Diving Into SoMa/Folsom: THE FOLSOM STREET FAIR

By Josh Eliot

 

The Folsom Street South of Market neighborhood in San Francisco was the gritty contrast to the famed Castro District, especially in the 1970’s and 1980’s. When the Castro had its annual Street Fair, the crowd was eclectic, including men and women of all ages, shapes and sizes. Dancing, and sometimes flashing, drag queens, street performers, snake charmers, Sisters of Perpetual Indulgence and country & western groups who would suddenly break into a square dance in the middle of the street, forcing the crowd to separate. There were Dunk-A-Hunk booths, face and body painting, numerous food tents and the Gay Men’s Chorus staking claim to the plaza in front of Hibernia Bank to belt out some show tunes.

 

Castro Street Fair, 1980s

Castro Street Fair, 1980s

 

You would see large groups of partygoers hanging out the windows of their flats and overcrowding the fire escapes and overhangs on the apartment buildings above Star Pharmacy, Valley Pride Market and Market Liquors. The bars, of course, were packed to the brim with large crowds surrounding the doors. The Main Stage was on Market Street and the corner of Castro and featured performances by artists like Sylvester, comedians like Ellen DeGeneres and Danny Williams as well as local and somewhat well-known bands. The whole event was just slightly over the top and refreshingly not overly political.

The Folsom Street Fair, by contrast, was a full-on South of Market “sexperience.” Some would call it sleazy, others would say it was the ultimate middle finger to society. It was a bit of both. If you’ve read Will Seagers' last two blogs, Diving Into SoMA/Folsom: Hamburger Mary's and Long Live the Stud!, you’ve already got a first hand account of some hot spots in the neighborhood. Spanning the blocks on Folsom from 8th to 13th streets and splintering off between Howard and Harrison streets, there was quite a large area for bad behavior to take place. To say that Folsom street really brought the grit is a major under-statement. I think the first rule of thumb we learned was don’t even think about showing up without putting on a cock ring, because you would definitely not be in the majority. You would always expect to see bare asses in chaps, tits galore, random whipping displays, hoods, ball gags, leather jockstraps, and chains, but a street fair wouldn’t go by without some shocking outfit or action that you never saw coming!

 

Folsom Street Fair

Folsom Street Fair

 

Whereas the Castro fairgoers would separate to let the square dancers dance, the Folsom fairgoers would crowd in and form an impenetrable circle to shield the circle jerk or blow job that spontaneously started happening in the middle of the road, keeping out anyone who was looking to stop it. I don’t know if all that happens these days but it was very commonplace in the 1980s. I remember going into one bar and seeing someone squatting on top of a cigarette machine while getting rimmed. Dore Alley sat smack dab in the middle of the street fair map and surprisingly it looked much different in the light. Dore Alley and close by Ringold Alley were notorious “last chance” cruise spots for bar patrons once they closed at 2am.

In 2014, Mike Skiff’s (videographer and director for Catalina Video under Mark Jensen) documentary Folsom Forever was released by Breaking Glass Pictures. I was so proud to see what he had accomplished after we all parted ways when Catalina Video was sold to Channel 1 Releasing in 2007. I recently viewed the movie on TUBI, the free streaming service, which documented the behind the scenes actions and adventures of the fair organizers and volunteers. The Folsom Street Fair organizers' self-proclaimed mission statement reads, in part, as follows:

“Folsom Street is committed to cultivating a safe, open and inclusive environment for kink, leather and alternative sexuality. We are dedicated to sexual liberation and the right to pleasure as a crucial part of the whole liberation movement. Folsom Street is an explicitly anti-racist organization and we are committed to decolonizing our practices.”

 

Folsom Forever poster and director, Mike Skiff

Folsom Forever poster and director, Mike Skiff

 

No Folsom Street Fair would be complete without the appearance and contributions of Mr. Markus. Marcus Hernandez, a longtime leather columnist for the Bay Area Reporter, was always front and center throughout the fair and on the Main Stage. Mr. Markus, through his column and international ventures, influenced the leather/BDSM subculture, its ethics, traditions and fundraising efforts. His smart and sarcastic column shone a light on the culture that had long been demonized and suppressed by mainstream gay and straight cultures, generating respect by showing that the leather community was among the most dedicated to their tribe. Even though he passed away in October of 2009 at the age of 77, his voice and message of pride for the LGBT and his beloved leather community reached far beyond San Francisco to like communities internationally. I remember seeing him several times at the International Mr. Leather Contest in Chicago when we shot it to release on DVD. It had been so many years since I heard his distinctive voice across the loud speaker and it brought me right back to those dirty, nasty, fabulous days that my roomies and I let our inhibitions fly at the Folsom Street Fair.

