BijouBlog

By Josh Eliot

 

The year was 1991. Catalina Video’s GM, Chris Mann, had left the company and started running things over at Video Team. As soon as Chris was OUT, The new GM, Mike, was IN. He was handpicked for the position by David Weiss, William Higgins' right hand man. Weiss and Higgins had an investment business called Drake’s Bookstore on Melrose Avenue in Hollywood. Mike had proven himself to be a great manager when they put him in charge of the high end bookstore and he kept the business in the black when tough times called for radical changes. The first was when MOM (the “Merchants on Melrose”), a group representing about 3000 residents, complained to city officials. All the peep show booths needed to be removed because the city investigators found Drake's and another shop named Taboo in violation of the zoning code intended to keep adult entertainment stores away from schools and residential areas. The battles lasted many years, before and after Mike came to manage Catalina Video’s operations. The city also demanded that they reduce the percentage of sex-related adult products in each store, replacing content with products unrelated to sexuality. Drake's eventually closed.

I’m sure it was a real pain in the ass for him dealing with this stuff over and over again. Catalina must have felt like an escape to him. We were a pretty well-oiled machine when he came aboard. Scott Masters was producer, I managed the video crew and John Travis was one of the top rated directors of the time, bringing success and big bucks in sales from movies like Powertool and Undercover. Chi Chi LaRue and his best friend, Kevin, worked in sales and promotion. TJ worked in the art department and designed all the boxes and one sheets. Costello Presley was composing and providing all the music for the movies, and Chet Thomas was the full time editor. As soon as Mike came into power, he started shopping for a new location in Reseda. Our palatial North Hollywood headquarters was too big and expensive to suit Mike’s taste and he had one thing in mind: stop the bleeding of money. In the early 90s, the sales started to decline on new releases as the market was suddenly overblown with competition. We were all kinds of shocked when we saw the size of the new place. The warehouse was a decent size, and Mike’s office could have easily been split into three, but the rest was divided into small offices just big enough for a desk and a path to walk around it. Chet had a nice space for editing, though it was also supposed to be where Costello stayed, but shortly after moving to the new location Costello Presley left the company.

 

Vintage Catalina promotional ad designed by TJ  

Josh Eliot and TJ

 

From the very start, we were shown that Mike and Chris Mann were very different in their management style. There was tension between Scott Masters and Mike regarding how things were handled in the production department. The good ole days of blowing money on non-essential things was definitely gone for good. It wasn’t so drastic that our company cars were taken away or anything like that, but we would be tightening our belts on everything that had to do with production expenses. Things started to boil over when Scott Masters and John Travis were told that royalties were a thing of the past and the company would no longer compensate them monthly on their previous movies' sales. They settled on a flat fee. All future movies would be on a flat fee basis as well.

My contract with Catalina never included royalties from the get go, so there weren’t any financial changes for me. The whole thing between Masters, Travis and Mike came to a head behind closed doors and, like a flick of the switch, Masters and Travis were OUT. Masters called to tell me they were parting ways, but assured me that they would be starting their own production company (later to be called Studio 2000). He wanted me to leave Catalina with them and join them on their venture, but could offer no financial detail on how and when I would be compensated. It was in limbo. Deep down, I really did not want to leave Catalina, because I had a great rapport with Mike and all the other associates. Luckily for me, before Masters could come back with a concrete offer, Mike pulled me aside at my 30th birthday party at the Gold Coast Bar in West Hollywood and offered me the job of Catalina’s producer, which I instantly accepted. The whirlwind began, and for the next 15 years we pumped out two to three movies a month until our very last production: Hot Buttered Cop Porn in 2006. Sometime over the next number of years, once David Weiss passed away in Amsterdam, Mike quietly purchased the company from William Higgins.

 

Hot Buttered Cop Porn original and re-release box covers

 

After wrapping Cop Porn, we spent the next three years remastering and re-releasing all of our VHS movies onto DVD. It was kind of a relief to have the pressure of producing lifted from my shoulders and I could focus strictly on video editing, something I thoroughly enjoy. Going back to my early teens when I would sit on the living room floor with my 8mm editing unit, complete with splicing tapes, editing my home movies like Avalanche, Bionic Boy vs Big Foot, Crash, Earth Quake, and The Last Voyage. You can see trailers of those movies on my YouTube channel if you like disaster movies or if you just want to torture yourself! Here’s the link to: Josh Eliot, What A Disaster.

