BijouBlog

By Will Seagers

The decision to leave San Francisco and return home to the East Coast in September of 1991 came from great fear and sadness. My "City by the Bay" had been home to me since 1976. But, life was closing in on me and I needed to reinvent myself (i.e save my life!).

In September of 1989, my partner Tom passed from complications of AIDS. We had been together for almost all of my time in SF. I watched the grim reaper take Tom from me over a torturous five year period. During this time, I coached myself on how I was going to make it through this and make a new life for myself after he passed. Although I remained strong for him and by his side, I crumbled like a sandcastle hit by a wave the day he passed.

To put it mildly, escapism took over. I used almost everything I could to stay high and away from reality. "Sex, Drugs and Rock 'n Roll" isn't just a saying - it became a lifestyle! I couldn't come home to the little apartment that we had for thirteen years anymore. It haunted me... too many memories.

 

I went through several apartment changes in SF... none of which worked. I needed to be by myself... to collect myself.

The last place I stayed was a room rental. The house owner was a casual friend and a coke dealer. Although he was very kind and understood my dilemma, I wound up pushing his product towards the end. That's when I knew I had to leave.

I contacted my Aunt in New Jersey... a person who had always been an anchor in my life. I asked if I could stay with her 'til I got on my feet. I could sense an anxiety on her part. But, she relented and I drove cross country. I left on Labor Day weekend. I'll never forget my drive down Market St. as I silently said my goodbyes to the city that I had loved so dearly. So, onto the freeway entrance and onto my four day cross country excursion.

I remained in NJ for three years, where I entered the musical instrument business and sold and taught organ and piano. I have always loved music. And, when times were good, I always had a theater organ in my home.

Bored to death in NJ, I sold most of my belongings and started a new adventure in South Beach, Florida. It was quintessentially even more of a gay Mecca than SF. (The year was 1995.) Things have changed substantially. I had more sex than ever... even episodes right on the beach! Yes! Stuff like that really happened. But, that too became hollow and unreal after a while.

NYC beckoned. Along with it came some serendipity. I returned on the first weekend of April. I stayed with my brother in Brooklyn while apartment hunting. The serendipitous part - I met my current spouse the very first weekend I went to Manhattan on the dancefloor of the "Roxie" dance club. It was April 4th, 1995. That was the day that the Agony turned back to Ecstasy!

Thank you to Will Seagers for use of the photos.

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

By Josh Eliot

The first time I met Steve Rambo was in 1992, when our general manager Mike sent him over to the set of Nutt Crackers to fill in for a model who never showed up to work. Steve knew Mike from Drake's Bookstore, which Mike also managed. I think he worked there briefly as a cashier, but I’m not entirely sure. He showed up to the set, a complete porn virgin, with no experience in front of the camera at all. He was personable, friendly and cock-hungry as hell. What started off as a bummer of a day due to the no-show ended up turning for the better once Rambo’s hungry hole(s) started doing their thing. Little did any of us realize that on that day Catalina’s new exclusive was born, and he would end up shooting 67 movies for our company. He won Best Actor at the Grabby Awards in 1999 for his amazing performance in CatalinaVille. The last time I worked with Steve Rambo was around 2006, when his contract ended and he retired from the business.

The first time I saw Will Seagers in a movie was when my roommate Brian brought home the Joe Gage classic L.A. Tool & Die on VHS from a video rental store in the Castro. I think it might have been a double bill that night as I believe we also watched, re-watched, re-wound and watched again The Biggest One I Ever Saw starring Dave Connors, Lee Ryder and Rick Donovan. As I’m sure most of you are aware, Will Seagers had an amazing career, with a couple of his earliest films being 1978's Dune Buddies (Hand in Hand) and Champs (Falcon). 1979 was a very good year for Will with headlining roles in both Fire Island Fever (also Hand in Hand) and L.A .Tool & Die, two instant gay classics. In 1980, he was in Steve Scott's Wanted (Mustang) with Al Parker. I was invited to watch the filming of the jailhouse scene, at age 18, but my nerves got the best of me and I didn’t accept the invitation from producer Frank Ross, who was my boss at the time when I sold tickets at San Francisco's Screening Room Theatre. You can read all about that and the great Frank Ross in my previous blog, “Frank Ross: The Boss.” Will brought his hotness to the screen in many more movies until he retired in 1994, according to IAFD. Will, If I’m wrong about any of this forgive me!! It wasn’t until some point in 2022, when Steven and Jules at Bijou asked me to be a contributor to their blog page, that I was fortunate enough to have an opportunity to meet Will Seagers face to face.

