DEEP INSIDE THE CASTRO: The Badlands

By Will Seagers

 

I am very excited to begin this new series with my co-author Josh Eliot. Readers of the Bijou blogs should be quite familiar with Josh's excellent writing style and accounts of gay history past. This new series will be delving into various neighborhoods in San Francisco during the 1980s. Our first look will be in the Castro... a perfect place to start!

My knowledge of The Badlands and its sister bar The Phoenix will be coming from the perspective of a DJ. That was my job in both of these bars. It would not have been right to skip over the Phoenix, as that was actually the first of three bars that I played in the Castro. Also, in its original iteration known as Toad Hall, it was one of the most famous and history rich spots in the district. Many a famous face (and body) waltzed in and out of its doors during the heydays of the mid 70s. People such as Al Parker appeared there frequently. You never knew who you were going to bump into. But, you were always guaranteed a good time!

 

Toad Hall exterior and advertisements, 1970s

Toad Hall exterior and advertisements, 1970s

 

After my brief but pleasant stint playing at Dreamland, I realized that I was not cut out for playing the very long hours that were required. My hat is off to those who could play those sometimes twelve-hour shifts! Luckily I had been approached by the manager of the Phoenix and Badlands who asked me if I would be interested in playing. Without hesitation I said yes and soon started at the Phoenix.

This was a very different kind of place for me. It was a Castro St. bar with a very regular and dedicated clientele. They seemed to take to my eclectic mix of R&B, disco and jazz. My only complaint about the bar was the booth. It was more like an aerie! One had to climb what appeared to be a ladder straight up the wall and enter the booth through the floor. Bringing up crates of records... well, you can imagine what that was like! The view and the sound were great. But, you certainly had to put on a long song if you wanted to take a pee break! Lol. My tenure at the Phoenix was only a few months, as I was suddenly moved "across the street" to The Badlands!

But before leaving the Phoenix, I need to mention a neighborhood spot just two doors down on the corner of Castro and 18th: the Star Pharmacy with its celebrity Jackie “Star.” She was loved by everyone in the neighborhood.

 

Star Pharmacy

Star Pharmacy

 

Moving on, one afternoon the manager of both bars, Ben, came into the Phoenix to ask me if I wanted to play at The Badlands. Once again without hesitation I said yes. I was pleased to find out that he had become a fan of my music and thought it would be an even better fit at The Badlands. I guess I should also mention that this move had something to do with my popularity in L.A. Tool & Die! The booth in The Badlands was in the back of the bar but was visible to most of the clientele. It was shortly after this that I met the owner of both bars, Ron Holmes. Ron was always very quiet and a bit shy. He seemed to like me and always treated me with respect. When I least expected it, I would find him in the back of the booth smiling and enjoying the music. Sometimes it actually startled me!

 

L.A. Tool & Die poster

L.A. Tool & Die poster

 

This was a great job and a great house to play. I remained there for four years! At first, it was a bit daunting in that some of the very best DJs in the city played there: Timmy Rivers, Johnny Hedges and my very dear friend Jorge Martinez (who formerly played at the Boom Boom Room as discussed in one of Josh's previous blogs). For the first few weeks I followed Timmy Rivers' "Church." Timmy did an amazing and soulful mix on Sunday afternoons that got the whole bar swaying! I would come in at 8PM to relieve him and continue until we closed at 2AM. My biggest challenge and goal was to seamlessly blend into his last record and keep the feeling he had created intact for as long as possible. After a bit, I would segue into something more energetic with my signature thumping bass line! After about a month or so, I was given Saturday nights. These were my most cherished memories of being a DJ. I loved to take the room on a trip by taking popular tunes and building momentum to a point that the crowd would scream with joy when a new peak was hit during the night. One of my fondest memories/compliments was when a patron came to the booth with a shot for me and told me that my music made him feel like he was on cocaine! Their only complaint was that they could not dance... it was a stand up bar!

It was a treat and a privilege to have worked with the great and sexy bar staff that that provided the drinks and visuals that made this bar a legend. Its iconic cedar shake interior with license plates from all states and years adorned the walls. Most iconic were the "do not" placards. They resembled stick figures in various positions. Two of my favorites were the figure holding a pot to his mouth and a red circle and a line through it indicating - no pot smoking. The other was in one of the two men's rooms - the open men's bathroom. It had a bathtub AND a trough style urinal! This sign had two stick figures - one kneeling in front of another with the red circle and red line running through it. (I let you figure out what that one meant! Lol.) Regardless of the signs, hot little incidents would have to broken up from time to time. Men will be men! I look back at all of this and think "what a great time to have been alive!"