 

 

OUT of the blue one day in 2009, Mike came to visit me in Palm Desert, where I had moved to while continuing to edit and remaster for the company. I was shocked and surprised to hear that he was selling the business known as Catalina Video to Channel 1 Releasing. C1R had several partners including Chi Chi LaRue, so it seemed like it was a great choice for the library to go to them. He explained that part of the negotiation of the sale included keeping me and a couple Catalina employees on payroll for two years from the sale date. Though I was asked to produce new content for them, the thought of producing again was a real turn off to me, so I ultimately decided to only work as an editor for them, which they agreed to.

Two years to the very date of the company’s purchase of Catalina Video, I got my walking papers, and just like that, I was OUT.

 

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

By Josh Eliot

As I grow older, I get more nostalgic about experiences from my past. It’s natural to feel this way when we see things that bring back great memories and helped form who we are. Sometimes it’s seeing a movie. When I was 15 years old, in 1977, I talked my parents into taking me to see Diane Keaton in Looking For Mr. Goodbar. A decision I’m sure my parents regretted once the subject of the movie became crystal clear. I’m sure they thought that since Tuesday Weld was also in the movie, it would be pretty tame. Not! The film started with a haunting song montage including “Don’t Ask to Stay Until Tomorrow” by Marlena Shaw and it really set the tone. The movie was a tough and gritty expose on the bar fly, one night stand dating scene in New York. I’m sure mostly anyone who is reading this blog has seen this movie at some point in their life and came away from it moved or shaken. For decades, I and hundreds of others, tried to access this movie on DVD. It was originally released on VHS and LaserDisc, but evidently by the time negotiations came around for a DVD release it was dead in the water. Various chat rooms over the last decades point to the legal issues and costly fees involving the music rights. It seems to have simply vanished. It went “out of print.”

When I saw this movie at 15, I was thrilled to see the male hustler character played perfectly by Richard Gere. The moment he danced around in his jockstrap while holding a glow in the dark knife both tantalized and terrified me. I think this might have been the first “male nudity” I ever saw in a film, unfortunately for my mother sitting right next to me. The movie’s soundtrack was filled with great tunes like “Don’t Leave Me This Way” by Thelma Houston, “Prelude To Love,” “Try Me, I Know We Can Make It” and “Could It Be Magic” by Donna Summer and “Love Hangover” by Diana Ross. The music worked so brilliantly with the raw, realistic story, making the whole experience feel 100% real. Diane Keaton, famously known to be shy about her body and always dressing in long sleeves and a buttoned collar, had several nude scenes in the movie. She won the Academy Award the very same year for Annie Hall and you can bet your ass this role in Goodbar helped seal that win. What a film, but yeah, unfortunately I could not watch it and relive all those great memories and feelings because it was simply out of print.

The feeling of never seeing a movie again that you loved watching or loved working on must have been how the cast and crew felt back in the early days of porn. Before VHS, DVD and Blu-ray, the movies would show in an adult cinema then pretty much disappear. Maybe they would come back again to play as a second feature for a new release. But with the explosion of VHS on the X-rated market, suddenly all the new adult productions had a life beyond the new release stage. They would be widely available for purchase and viewings forever. That was exactly what we assumed when we were making the gay and bi porn movies back in the 1980s. There are a lot of collectors who have vast libraries both VHS and DVD. I have those collector tendencies too. I just added a new “instant favorite” autographed photo of Will Seagers to my collection. He signed a black-and-white shot from LA Tool & Die. I gave it a place of honor on my office wall just under the signed photo of Bette Davis.

I like to post trailers, clips and teasers from my library of movies for Catalina Video on YouTube and Instagram. It’s like a virtual collection, and I like the idea of letting them have some sort of permanent place in history on those channels. It seems that a new generation of worldwide gay and straight viewers really responds positively and has an appreciation for nostalgic porn clips. I thought it might be cool to post a newly cut trailer of the first movie I ever made, called Runaways, back in 1989. I used to have the VHS, which showed a young, sad-eyed twink looking through a dusty, cracked nine pane window on the box cover. Then on the DVD cover, they swapped the twink for a much hotter shot of Jake Corbin. Somewhere along the way, I loaned out that DVD and never got it back so I started searching for it online. I found the movie available on several websites with a fabulous new cover but, much to my dismay, the DVD version said “out of print” - leaving only the digital version available for download or single scene viewing. I thought, this must be a one-off. Maybe the owners of the Catalina Library sold out and will re-release it down the line? I purchased the download, cut my trailer and posted it on my Instagram and YouTube. Then it happened again with another title I was looking for and I started wondering what was going on. Why aren’t these titles available? Suddenly, I received a mailing for a major sale on most if not all of the William Higgins classics like Pizza Boy, Hot Rods, The Young and the Hung, Preppy Summer to name a few, with the title of the sale saying: “Get Them Now Before They Are OUT OF PRINT Forever.” There were also Dirk Yates and Catalina Video sections as well.