Being out of the industry since 2009, I kind of left “all of it behind” and focused on re-imagining my future. I worked as a manager at an incredible spa for the JW Marriott and the Westin Mission Hills in the Palm Springs area and was very happy. It was tough at first, as I had worked in the gay adult industry for 22 years and didn’t really know anything else. But slowly I adjusted, not missing the stress of production one bit! But for me it was always the creative part of developing and making movies that gave me the most joy. Being so far removed from it all, you can imagine how delighted I was when in 2023, within three weeks of each other, I sat down with both Steve Rambo and Will Seagers for breakfast, separately.

After his contract was up, Steve Rambo moved back to Rochester, NY where he was born November 25, 1956. I hadn’t heard a peep from him or about him until Covid-19 when I discovered The Catalina Collection channel on YouTube. It seemed that the movies CatalinaVille and Boy Band had gone viral, with thousands of straight and gay fans around the world watching and commenting on the camp dialogue in the PG versions posted on the channel. There were also dozens of memes created from a Boy Band scene between Rambo and Brad McGuire, one even created with AI showing them singing in Russian. Around the same time, I discovered Instagram, during those long days of staying home due to the virus. I discovered @Jeffreymixed, whose Instagram was featuring Steve Rambo Saturdays, with clips from his movies. Somehow, @Jeffreymixed was the go-between with Rambo and myself and arranged a breakfast at Palm Springs Elmer’s Restaurant for a reunion a few weeks ago, while Rambo was in town on vacation. Seeing Rambo again after 17 years was incredible, it was like we were never apart. Rambo has this intoxicating laugh that hits you like a freight train and trust me, the heads were turning at Elmer’s every few seconds. I think it's gotten much louder now that we are older! We reminisced and had such a great time; after all those years working on the set together, we really became family.

I started communicating with Will Seagers through Jules at Bijou when they got together over the holidays. After that, Will and I worked together on a few joint ventures for Bijou Blogs like our Deep Inside the Castro series and Diving Into SOMA/Folsom series. When my partner Tony and I planned a trip to Santa Fe to see our friends and go to the Pride event there, I contacted Will to see about meeting up for breakfast when we passed through his city. I was thrilled when he agreed, and we met up at a little restaurant joint named Weck’s. I recognized him immediately as he was walking through the parking lot; I have to say, he is very statuesque in height and still features his leading man good looks. We had a great time getting to know each other, sharing stories and learning about each other's interests. I was thrilled to see his blog with all of his plants, which I wish we had time to see in person, as well as his bird collection. Breakfast was yummy, of course, and it was a little surreal being surrounded by so many families who hadn’t a clue about our past histories or what we were discussing. There was definitely an alignment of the stars this summer for me to be able to catch up with both Steve Rambo and Will Seagers in the same month. I’m happy to say they both look great and are in a good and happy place!

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002.

By Will Seagers

After a tasty meal and a free trip to the Twilight Zone courtesy of Hamburger Mary's, It's time to strut across Folsom Street (diagonally) to the sister establishment of equal fame - The Stud - for music, dancing and (more) cocktails!

When TNT Enterprises opened up Hamburger Mary's and The Stud, it was a joint effort by the two original owners – (T)rixie N (T)oulouse. By the end of the 70s, Trixie had left San Francisco to live in Hawaii and open three more restaurants - Honolulu, Maui and Portland. When he left S.F., Toulouse took over H.M and Trixie's ex, Jimmy, ran The Stud.

I remember my first time in The Stud. It was packed with all sorts of men and women - colorful to say the least. There was quite a din coming from the roar of the crowd and the DJ booth - one of the first in the city. There was quite a mix in the sexuality, too. Gay and straight mixed nicely together without issue. If who you were hitting on was not receptive, it could be because they were either not turned on to you or they were straight! LOL. More times than not, people's sexuality was so pliable you might be going home with someone from "the middle!" It was the 70s and there was still the leftover free love from "The Summer of Love" of the Haight/Ashbury era of 1969!