 

Badlands bar in its later era

Badlands bar (1975 - 2020) in its later incarnation

Previous blogs in DEEP INSIDE THE CASTRO series:
The Castro Theatre - Josh Eliot

 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then

 

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DEEP INSIDE THE CASTRO: The Castro Theatre

By Josh Eliot

 

“Deep Inside” is a series in four parts that Will Seagers and myself are writing. The first in the series focuses on San Francisco’s Castro neighborhood, where Will and I both spent a lot of time during the 1980’s. Although Will Seagers and I have never met formally, I am convinced that he sold me my first VCR at Eber Electronics in 1984. I can’t say for sure, but that photo of him at Eber’s from his blog “The Stereo Maven of Castro Street” convinced me, because he looked very familiar. After purchasing the VCR on a payment plan I remember running across Market Street to Captain Video to rent a couple of VHS tapes, most likely a horror movie and a porn.

In 1984 my friends and I were incredibly lucky when we found and rented our flat at 629 Castro Street. It had three bedrooms, was located just above the corner of 19th and we paid $750 per month. Our landlord Marlene got sole ownership of the three level building and a nearby house in her divorce settlement. Our unit was located on the middle floor with an artist (painter) and his roommate above, and a leather couple below. The neighborhood had so much to offer with bars and restaurants on every block. 18th and Castro was the main intersection; to the right was your coin-operated laundry and Cala Foods Supermarket, to the left was The Midnight Sun video bar and Moby Dick (where Will Seagers was known to DJ).

 

Will Seagers and Eber Electronics

Will Seagers and Eber Electronics

 

Near the Corner of Castro and Market Street was The Castro Theatre, which is my focus for this blog as it was truly the heart and soul of the neighborhood. This landmark represented a place where the gay community could come together and show appreciation for their favorite films and icons. They hosted premieres like Milk, the story of Harvey Milk, and more recently The Matrix Resurrections, complete with cast and crew appearances. There was a constant array of new releases as well as classics that were shown, providing quite a wide variety of constant entertainment for the neighborhood. Inside this majestic palace the architecture was astounding and much was coated in gold leaf. There was a balcony, of course, and the main level consisted of three sections, the right side being the “smoking area.”

 

Milk and The Matrix Resurrections premieres at The Castro

Milk and The Matrix Resurrections premieres at The Castro

 

Suddenly Last Summer was the first movie I saw there. I was surprised and delighted when, prior to the beginning of the movie, the Mighty Wurlitzer Organ rose from the floor on a platform. The sound quality was amazing and when the player finished his performance with the song “San Francisco” (open your golden gate) the crowd sang along from the top of their lungs. What was this place? This experience was already so much more than just going to a movie house. Suddenly Last Summer was my first “real” introduction to Montgomery Clift and Katharine Hepburn, but it was Elizabeth Taylor with her 22” waist and pointy bra that stole the movie for me. I’d only ever seen her in films like Night Watch where she was, what?, late forties? Well in Suddenly she looked stunning from the moment she graced the screen in her insane asylum uniform. Even though the gay undertones in the movie were “way over my head,” just being in the packed house with a mostly gay audience was a thrill. The place exploded in applause when the real nut, Katharine Hepburn, rode up the private elevator in her gothic mansion at the movie's end. I’m sure they could hear the cheers and applause down the block!

 

Suddenly Last Summer and the Castro Theatre interior

Suddenly Last Summer and the Castro Theatre interior

 

There was always something going on at the Castro Theatre. We saw the premiere of Lust in the Dust with Divine and Lanie Kazan, and though the audience was every excited, the movie was a bit disappointing as we really expected a John Waters classic, but he didn’t direct it, Paul Bartel did. Joan Collins came there in person for An Evening with Joan Collins, a live on stage interactive event. I’m not sure if she was pushing a book or just riding the Dynasty wave, but it was incredible and we all thought that her head looked too big for her body. When her car drove off after the event, the street was so packed with queens screaming her name and banging on her car it could barely move down the road.

I even sat through four consecutive nights of Berlin Alexanderplatz (A 15 ½ hour , 14-part West German crime television miniseries, set in 1920s Berlin and adapted and directed by Rainer Werner Fassbinder) with Fritz, my boyfriend at the time (though he never admitted it). I thought he would see how invested I was in our relationship by showing my commitment to his viewing choices, since none of his other friends would sit through 15 hours with him. It didn’t really work, as you might have read in my recent blog, “Everybody’s Free To Feel Good.” I actually was blown away by Fassbinder’s work and became a fan, seeing a lot of his movies.

The best time ever was seeing Whatever Happened to Baby Jane, it would play there a few times a year and we would always go again and again and again. All those classic lines, which of course the audience all knew and yelled out! And that face, those Bette Davis eyes surrounded by all that white make-up on that giant screen! Nothing could beat that movie with a live audience!