A little piece of my heart broke at that moment. What we always thought would be around and available on some sort of tape or disc or “newly invented format” was not to be. It became very clear to me that there would be no future restoration of these movies, there would be no re-release of these movies, there would be no “tangible,” hold-it-in-your-hand version of these movies any longer. I would have been content leaving this earth thinking that some “physical form” - complete with original movie artwork of the Catalina Library featuring John Travis, Scott Masters, Chet Thomas, Chi Chi LaRue, myself and others - would always be available. But evidently that is not to be. I get the digital thing, but it doesn’t mean I have to embrace it. I already had huge respect for the way BijouWorld treasures their films, directors and customers. The restoration costs they absorb to make their library of films the best they can be for future generations to enjoy and collect in a physical and digital form speaks volumes about their integrity. Even though the Catalina library of movies we made will not get the same “white glove” polished treatment Bijou offers to its library, I am more than content to know that the movies I looked up to and shaped me as an adult video director are being preserved.

I feel the need to have a “Happy Ending.” Everyone loves a happy ending don’t they? On October 23, 2020, the DVD version of Looking For Mr. Goodbar was finally released through LA Entertainment, an Australia-based company. Something nobody saw coming, and which a lot of collectors are anxious to own.

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

At the same time I started shooting Valley of the Bi-Dolls, the general manager of Catalina Video had a light bulb go off in his head. Let’s just say that light bulb was more of a fluorescent, as opposed to a tungsten lamp that we used for filming to give us fabulous lighting. The fluorescent may have been a practical option when GE developed it from the discoveries of Jacques Risler in 1934, but the execution never really materialized as top notch. I always feel like I look ten years older and twenty years more exhausted when standing in a room lit by fluorescents. The idea from my general manager ended up being just as disappointing.

When I was casting for Valley of the Bi Dolls in 1993, thanks to Chi Chi LaRue, I was able to connect with the main agent representing the very top straight adult film starlets of the time. Though it was exciting to think about working with top-notch girls for Valley, I was turned down time after time by most of them. As I mentioned in the past, there was a stigma involved when it came to bisexual movies. Even though by this point things were slightly turning around, the straight industry was slow to get on board the “acceptance wagon.”

I had already cast Sharon Kane in the lead, who in turned recommended Gloria Leonard for the non-sexual “Helen Lawson” character and luckily, through an agent, Leanna Foxxx was on board. In addition, which was shocking to hear at the time, Peter North (Matt Ramsey) also agreed to do the straight scene with Leanna Foxxx. It really was a coup for me to have all these big names, which was unheard of at the time in a bisexual movie. I was pouring everything I had mentally into this movie and I wanted the cast to be all A-List! So I kept trying, but was turned down by Diedre Holland, Melanie Moore, Debi Diamond and Teri Divers. When I shared some of the names that turned me down with Catalina’s manager, that’s when the light bulb went off in his head.

A-List stars of the 1990s

 

Catalina had long wanted to tap into the girl-girl market; not the straight girl-girl audience, but the lesbian audience. The idea of having all A-List girls in our movie, in his mind, would give us an edge, and he proposed that it would be directed by a lesbian director for a lesbian audience. The top starlets had no problem whatsoever shooting an all-girl movie, so getting them to sign on the dotted line was easy. Of course, there was the small technicality of not having a lesbian director on staff to coincide with our manager’s plans to publicize the movie in the gay press as lesbian-made. I told him I would start the search for a lesbian director to join our team, but he wanted that gal to be me (not so forward thinking after all, was he?). We bantered back and forth but he was adamant, so I to accepted the assignment. Catalina’s instant new director “Tori Sterling” was born. A pseudonym I came up with by combining Tori Spelling and Matt Sterling, and the movie would be called The Women.