Anyway, walking into the bar you would notice a distinct similarity in decor to Hamburger Mary's. Very rustic cedar shake walls and lots of great Deco lighting fixtures. The island bar was the prominent feature for sure. It was a huge narrow rectangle that spanned almost the entire middle of the room. The bartending staff was equal to that of Hamburger Mary's in terms of its eclectic mix. Some bartenders were very hot and others made up for that with their very individual personas. To the right and rear of the large bar was the dance floor and DJ booth. Great music was to be heard from many genres. Disco was just beginning to bud and it was featured there frequently at the end of the 70s by DJs like Chrysler Sheldon, George Ferren and John Rendazzo, just to name a few. Later Larry Larue would play host to new wave and punk music as the 80 were ushered in.

I was quite pleased to be invited to be The Stud's sound tech by Jimmy, the manager. I guess I was given good press by the folks over at Hamburger Mary's across the street! I used to frequent the bar to hear the sound system "in action." John, one of the DJs that I mentioned, liked having me in the booth for visits. I watched him spin and took notes. I told him that I was making tapes for clients around town. One night he asked me if I wanted to play. I was a bit timid at first... but, took him up on his offer. My brief debut that night and subsequent nights went well. This was the kick in the pants that I needed to pursue playing in public.

I had never known that The Stud's building was leased. Midway into the 80s the property owner, Alexis, came back to town and wanted the building back. The Stud was forced to move to its second location on Harrison Street were it remained until its closing just two years ago. Meanwhile, the original location remained a bar and was renamed The Holy Cow. I was their sound tech for a few months, then I moved on. One of the most distinguishing features of the newly renamed place was the life-sized fiberglass cow that was hung above the entrance!

The relocating of The Stud was really a good move. They managed to retain a lot of the feel of the original place - decor wise and people wise. And, it seemed to grow in popularity and fame. In its last ten years, it hosted regular periodic parties such as "Go Bang" with its creators Sergio Fedaz and Steven Fabus playing the best music out there! They crafted a very "clubby” feel that was reminiscent of many New York neighborhood dance bars. Sergio and Steve not only played but had top name guest DJs regularly. My last visit to San Francisco was in 2019 where I attended "A Tribute to the Troc." This was a party dedicated to the famous San Francisco disco Trocadero Transfer, also located in the South of Market region. Magical music from that era was skillfully played by Jerry Bonham that night. Familiar faces were in the crowd to celebrate and reminisce.

It is hard to believe that there is no more Stud! COVID and the crazy San Francisco rent prices brought the bar to its close. It was truly the end of an era! But, I am willing to bet there will be one more clever redo... after all, Third Time is the Charm!

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

The Folsom Street South of Market neighborhood in San Francisco was the gritty contrast to the famed Castro District, especially in the 1970’s and 1980’s. When the Castro had its annual Street Fair, the crowd was eclectic, including men and women of all ages, shapes and sizes. Dancing, and sometimes flashing, drag queens, street performers, snake charmers, Sisters of Perpetual Indulgence and country & western groups who would suddenly break into a square dance in the middle of the street, forcing the crowd to separate. There were Dunk-A-Hunk booths, face and body painting, numerous food tents and the Gay Men’s Chorus staking claim to the plaza in front of Hibernia Bank to belt out some show tunes.

Castro Street Fair, 1980s

 

You would see large groups of partygoers hanging out the windows of their flats and overcrowding the fire escapes and overhangs on the apartment buildings above Star Pharmacy, Valley Pride Market and Market Liquors. The bars, of course, were packed to the brim with large crowds surrounding the doors. The Main Stage was on Market Street and the corner of Castro and featured performances by artists like Sylvester, comedians like Ellen DeGeneres and Danny Williams as well as local and somewhat well-known bands. The whole event was just slightly over the top and refreshingly not overly political.