 

Lust in the Dust, What Ever Happened to Baby Jane & Berlin Alexanderplatz

Lust in the Dust, What Ever Happened to Baby Jane & Berlin Alexanderplatz

 

Today I just so happened to go to the Castro Theatre’s website to see if they are still going strong and I am happy to report that they are! It looks like APE (Another Planet Entertainment) was chosen to partner with the owners of the Castro Theatre to implement significant improvements to the sound, lighting, customer and artist experience. They acknowledge the Castro Theatre is an icon of the LGBTQ+ community and a treasured space for film, music and live performance. It looks like they’ve got An Evening with Elliott Gould, a screening of A Mighty Wind (got to love Catherine O’Hara and Parker Posey!) and a performance by Shangela, made famous from RuPaul's Drag Race. The diverse schedule of events is in full swing. It’s great to see some things never change, they only get better!

 

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel

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The Wheels of Steel

 

By Will Seagers
 

Will Seagers at J&R Music World, NYC

Me at J&R Music World, downtown NYC, after purchasing my 2nd pair of 1200 Wheels of Steel!

 

Through many of the blogs that I have written, I have alluded to my love affair with dance music and mixing that dance music. It is time for a tighter focus on that.

Through my late teens and early twenties as my porn career was starting to happen, there was another sexual form that was taking shape, as well - Dance and Dance Music. To equate this to sex might sound like hyperbole. But, that's the way it felt to my body and mind. To a large extent, the way a man moved had a lot to do with how he turned me on. You could just see the sex in the movements! Without that - it just left me flat!

Doing my "internship" for all of this in the greater NYC Metropolitan area, there was a city energy that came through the music. I was quite comfortable letting the City DJs wind me through their nightly fare of music in total trust. It wasn't until I moved to San Francisco that I felt a need to participate in generating some of that energy myself.

I missed some of the late night New York urban sexuality in the music I was hearing in S.F. So, I actually decided to put a mixing system together at home and start making some tapes of what I missed. To my surprise and pleasure, I had a small cassette tape business rolling in no time.

Part of my musical history was living and working on Fire Island for three seasons. Some of the best music and best DJs in the world played there. It was there in 1978 that I made a friend who was also working on The Island, Michael. We really hit it off and became dance and fuck buddies. Oh, and we both played the tambourines... a popular addition to many dance floors of the day! At the end of the season he moved to S.F., too.

Long story short. Michael had the same feeling about S.F. His background was in finance and raising funds. He soon went about gather friends together with the prospect of creating a whole new night club, "Dreamland." The very first meeting of these people happened in my small living room with blueprints spread across my mirror topped coffee table. (Of course being the late 70s, that table got a whole different workout after the blueprints! lol)

So the club became a beautiful reality very soon after. It occupied one of the many vacant warehouses in the district. I came on board as basically a cheerleader and I occasionally did the lights, too.

As fate would have it, Michael heard one of my cassette tapes. He contacted me and asked me if I would be interested in playing for the club. I was ecstatic! My debut was the Easter Sunday Tea Dance of 1980. I had never played a floor that large, so my mixing was a bit rough. But, I reveled in the squeals and screams of joy that came from the music I played, regardless. That started it.

I wasn't crazy about playing all-nighters. So, I started to play in the bars in the Castro Section of S.F. That was a comfortable fit! I will never forget my first few Saturday night shifts at The Badlands. I literally got that crowd to screaming, too!

I remained there for four years with lots of great nights, afternoons and memories in general. But, being visited by such stars as Sylvester was one of my favorite events! I loved his attitude. He would think nothing of hurling himself through that packed bar to the back where I was in the DJ booth. He would always bring a new song he was working on... and I would instantly work it in... usually not missing a beat! He loved that. He also used me in one of his videos. Although I didn't sing or dance... I was a hulk in the background!

 

Sylverster at a late '70s San Francisco Gay Day Parade

Sylvester at a late '70s S.F. Gay Day Parade!

 

Last but not least was my spinning at Moby Dick Bar, just down the street from The Badlands. Another wonderful Michael, the manager of Moby Dick, asked me to pinch hit one night – and that night was New Year's Eve. I rose to the occasion and remained there 'til I left S.F. two years later. I really loved that bar and its clientele. They were musically open to the offbeat (but tasty) musical fare that I offered. I am so glad that was my last stop.

In the thirty plus years since I have "Played Out," I have maintained a mixing console at home. And, from time to time, I will make a CD mix for a friend. It always feels good to be behind the "Wheels of Steel" again... for that steamy feeling!

Thank you to Will Seagers for use of his photos.


Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Will Seagers, present day image

 


You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1

 

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