 

The Women original one-sheet

 

I came up with the title based on the Joan Crawford / Norma Shearer / Rosalind Russell / Paulette Goddard / Joan Fontaine 1939 film from director George Cukor. Get the connection? The actresses in the 1939 film (fabulous movie, I might add) were all A-List or up-and-coming A-Listers of the time. The Women would be a classy, glossy, high end production... albeit with its slashed budget of only $10,000, because he knew we could shoot multiple sex scenes in fewer days as there were no hard-ons or cum shots needed. We shot in two days. The girls were fabulous, creative, inventive, and great with their lines, which was really quite a delight! They taught me some really good positions and actions that I could apply to all-male movies, especially with their pussy eating techniques, which I could apply to future boy-boy rim scenes. It was exciting for me to be around and work with the “it” girls of the time and I never really felt intimidated by their presence, which was a nice surprise. All in all, the movie looked beautiful, top-notch and well shot. The only problem? I’m not a lesbian director!

 

Ad for The Women in Nightlife Magazine, 1994

 

We ran several promotions for the movie in the press, including the one shown here in Nightlife Magazine. Really pressing home the “made in the USA” vibe of “lesbian-made.” You can walk like a duck, fuck like a fuck, suck like a duck, but you’ll never taste as delicious as Peking Duck if you aren’t a duck inside and out. There’s no way, as a 31 year old gay man at the time, that I could have channeled properly the thought process or life experiences of a gay woman. It was really stupid to even try and this is where we blew our shot, because we weren’t honest with ourselves or our audience. I’m sure the movie made some money because, let’s face it, it’s no big challenge to make money with a $10,000 investment! But I dare anyone to find this movie in print anywhere today. I don’t even have a copy anymore - I loaned out my VHS to some girlfriends and never got it back. Well, at least it might have worked for that gay couple! I should have really tried harder to convince our manager to go big or go home with his idea of a lesbian director, really make this movie in the right way. Who knows, it might have pulled in that market that no one was catering to, if it had only taken that audience into consideration.

 

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel
DEEP INSIDE THE CASTRO: The Castro Theatre
DEEP INSIDE THE CASTRO: The Midnight Sun
RSVP: 2 Weeks Working on a Gay Cruise Ship
VOYAGER of the Damned

In 2000, Catalina Video was invited to shoot a movie on board the Pillage & Plunder Gay Cruise, departing from Tampa. As with the maiden voyage of the Titanic, the Pillage & Plunder's initial venture at sea was just as much a disaster for the Catalina Crew. Don’t get me wrong, the cruise itself was a smashing success for the passengers and organizers of the event, so much so that it was repeated for many years to come. My experience however, through no fault of the Pillage organizers, was one that I tried hard to “douche” from my memory. I’ve never been so stressed out and distraught while on a “vacation” of sorts. The flight from Los Angeles was uneventful and we had a nice overnight stay at a Sheraton in Tampa. The next afternoon we made our way to the port.

Arriving on board the Regal Empress was like: “Are you kidding me? Is this girl even seaworthy?” I referred to her as a “rusty barge,” and that was a compliment. The Regal Empress’ maiden voyage was on October 15th, 1953 and she was put out of service March 9th, 2009. For my sake, couldn’t she have been put to rest 9 or 10 years earlier? The ship ended up leaving port six hours late, which I could deal with, but for some reason unbeknownst to me (until we were on the ship and ready to shoot some dialogue) we were told that we could not shoot anything until we were in international waters. A majority of the storyline setup was to take place on deck as the ship was leaving port, with the background of the passengers on deck celebrating. Because the ship left port around 10pm, we did not get to shoot our footage, so a whole chunk of the storyline which I set up in Vermont, Los Angeles and the Tampa pier went bye-bye. The schedule was so tight on this cruise and this, coupled with the fact of only being able to shoot when we were told we were in international waters, made it impossible to reschedule these crucial scenes. I thought fuck it, we’ll fix it in post-production as we so often did. I’ll make some montages or something. Always troubleshooting on my toes, I pulled out our third camera, the L-1 that looks just like a home movie camera with less than desirable quality, and ran around the ship shooting generic shots of the passengers while I pretended to be a tourist shooting home movies. I needed to have something!