The Folsom Street Fair, by contrast, was a full-on South of Market “sexperience.” Some would call it sleazy, others would say it was the ultimate middle finger to society. It was a bit of both. If you’ve read Will Seagers' last two blogs, Diving Into SoMA/Folsom: Hamburger Mary's and Long Live the Stud!, you’ve already got a first hand account of some hot spots in the neighborhood. Spanning the blocks on Folsom from 8th to 13th streets and splintering off between Howard and Harrison streets, there was quite a large area for bad behavior to take place. To say that Folsom street really brought the grit is a major under-statement. I think the first rule of thumb we learned was don’t even think about showing up without putting on a cock ring, because you would definitely not be in the majority. You would always expect to see bare asses in chaps, tits galore, random whipping displays, hoods, ball gags, leather jockstraps, and chains, but a street fair wouldn’t go by without some shocking outfit or action that you never saw coming!

 

Folsom Street Fair

 

Whereas the Castro fairgoers would separate to let the square dancers dance, the Folsom fairgoers would crowd in and form an impenetrable circle to shield the circle jerk or blow job that spontaneously started happening in the middle of the road, keeping out anyone who was looking to stop it. I don’t know if all that happens these days but it was very commonplace in the 1980s. I remember going into one bar and seeing someone squatting on top of a cigarette machine while getting rimmed. Dore Alley sat smack dab in the middle of the street fair map and surprisingly it looked much different in the light. Dore Alley and close by Ringold Alley were notorious “last chance” cruise spots for bar patrons once they closed at 2am.

In 2014, Mike Skiff’s (videographer and director for Catalina Video under Mark Jensen) documentary Folsom Forever was released by Breaking Glass Pictures. I was so proud to see what he had accomplished after we all parted ways when Catalina Video was sold to Channel 1 Releasing in 2007. I recently viewed the movie on TUBI, the free streaming service, which documented the behind the scenes actions and adventures of the fair organizers and volunteers. The Folsom Street Fair organizers' self-proclaimed mission statement reads, in part, as follows:

“Folsom Street is committed to cultivating a safe, open and inclusive environment for kink, leather and alternative sexuality. We are dedicated to sexual liberation and the right to pleasure as a crucial part of the whole liberation movement. Folsom Street is an explicitly anti-racist organization and we are committed to decolonizing our practices.”

 

Folsom Forever poster and director, Mike Skiff

 

No Folsom Street Fair would be complete without the appearance and contributions of Mr. Markus. Marcus Hernandez, a longtime leather columnist for the Bay Area Reporter, was always front and center throughout the fair and on the Main Stage. Mr. Markus, through his column and international ventures, influenced the leather/BDSM subculture, its ethics, traditions and fundraising efforts. His smart and sarcastic column shone a light on the culture that had long been demonized and suppressed by mainstream gay and straight cultures, generating respect by showing that the leather community was among the most dedicated to their tribe. Even though he passed away in October of 2009 at the age of 77, his voice and message of pride for the LGBT and his beloved leather community reached far beyond San Francisco to like communities internationally. I remember seeing him several times at the International Mr. Leather Contest in Chicago when we shot it to release on DVD. It had been so many years since I heard his distinctive voice across the loud speaker and it brought me right back to those dirty, nasty, fabulous days that my roomies and I let our inhibitions fly at the Folsom Street Fair.

 

Mr. Markus and the Main Stage at Folsom

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel
DEEP INSIDE THE CASTRO: The Castro Theatre
DEEP INSIDE THE CASTRO: The Midnight Sun
RSVP: 2 Weeks Working on a Gay Cruise Ship
VOYAGER of the Damned
I'M NOT A LESBIAN DIRECTOR

By Will Seagers

Hi folks! Will here. Today's stroll back through memory lane will put a little bounce in your step - it's time to look back at some of the famous and infamous dance clubs in our "Dive" into Soma/Folsom history!

Although the South of Market area hosted some of the biggest and most popular discos and dance clubs like Trocadero Transfer, Dreamland and The End Up, it would not be fair to the history of San Francisco not to mention some of the clubs that started the whole phenomenon. The City, Dance Your Ass Off, Bones, and The I Beam come to mind... just to name a few. These were some fantastic dance venues in other parts of town back in the day.