 

Mr. Markus and the Main Stage at Folsom

Mr. Markus and the Main Stage at Folsom

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel
DEEP INSIDE THE CASTRO: The Castro Theatre
DEEP INSIDE THE CASTRO: The Midnight Sun
RSVP: 2 Weeks Working on a Gay Cruise Ship
VOYAGER of the Damned
I'M NOT A LESBIAN DIRECTOR

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DEEP INSIDE THE CASTRO: "Just Another Stroll Down the Castro!"

By Will Seagers

 

Hi guys, it's Matt Harper - AKA Will Seagers again! (I thought it might be fun to use my first porn name at least once in these blogs!) Today's excursion through the Castro will name several spots that I frequented and loved. I hope these names bring back pleasant memories to all! I wish I could devote time to every place on that street. But, that might be a book length blog! LOL! We will be strolling from Market and Castro to 19th and Castro... to help you set your bearings!

 

Castro Stree Theatre sign and neighborhood view

Castro Theatre sign and neighborhood view

 

First off, right near the corner of Market and Castro across from The Bank of America is Twin Peaks. A bar resplendent with a long history in the neighborhood, it is the first Gay marker welcoming you into The Castro. Although I didn't really hang out there myself, I did go in on occasion for one of their legendary Irish Coffees... a mainstay in all of San Francisco. This was another bar that used huge panoramic windows to take advantage of the colorful foot traffic vistas. Although it was a mixed and very dedicated clientele, it was primarily a more senior crowd.

 

Twin Peaks Bar

Twin Peaks Bar

 

Just a few doors down and before the marquee to the Castro Theater was Capricorn Coffee Shop. I think it was there that I first developed my love of good fresh ground "joe." My favorite part was sampling the more exotic blends and hurrying them home for my first partner and I to enjoy in our Chemex filtered coffee maker... very vogue at that time.

 

Mug from Capricorn Coffee Shop, SF

Mug from Capricorn Coffee Shop, SF

 

Since my co-author Josh Eliot did such an amazing job writing about the Castro Theater, I will be moving along down the street to one of the iconic stores of the Castro - Cliff's Variety! I don't think there was a soul in the entire city that didn't take advantage of the amazing and eclectic fare offered in that emporium. Anything from your basic hardware needs to more kinky bathroom accessories (personal hygiene products) would show up on their shelves before anyplace else in the country... I believe! Towards the end of the 80s they opened a separate linen shop right next door. Pricey as hell, but I am pleased to report that the two Collier & Campbell queen sheet sets I bought there are still in use at my home nearly 35 years later!

 

Cliff's Variety

Cliff's Variety

 

All American Boy. Just down from Cliff's Variety was a Mecca for very stylishly gay oriented guy's clothing. The styles were always very carefully chosen as this had to be one of the smallest clothing stores in town. I remember getting numerous pairs of pastel tennis socks there. You have probably seen some of these in porn flicks as a final part of disrobing before the "fun" begins. Also, I got some of my most cherished light weight and leather bomber jackets in that store... one of which is still hanging in my closet!

 

Tommy, my first partner and I both sporting All American Boy jackets!

Tommy, my first partner and I both sporting All American Boy jackets!

 

No visit to Castro Street would be compete without a stop at the restaurant Welcome Home. It is situated on the west side of Castro Street and it is one of the restaurants that is steeped with neighborhood history. The very first night I arrived in San Francisco, I had my first dinner at Welcome Home, a cozy, pleasant spot with very homestyle food. I'll never forget hearing one of my favorite songs, “Don't Leave Me This Way” by Thelma Houston as I ate that dinner.

