a young man originally from Masapequa, Long Island made his way up those steps to be one of the most famed DJs in the country: Bobby Viteritti. He was a massive success for the club and had an immense following. And, it gave rise for yet another Goliath – Dreamland.

Dreamland! Born in the late 70s (circa 1979), was the "dream" and creation of Michael Maier, formerly of Cincinnati. I had the pleasure of meeting and having a rather torrid affair with Michael during the summer of 1978. We both worked on Fire Island. He worked for The Sandpiper and I worked for the Boatel. After work we would go out dancing in our "neighborhood bar," The Sandpiper. The music was always great - with the likes of Robbie Leslie, Richie Rivera, and many of the other top name NYC DJs. A funny thing... we both liked to play tambourines to the music... even while dancing. It was not uncommon back in the late 70s to bring a percussion instrument onto the dance floor. Michael surprised me by moving to San Francisco that next fall.

As for the "birth" of Dreamland... some of it happened right in my little 10th St. San Francisco apartment as I mentioned in a prior blog. Blueprints were unfurled right on my coffee table and investors were invited to get this ball rolling. So, just months later with yet another Graebar sound system and another specially engineered vast hardwood dancefloor installed, the doors were ready to welcome the dancers and night life of San Francisco. I was among its first employees. With the talented Roy Shapiro we did the light show.

Opening night was memorable. The immense four foot diameter mirror ball was lowered to the floor in a non-spinning mode. Opening night's DJ was Vincent Carleo - of Flamingo (NYC) fame. As patrons filtered in, he started with "The Land of Make Believe" by Chuck Mangione and that enormous mirror ball started to spin and raise into the heavens. This tasteful start was followed by lots of the very urban and gutsy music that Vincent was known for. Dreamland was a hit!

 

My DJ debut took place at Dreamland. It was the Tea Dance of Easter Sunday 1980. Having played lights there and being an integral part of the "family," both Michael and Roy learned of my budding taped music career. After hearing my tapes, they decided it was time to move off the lights and onto The Wheels of Steel! It was a marvelous event attended by lots of friends and fellow DJs. I was scared to death... but rose to the occasion with tons of familiar tunes. The roar of the dance floor kept me going!

I started off by mentioning there were too many wonderful places all over San Francisco to list all of them. My co-author, Josh, and I will do our best to do highlights for you! Life is a Dance!

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted careers and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model, film performer, and DJ, just to name a few. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

George Ferren, a close friend of Will's frequently mentioned in his blogs, was a major figure in the San Francisco music scene in the '70s/'80s. His current music is available for your pleasure on Soundcloud: BY GEORGE

 

Where do I begin with telling the tales and memories of this iconic Folsom area locale?

First, I'll do my best to recount my presence and involvement at Hamburger Mary's. And, it is going to come from a very personal standpoint... I literally "lived there" for most of my thirteen-year relationship with my first partner Tom Beebe. He was one of the "original family" that started this restaurant back in 1972.

My first and sort of vague recollection of the place was having one of their legendary hamburgers after a night out prowling around the Folsom/SoMa area and its countless bars. This, by the way, was just before meeting Tommy. So, my view of the place was detached. Nonetheless, I was fully awestruck! Upon entering, I immediately felt like I was on the set of an Andy Warhol or John Waters movie. In the well-orchestrated chaos of the place was a waitstaff of latter day hippies, drag queens and some of the most colorful people (in a very colorful town!). All offered a friendly and slightly crazed welcoming feel!

Keep in mind this was late 1976. So, Baghdad by the Bay was in full swing in terms of wild sexuality and frivolity. What I was wearing I thought was a propos for the area and the night (leather - vest and chaps)... It turned out I was too tame. I wore 501s under the chaps! LOL. Hanging out at Sissy's Saloon (the bar connected and to the right of the restaurant proper) were all sorts of barely clad men and women - the men NOT wearing the 501s that I had just mentioned! And, it did not turn a single head! It was just standard operating dress at this time.

One of the cornerstones of the place was the food... always predictably good! From the legendary hamburgers (meatless to meaty) to scores of salads and homemade soups. Remember, this was also a representation of left-over hippie macrobiotic and vegetarian fare! Speaking of soup... the young lady who first started at 18 as one one the "soup crafters," Rose, went on to become manager and owner of this enterprise. She and Tommy were very close and remained friends for years.

One of the other cornerstones was the eccentricity of the appearance of the restaurant, itself. The walls were plastered with lots of local art and photos. One photo of note was of my Tommy's butt in 501s with a waiter's order pad in a back pocket that said "Thank You!" The tables were doors from Victorian homes of late. No two chairs in the pace matched... nor did the "china." And, one of my favorite touches was the milk or half & half placed on each table in a glass baby bottle complete with a nipped off nipple for easy dispensing. Another part that I really enjoyed were all of the exotic plants around the place. The legendary "Artista" took care of them and supplied the place with her artwork, as well. There was never any one star in either the staff or the guests... it was a collective! 

How I met Tommy:
Little did I know that he was a big porn fan of mine until his arrival in December of 1976 at Trinity Place. I was offered a job there by Chuck Holmes (of Falcon fame) back on Fire Island at the end of the 1976 Summer. I accepted the job and gleefully moved to San Francisco with a troop of other folks from Fire Island.