Just off Folsom and down the street from Hamburger Mary's and The Stud was The Oasis. This bar with its unique swimming pool made for an exotic backdrop for the equally exotic and talented Timmy Rivers, its first DJ. Timmy was famous for his very sophisticated taste in music as well as legendary mixing skill. Still open and featuring great drag and cabaret, it has weathered several decades in SoMa!

 

Although huge in popularity, The End Up was a modestly sized venue located at 6th and Harrison that was opened in 1973. You could always count on great music from DJ talents like George Ferren (listen to his current music here), Steve Fabus and Peter Struvy - just to name a few. Although it had its own attraction for the late night/early morning crowd, it became an infamous after hours club catching the "still wired" revelers from Trocadero and Dreamland - which closed at 2 AM. The DJs took full advantage of this crowd and played amazing classics as well as breaking a lot of hot new tunes. Yours truly had the privilege (albeit sort of brief) of being one of their sound techs. Together with Tom Junnell in the late 80s, we revitalized the sound system with state of the art JBL Cabaret series speakers and some vital new electronics. It seemed that the DJs and the dancers noticed and responded with joy! This was truly one of San Francisco's one of a kind experiences.

Now on to the big time... Trocadero Transfer! Built in 1977, it was owned and created by Dick Collier of Baltimore. This club broke new ground in terms of size and sound. Graebar Sound was brought in from NYC. Peter Spar and Barry Lederer of Graebar brought to the table the kind of sound found in 12 West and Fire Island Pines' Sandpiper and John Whyte's Boatel (the home of the original Tea Dance), just to name a few. The hardwood dancefloor was vast and specially built as not to fatigue the dancers through the long nights. After a parade of talent made its way up those steps of the mirrored pyramid (the DJ booth), a young man originally from Masapequa, Long Island made his way up those steps to be one of the most famed DJs in the country: Bobby Viteritti. He was a massive success for the club and had an immense following. And, it gave rise for yet another Goliath – Dreamland.

Dreamland! Born in the late 70s (circa 1979), was the "dream" and creation of Michael Maier, formerly of Cincinnati. I had the pleasure of meeting and having a rather torrid affair with Michael during the summer of 1978. We both worked on Fire Island. He worked for The Sandpiper and I worked for the Boatel. After work we would go out dancing in our "neighborhood bar," The Sandpiper. The music was always great - with the likes of Robbie Leslie, Richie Rivera, and many of the other top name NYC DJs. A funny thing... we both liked to play tambourines to the music... even while dancing. It was not uncommon back in the late 70s to bring a percussion instrument onto the dance floor. Michael surprised me by moving to San Francisco that next fall.

As for the "birth" of Dreamland... some of it happened right in my little 10th St. San Francisco apartment as I mentioned in a prior blog. Blueprints were unfurled right on my coffee table and investors were invited to get this ball rolling. So, just months later with yet another Graebar sound system and another specially engineered vast hardwood dancefloor installed, the doors were ready to welcome the dancers and night life of San Francisco. I was among its first employees. With the talented Roy Shapiro we did the light show.

Opening night was memorable. The immense four foot diameter mirror ball was lowered to the floor in a non-spinning mode. Opening night's DJ was Vincent Carleo - of Flamingo (NYC) fame. As patrons filtered in, he started with "The Land of Make Believe" by Chuck Mangione and that enormous mirror ball started to spin and raise into the heavens. This tasteful start was followed by lots of the very urban and gutsy music that Vincent was known for. Dreamland was a hit!

 

My DJ debut took place at Dreamland. It was the Tea Dance of Easter Sunday 1980. Having played lights there and being an integral part of the "family," both Michael and Roy learned of my budding taped music career. After hearing my tapes, they decided it was time to move off the lights and onto The Wheels of Steel! It was a marvelous event attended by lots of friends and fellow DJs. I was scared to death... but rose to the occasion with tons of familiar tunes. The roar of the dance floor kept me going!

I started off by mentioning there were too many wonderful places all over San Francisco to list all of them. My co-author, Josh, and I will do our best to do highlights for you! Life is a Dance!

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted careers and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model, film performer, and DJ, just to name a few. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

George Ferren, a close friend of Will's frequently mentioned in his blogs, was a major figure in the San Francisco music scene in the '70s/'80s. His current music is available for your pleasure on Soundcloud: BY GEORGE