 

Welcome Home Restauarant

Welcome Home Restauarant

 

Now, we'll cross 18th street - still on the east side of the street - to a very posh gift store, "Statements." A very handsome and wonderful man that I met on Fire Island back in the late 70s moved from NYC to open this one of a kind store. It was more of an Italo/Milan gallery than a store. I loved going in to browse... as I could hardly afford the prices! I was graced with a lovely birthday gift from that store from an adorable man and co-worker from the Badlands. It was a beautiful Italian glass vase shown in a picture below.

 

Vase from Statements

Vase from Statements

 

Right next door and still in operation is another iconic destination in the Castro - Anchor Oyster Bar. With its delicious seafood menu, you really needed to get there early if you wanted a table. If my memory serves me, I don't think that they took reservations!

 

Anchor Oyster Bar

Anchor Oyster Bar

 

Now, crossing the street to the west side and moving back towards 18th St., we find something very different in terms of what you might expect to find on such a high rent and busy street - Tommy's Plants! Remember this was the late 70s - early 80s. You would be hard pressed not find a home sporting some very exotic plants nor the ubiquitous macrame hanging planter! Lush potted palms, orchids, and all other rarities were to be found in this well stocked greenhouse. I have always been a bit of a "plant nut!" So, I was pretty much a regular in that place.

My last entry (or should I say entree) for this reminiscing stroll is "Maria's," a wonderful Northern Italian restaurant! It was located mid-block just down from Tommy's Plants. It featured a fairly large dining room where you could sit and eat really fine Italian cuisine and watch the cruising on the Castro. Or (when the weather was suitable) dine out behind the main dining room where there was a nicely planted garden area. A close friend Michael and I were some of Maria's earliest and most frequent diners. Maria would always manage to come over to our table to greet us and "dish!" Not only was she an excellent chef, but was charming and quite a hoot.

Even though I lived for most of my fifteen years in San Francisco in the South of Market district, I was always drawn to the Castro - for its charm... and of course for the boys!

 

Will Seagers in Cruisin' the Castro
Will Seagers in the film Cruisin' the Castro (DVD | Streaming)


Previous blogs in DEEP INSIDE THE CASTRO series:
The Castro Theatre - Josh Eliot
The Badlands - Will Seagers
The Midnight Sun - Josh Eliot
Moby Dick Bar - Josh Eliot

 


Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands
DEEP INSIDE THE CASTRO: Moby Dick Bar

 

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DEEP INSIDE THE CASTRO: Moby Dick Bar

By Will Seagers

 

Hi Guys! Will Seagers here to share some more Castro Neighborhood memories from the past. The focal point is the Moby Dick Bar, which I'm glad to report is still open. Once again this comes from the perspective of having been an employee. Hope you enjoy reminiscing!

 

Moby Dick Bar in the '80s

Moby Dick Bar in the '80s

 

It is sort of strange that I wound up DJing at three of the Castro Neighborhood's most prestigious bars when I was never a bar person. I did dabble in it back in my early 20s when I lived in New York City. I enjoyed the music and sexual energy of bars like The Eagle and The Anvil in particular. This was a good thing to have in my memory banks as when you are playing at stand up bars rather than dance clubs, you are creating background music to help the guys "achieve their goals!"

Routinely, as I mentioned in a prior blog about The Badlands, I played Sunday evenings right after Timmy Rivers. I had a nice little SAAB sedan that I drove from my apartment in the South of Market area to work. Parking was always a nightmare. My first choice was always on Hartford Street... just down the block from the Moby Dick Bar and two blocks from The Badlands. Frequently I lucked out. With my smart canvas bags full of records, I would pass by Moby Dick and notice the crowd. That wonderful music that spilled out the front doors sure helped me get in the party mood to play my shift at Badlands!

Moby Dick was a popular spot. Both music and people were to be found spilling outside of the place! Physically it was charming, a converted turn of the century retail store that had been painted in very Gay Colors. It's key feature was an enormous aquarium behind the bar... hence the name. There were two levels; the main level where the bar was located and surrounded by major windows. Then up a few steps was a gaming area with pool table and pinball machines. Off to the side of this upper level was a nearly hidden DJ booth.