Now like I said, I douched a lot of this out of my brain, but I do remember seeing porn star Enrico Vega on one of the decks running around in barely anything, flashing his dick to the passengers. That footage of us stumbling upon him is in the finished movie. I honestly am not sure if we hired him “on the spot” to be in the group scene for the movie or if we had already booked him. I really think we added him into the cast after meeting him, turning our upcoming five-way into a six-way. This all doesn’t sound too bad, right? Guys running around flashing their hard cocks to anyone who wants to see them, unlimited drinks, sailing the coast. Well, things went cock-eyed the morning of our big group scene on the main deck.

Regal Empress, cast in action, Josh with Steve Rambo

 

Steve Rambo, Tuck Johnson and Caesar, three of the six models in the big six-way, came to me while Ray Harley, Mike Radcliffe and Enrico Vega were in make-up or having their stills done. They dropped the bomb on me that there were too many passengers piled up along the railings to watch the filming and they didn’t want to shoot their scenes in public. I was a bit annoyed because they knew from the moment I cast them that this was the deal. But from a humane perspective, I personally wouldn’t want to lay it all out there in front of a crowd either, so I found a hallway with emergency doors that we could close to give them a spot out of the public eye. They were grateful and I was fine with it, except the beautiful background of a cruise ship on the open seas and the majestic scope was now a small cramped hallway that could have been built on a soundstage. In addition, I couldn’t shoot the six guys together in that hallway so I split it into two groups of three. This was less than ideal… bye-bye six-way, hello two three-ways - twice the work! The other three models were all exhibitionists so they thrived on the fact that they were being watched. Oh happy day until we heard the sudden roar of a horn and the ship’s smokestack started blowing out black engine exhaust! As soon as that horn blew, so did one of my two cameras and its videotape deck. There was a surge from the ship outlet that destroyed the camera and deck! Luckily, camera two wasn’t plugged in yet and was still working. This was a disaster; we’d been shooting with two cameras on every shoot since 1987! You can capture twice the shots in half the time, plus two angles on the cum shots, which was what we were known for at the time. Well, we were down to one camera and I was too afraid to plug it into the wall, so we used battery power. Because we were on battery, we could not use the TV monitor to check lighting, exposure, framing and focus, so I was forced to do the camerawork myself because how else would I see how it was framed? I shot and hoped for the best.

 

Ceasar in Voyager

 

I shot the first group of guys in front of the passengers , then re-set up everything and shot the guys in the hallway. The crowd wanted to see Caesar so badly they kept pushing open the emergency doors while I was filming, ruining my shots and annoying the boys. It was like a slow painful death that day, and when we wrapped all I wanted to do was throw back a few shots at the bar with the crew. But that wasn’t in the cards. In 2000, it was common for models (at their own choice and discretion) to use Viagra or a penile injectable to keep an erection. Well, with all the stress of working in front of a hungry crowd, one model gave himself a little too much of the injectable. His erection would not go down, so we took him to emergency on the ship. The erection lasted for hours and the doctor on board was concerned it could cause long term damage to his functionality. It was horrible. I felt so bad for him. I kept going in and out of the medical suite to check on him, until finally around 11pm the erection subsided.

The next day, we laid anchor in Key West, made our way to the Oasis Guest House to shoot our final scene (with one fucking camera), then spent the night at a go-go bar that DJ Tommy Rocker (Catalina promotions associate) was spinning records at. We had a ball, then went back to the rusty barge, slept and were first in line to get off that Muther-Fucking Ship in Tampa. Never to return.

 

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel
DEEP INSIDE THE CASTRO: The Castro Theatre
DEEP INSIDE THE CASTRO: The Midnight Sun
RSVP: 2 Weeks Working on a Gay Cruise Ship

 

When I saw on the Bijou website that they are offering Nova Studios note cards (Set 1 and Set 2), I thought to myself, what a great collector’s item! I remember my older brother’s collection from 1966 of the Lost in Space “Topps” trading cards, especially the ones featuring my first crush at age 5, Don West. Card sets came in various sizes, small enough to include a flat piece of bubble gum and as large as Lobby Cards showcased in theaters. What an incredible taste of the 60’s and 70’s, and it’s no surprise to me that Nova Video’s founder Robert Walters (known to me as Scott Masters) included such items in his mail order business.