So back to Trinity Place:
In walks Tommy with his close friend Chrysler and they prop themselves up prominently at the bar. He was the cutest guy with the most dazzling brown eyes and smile. He orders up and, upon paying for the drinks, lays out a beautiful fine gold chain (along with a whopping tip!). At the end of his stay he invited me to come see where he "worked!" Later on that day we made our way down to Hamburger Mary's!

I could easily write a porn script around the first night we spent together. Suffice it to say, it was hotter than hot... I remember tearing off his clothes and tossing them on a coffee table. Under the glass top of this coffee table was a recent centerfold of me. (Who says "You Can't Always Get What You Want"!?) Within a month or so we were living together in our little "Mouse Palace" apartment on 10th St. near Howard. We remained there for thirteen years in the SoMa neighborhood well before it became chic. BTW, this was the Hamburger Mary's house... employees lived in four of the twelve apartments, including the Super of the building, Gregory. He is pictured below with his legendary red ponytail. That building was a hoot!

Also, "Mary's" was know for music. Their DJ booth was at the end of the bar just before a small game room. The two DJs were Tess, whose fare was classic rock, and Lee, whose forte was disco and new wave music. Every once in a while I would venture into the booth and play a mini-set. They both encouraged me to enter into the music world. I started my musical life soon after. My main musical attachment to Mary's was being their sound tech. Although the system sounded good with its JBL speakers and McIntosh tube amps, the playing console needed an update. With my connections in N.Y., I brought in a UREI mixer, Technics Quartz Lock turntables and Stanton cartridges. The sound system really popped and my DJ friends appreciated the new detail in the audio. While doing Mary's sound I was invited by Jimmy, the manager of The Stud (just across the street) to come and be their sound guy.

This is where I part from Mary's. Next episode will center on The Stud whose fame and history spanned not only the decades but two locations!

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

By Will Seagers
 

Me at J&R Music World, downtown NYC, after purchasing my 2nd pair of 1200 Wheels of Steel!

Through many of the blogs that I have written, I have alluded to my love affair with dance music and mixing that dance music. It is time for a tighter focus on that.

Through my late teens and early twenties as my porn career was starting to happen, there was another sexual form that was taking shape, as well - Dance and Dance Music. To equate this to sex might sound like hyperbole. But, that's the way it felt to my body and mind. To a large extent, the way a man moved had a lot to do with how he turned me on. You could just see the sex in the movements! Without that - it just left me flat!

Doing my "internship" for all of this in the greater NYC Metropolitan area, there was a city energy that came through the music. I was quite comfortable letting the City DJs wind me through their nightly fare of music in total trust. It wasn't until I moved to San Francisco that I felt a need to participate in generating some of that energy myself.

I missed some of the late night New York urban sexuality in the music I was hearing in S.F. So, I actually decided to put a mixing system together at home and start making some tapes of what I missed. To my surprise and pleasure, I had a small cassette tape business rolling in no time.

Part of my musical history was living and working on Fire Island for three seasons. Some of the best music and best DJs in the world played there. It was there in 1978 that I made a friend who was also working on The Island, Michael. We really hit it off and became dance and fuck buddies. Oh, and we both played the tambourines... a popular addition to many dance floors of the day! At the end of the season he moved to S.F., too.

Long story short. Michael had the same feeling about S.F. His background was in finance and raising funds. He soon went about gather friends together with the prospect of creating a whole new night club, "Dreamland." The very first meeting of these people happened in my small living room with blueprints spread across my mirror topped coffee table. (Of course being the late 70s, that table got a whole different workout after the blueprints! lol)

So the club became a beautiful reality very soon after. It occupied one of the many vacant warehouses in the district. I came on board as basically a cheerleader and I occasionally did the lights, too.

As fate would have it, Michael heard one of my cassette tapes. He contacted me and asked me if I would be interested in playing for the club. I was ecstatic! My debut was the Easter Sunday Tea Dance of 1980. I had never played a floor that large, so my mixing was a bit rough. But, I reveled in the squeals and screams of joy that came from the music I played, regardless. That started it.

I wasn't crazy about playing all-nighters. So, I started to play in the bars in the Castro Section of S.F. That was a comfortable fit! I will never forget my first few Saturday night shifts at The Badlands. I literally got that crowd to screaming, too!

I remained there for four years with lots of great nights, afternoons and memories in general. But, being visited by such stars as Sylvester was one of my favorite events! I loved his attitude. He would think nothing of hurling himself through that packed bar to the back where I was in the DJ booth. He would always bring a new song he was working on... and I would instantly work it in... usually not missing a beat! He loved that. He also used me in one of his videos. Although I didn't sing or dance... I was a hulk in the background!

Sylvester at a late '70s S.F. Gay Day Parade!

 

Last but not least was my spinning at Moby Dick Bar, just down the street from The Badlands. Another wonderful Michael, the manager of Moby Dick, asked me to pinch hit one night – and that night was New Year's Eve. I rose to the occasion and remained there 'til I left S.F. two years later. I really loved that bar and its clientele. They were musically open to the offbeat (but tasty) musical fare that I offered. I am so glad that was my last stop.

In the thirty plus years since I have "Played Out," I have maintained a mixing console at home. And, from time to time, I will make a CD mix for a friend. It always feels good to be behind the "Wheels of Steel" again... for that steamy feeling!

Thank you to Will Seagers for use of his photos.

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.