 

Two views of Moby Dick Bar's aquarium

Two views of Moby Dick Bar's aquarium

 

I think how I started there is almost a blog in itself! My dear friend Michael Goglia, Moby Dick bar manager and former bartender at the Badlands, called me in a panic on New Year's Eve 1990 in the afternoon. He said his main DJ, Vincent Carleo (who was also a friend and who I greatly admired as a DJ for decades), had taken ill and could not play that night. I hadn't played out for several years but leapt at the opportunity! Needless to say, the rest of that afternoon I spent putting together my New Year's Eve ensemble. I have always kept a fully functional mixing system in my homes including a Technics RS-1506 open reel deck upon which I recorded my ensemble.

So, I arrived at the bar which was already partying and festive with my bags of records and my New Year's Eve mix. I was slightly nervous - but ready to take on the night! I was familiar with all of the equipment. At first, I was a bit put off by the location of this booth - there was no view of the bar or main floor. Up until this point I had always gauged how and what I was going to play by watching the crowd. That all changed very abruptly! So, midnight was quickly approaching and I got my program cued up on their open reel deck. At the stroke of 12, I started with the bells and alarm clocks from "Time" from Pink Floyd's "Dark Side of the Moon." As the bells faded into the heartbeats, I brought in "Fanfare for the Common Man" by Aaron Copeland and followed that with a very popular disco hit by Thelma Houston - "Don't Leave Me this Way." The crowd went nuts and the cheering was even loud in my remote booth. Soon after the midnight celebration, Michael came rushing to the booth with a shot (and a line) to congratulate me on rocking the crowd. I do have my own rather unusual musical style. But, I had no idea that it would have been so well received. Michael was so happy that he was teary-eyed. He relayed to me the brilliance of using "Fanfare" followed by "Don't Leave Me this Way" - Aaron Copeland had just recently passed and I never even knew it! I know that my guardian angel was looking out for me! Michael then asked me to be a permanent member of the staff. After accepting, I enjoyed my final year and a half in San Francisco playing my heart out at Moby Dick Bar!

 

Moby Dick Bar's contemporary exterior

Moby Dick Bar's contemporary exterior
 

Previous blogs in DEEP INSIDE THE CASTRO series:
The Castro Theatre - Josh Eliot
The Badlands - Will Seagers
The Midnight Sun - Josh Eliot

 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands

 

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DEEP INSIDE THE CASTRO: The Midnight Sun

By Josh Eliot

 

My roommates and I lived at 19th and Castro for many years starting in 1984 when I was 22. The neighborhood had everything we needed. Between Market and 18th, just across from the Castro Theatre, was Marcello’s Pizza where they sell pizza by the slice to a non-stop line from opening to closing time. Two doors down was Louie’s Barber Shop which was always filled with guys checking each other out while they waited for their haircuts. Every three weeks or so I plopped my ass in one of those chairs for a crew cut on the sides while keeping it a bit longer on top, with spiking gel. While I changed my haircut over the years, it always seemed to revert back to that same look.

 

Louie's Barber Shop and Marcello's Pizza

Louie's Barber Shop and Marcello's Pizza

 

Donuts 24 was on the corner of 18th and Castro and was the place to cruise for your last chance hook-up after all the bars let out at 2am. For those truly too horned up to go home, a block away was Collingwood Park which was basically a baseball field with some extra land. Men would line up along the chain link fence, cruising the passersby and sometimes jumping into whatever random car might pull up. It was all a bit dark, murky and desperate, but my roomies and I would end up there from time to time.

 

Donuts 24 and the Patio Cafe

Donuts 24 and the Patio Cafe

 

The infamous Elephant Walk bar was kitty corner from Donuts 24 and became notorious as the place the cops came to when they exacted their revenge for the gays setting City Hall ablaze after the Dan White verdict. Police descended onto the Castro and the Elephant Walk, violently striking the bar patrons who were already filled with complete fury and disdain for the police state and justice system. The gays fought back and set police cars on fire. By the end of the night, dozens of police cars were set ablaze and 20 people were arrested.