Walters started his business in 1967, producing male photo sets for bookstores, and then partnered with Reuben Sturman to shoot and print magazines. In 1970, magazines segued into loops (8mm short films designed for peep shows) and by 1976, Walters had directed more than 100 of them. The same year, he founded Nova Studios and shot their first production, Tub Tricks. The silent films were now 20 minutes in length and sold through direct mail as well as at adult bookstores.

Nova’s offices were right across the street from Pink's Hot Dogs, a Los Angeles landmark, where on any given day you can see A-List stars in line or in their limos waiting for Pinks’s Famous Chili Cheese Dogs. Several blocks away was another wiener stand called Oki-Dog, which was not as famous. Instead of Hollywood elite as their customers, the place was always crawling with street hustlers, making it a great location for Walters to pick up lunch and discover new talent for photographing.

The Robert Walters Nova era was prior to my meeting him in 1987, but my friend Chet Thomas worked for Walters at Nova from 1984 to 1986, when Nova stopped production and they both signed with Catalina Video. Once I moved to Los Angeles, Chet and I were attached at the hip and he would tell me stories about his times working for Robert Walters. William Higgins hired Walters as head of production, and he shot his first movie for Catalina called The Bigger They Come. Chet Thomas became the company editor. Walters, now known to everyone as Scott Masters, hired me in 1987 in San Francisco and then brought me to L.A. in 1989. He set me up in a fabulous condo on Sweetzer Street just a block from The Spike, a gay bar that Chet and I would hang out at.

Being new to Los Angeles, Scott Masters had me shadow him everywhere. Any day that we weren’t shooting sex, he had a list a mile long of “things” for me to do. At times I felt like an indentured servant, frequently getting him his favorite lunch (curry chicken sandwich from a Sunset Blvd deli) or organizing and inventorying his garage, which was filled floor to ceiling with wardrobe from his Nova and Catalina movies. Masters was a “costume queen” producer, always spending money from our budgets on them to satisfy his own fetish. Obsessed would be an appropriate word. When he wasn’t focusing on the latest Members Only jacket, he trained me on producing, budgeting, directing photo layouts, scouting locations, model scouting, and grooming. One day, we headed to San Diego to meet a potential new “exclusive” model, but stopped on the way to see a penthouse in Hollywood for a possible shooting location. The penthouse unit had the highest ceilings ever with a massive balcony overlooking the living room. It was beautifully furnished, very high end, until we got to one room in particular. Inside that room was a wall to wall wrestling mat, making it look like a sports facility.

The owner led us to an attached room where a couple of guys looking very “Street-Wise” were throwing back some beers. The owner of the penthouse was David Hurles, one of the first reality porn moguls famous for the Old Reliable video line. David would pick up ex-cons, street hustlers, straight dudes looking for bucks and pay them pretty well to smoke cigars, wrestle, flex their muscles, flip off the camera and jack off. His collection feels very authentic… because it is! The guys are exactly what they portray on the screen, hard edged and a little frightening in a very HOT way! It felt a bit tense being around them, for me. David invited us to stay to watch him film, which I thought would have been amazing, but Scott declined, as we were on our way to San Diego.

Once in San Diego’s Seaport Village, we waited at a table for the potential new model to meet us. Adam Grant came walking up with a huge smile, great personality, and very excited at the prospect of being an exclusive model for Catalina. We talked, then went back to his apartment where Scott Masters got some hard shots of him (fattest dick ever) while I waited in the other room with his female roommate - awkward! He was cast to star in Head of the Class 2, which we ended up shooting in Palm Springs instead of David Hurles’ penthouse. When grooming the new star, Scott Masters went all out, taking Adam Grant to stylist of the stars José Eber's salon. Adam looked great after the makeover, but introducing him to Eber kind of backfired. Once Head of the Class 2 finished shooting, Adam Grant and Eber started a decades long relationship and Grant was no longer interested in becoming a Catalina Exclusive Model or shooting any more movies.

Scott Masters produced all of my and John Travis’ features from 1987 to 1992. Catalina ownership changed hands and Masters and Travis could not come to terms with a new contract and left the company. It was a huge loss for Catalina Video, and the same year they both started Studio 2000. I was offered the role of producer with Catalina, which I worked at until 2007 when the company was sold yet again. I’ll write much more about Scott and John, as there are so many adventures that need to be told. In 2020, Scott Masters passed away at the age of 86 in Bloomington, Illinois. He was one of the very first in our field, paving the way for adult photographers and filmmakers to come. His star shines bright in the skies like a supernova.

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002.