We cooked at home a lot, but when we were too lazy we could pop across the street from our flat to the Canton Bistro for Chinese takeout. My roommates were: Alvonne, a student at San Francisco State University, Paul, a waiter at the Patio Café on Castro, and Brian, who did odd jobs like mover, waiter, bar back and call boy, advertising in local gay classified ads. We spent a lot of time at the Patio Café which had an incredible outdoor setting and a great cheap meal, because Paul would leave most of our ordered items off the bill. My aunt and uncle visited once with my parents so we took them there for lunch. Eating at the table right next to us was porn star Rick Donovan, with his sister I think. The café was buzzing about it so my aunt took the opportunity to swipe the ashtray and salt and pepper shakers while everyone else was transfixed on Donovan. The four of us were inseparable and, because we were in our early 20s, we related mostly to the Midnight Sun Video Bar as our top choice for a local hangout.

 

Josh with Castro Street roommates Alvonne, Brian and Paul

Josh with Castro Street roommates Alvonne, Brian and Paul

 

The Midnight Sun was a new concept at the time born from the new and exciting MTV generation. We were there for milestone moments like when Madonna rolled around on the floor while performing "Like a Virgin" at the MTV Awards, gathering anxiously to see premieres of videos from The Talking Heads, The Bangles, Bananarama, The Go-Go’s, Psychedelic Furs, Human League and Queen’s “I Want To Break Free.” Roxy Music’s Bryan Ferry was tripping my trigger in those days, especially the Avalon album. There was a waiter friend of Paul’s at The Patio Café who was a dead ringer for a young Bryan Ferry. I tried every trick in the book to peak his interest, but it just wasn’t in the cards.

The Sun was not a place to necessarily brush up on your cruising skills, but more of a gay social scene where we all could form comradery with complete strangers who appreciate music and visuals on the big screen. Charging only $1.75 for a Seagram’s 7 and 7up and $1.25 for Budweisers, the small space was a gold mine for the owners. Literally a standing room only place with ledges for sitting along the side and back wall.

 

The Midnight Sun

The Midnight Sun

 

Wednesday Night was Dynasty night and you needed to get there at least 45 minutes before the show started or you would be stuck outside in line, not getting in until after the show - if you were lucky. Watching Crystal push Alexis into the lily pond for the very first time was the ultimate high. Everyone went wild! I remember seeing the episode on Halloween in 1984 where Alexis is put in jail, after which we hit the packed streets of Castro to take part in all the costumed madness! Dedicated fans didn’t miss a beat as we saw several drag groups with their “Free Alexis” banners! I guess it wasn’t only the Castro that was clicking with Dynasty’s theme that night. You know, I like to rummage through my spouse’s photos (as you might have read in my blog “Is That Al Parker In Your Photo?”) and, lo and behold, there he and his friends were, that same night in West Hollywood… dressed in drag and carrying “Free Alexis” signs!

 

Free Alexis Halloween costumes after Dynasty viewing

Free Alexis Halloween costumes after Dynasty viewing

 

The Midnight Sun’s VJ followed the crowd pleaser cues from the Dynasty clips and regularly showed classic fight scenes. I remember one in particular from The Turning Point with Anne Bancroft and Shirley MacLaine, fighting and pulling each other’s hair on a rooftop! Anne Bancroft’s real name was Anna Maria Italiano and she was cousin to my spouse’s father. Unfortunately I never got to meet her!

The Midnight Sun is still going strong to this day but is now featuring a diverse weekly line-up including: drag shows, go-go boys, karaoke, throwback hits with 2 for 1 drinks and Latinx Thursday Nights. Next time you're in San Francisco, pay them a visit If you find yourself on the corner of 18th and Castro looking for some good clean fun.

 

Midnight Sun current lineup and interior

Midnight Sun current lineup and interior

 

Previous blogs in DEEP INSIDE THE CASTRO series:
The Castro Theatre - Josh Eliot
The Badlands - Will Seagers

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel
DEEP INSIDE THE CASTRO: The Castro Theatre

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DEEP INSIDE THE CASTRO: The Badlands

By Will Seagers

 

I am very excited to begin this new series with my co-author Josh Eliot. Readers of the Bijou blogs should be quite familiar with Josh's excellent writing style and accounts of gay history past. This new series will be delving into various neighborhoods in San Francisco during the 1980s. Our first look will be in the Castro... a perfect place to start!

My knowledge of The Badlands and its sister bar The Phoenix will be coming from the perspective of a DJ. That was my job in both of these bars. It would not have been right to skip over the Phoenix, as that was actually the first of three bars that I played in the Castro. Also, in its original iteration known as Toad Hall, it was one of the most famous and history rich spots in the district. Many a famous face (and body) waltzed in and out of its doors during the heydays of the mid 70s. People such as Al Parker appeared there frequently. You never knew who you were going to bump into. But, you were always guaranteed a good time!

 

Toad Hall exterior and advertisements, 1970s

Toad Hall exterior and advertisements, 1970s

 

After my brief but pleasant stint playing at Dreamland, I realized that I was not cut out for playing the very long hours that were required. My hat is off to those who could play those sometimes twelve-hour shifts! Luckily I had been approached by the manager of the Phoenix and Badlands who asked me if I would be interested in playing. Without hesitation I said yes and soon started at the Phoenix.

This was a very different kind of place for me. It was a Castro St. bar with a very regular and dedicated clientele. They seemed to take to my eclectic mix of R&B, disco and jazz. My only complaint about the bar was the booth. It was more like an aerie! One had to climb what appeared to be a ladder straight up the wall and enter the booth through the floor. Bringing up crates of records... well, you can imagine what that was like! The view and the sound were great. But, you certainly had to put on a long song if you wanted to take a pee break! Lol. My tenure at the Phoenix was only a few months, as I was suddenly moved "across the street" to The Badlands!

But before leaving the Phoenix, I need to mention a neighborhood spot just two doors down on the corner of Castro and 18th: the Star Pharmacy with its celebrity Jackie “Star.” She was loved by everyone in the neighborhood.

 

Star Pharmacy

Star Pharmacy

 

Moving on, one afternoon the manager of both bars, Ben, came into the Phoenix to ask me if I wanted to play at The Badlands. Once again without hesitation I said yes. I was pleased to find out that he had become a fan of my music and thought it would be an even better fit at The Badlands. I guess I should also mention that this move had something to do with my popularity in L.A. Tool & Die! The booth in The Badlands was in the back of the bar but was visible to most of the clientele. It was shortly after this that I met the owner of both bars, Ron Holmes. Ron was always very quiet and a bit shy. He seemed to like me and always treated me with respect. When I least expected it, I would find him in the back of the booth smiling and enjoying the music. Sometimes it actually startled me!

 

L.A. Tool & Die poster

L.A. Tool & Die poster

 

This was a great job and a great house to play. I remained there for four years! At first, it was a bit daunting in that some of the very best DJs in the city played there: Timmy Rivers, Johnny Hedges and my very dear friend Jorge Martinez (who formerly played at the Boom Boom Room as discussed in one of Josh's previous blogs). For the first few weeks I followed Timmy Rivers' "Church." Timmy did an amazing and soulful mix on Sunday afternoons that got the whole bar swaying! I would come in at 8PM to relieve him and continue until we closed at 2AM. My biggest challenge and goal was to seamlessly blend into his last record and keep the feeling he had created intact for as long as possible. After a bit, I would segue into something more energetic with my signature thumping bass line! After about a month or so, I was given Saturday nights. These were my most cherished memories of being a DJ. I loved to take the room on a trip by taking popular tunes and building momentum to a point that the crowd would scream with joy when a new peak was hit during the night. One of my fondest memories/compliments was when a patron came to the booth with a shot for me and told me that my music made him feel like he was on cocaine! Their only complaint was that they could not dance... it was a stand up bar!

It was a treat and a privilege to have worked with the great and sexy bar staff that that provided the drinks and visuals that made this bar a legend. Its iconic cedar shake interior with license plates from all states and years adorned the walls. Most iconic were the "do not" placards. They resembled stick figures in various positions. Two of my favorites were the figure holding a pot to his mouth and a red circle and a line through it indicating - no pot smoking. The other was in one of the two men's rooms - the open men's bathroom. It had a bathtub AND a trough style urinal! This sign had two stick figures - one kneeling in front of another with the red circle and red line running through it. (I let you figure out what that one meant! Lol.) Regardless of the signs, hot little incidents would have to broken up from time to time. Men will be men! I look back at all of this and think "what a great time to have been alive!"

 

Badlands bar in its later era

Badlands bar (1975 - 2020) in its later incarnation

Previous blogs in DEEP INSIDE THE CASTRO series:
The Castro Theatre - Josh Eliot

 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then

 

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