IN and OUT and All ABOUT

By Josh Eliot

 

The year was 1991. Catalina Video’s GM, Chris Mann, had left the company and started running things over at Video Team. As soon as Chris was OUT, The new GM, Mike, was IN. He was handpicked for the position by David Weiss, William Higgins' right hand man. Weiss and Higgins had an investment business called Drake’s Bookstore on Melrose Avenue in Hollywood. Mike had proven himself to be a great manager when they put him in charge of the high end bookstore and he kept the business in the black when tough times called for radical changes. The first was when MOM (the “Merchants on Melrose”), a group representing about 3000 residents, complained to city officials. All the peep show booths needed to be removed because the city investigators found Drake's and another shop named Taboo in violation of the zoning code intended to keep adult entertainment stores away from schools and residential areas. The battles lasted many years, before and after Mike came to manage Catalina Video’s operations. The city also demanded that they reduce the percentage of sex-related adult products in each store, replacing content with products unrelated to sexuality. Drake's eventually closed.

I’m sure it was a real pain in the ass for him dealing with this stuff over and over again. Catalina must have felt like an escape to him. We were a pretty well-oiled machine when he came aboard. Scott Masters was producer, I managed the video crew and John Travis was one of the top rated directors of the time, bringing success and big bucks in sales from movies like Powertool and Undercover. Chi Chi LaRue and his best friend, Kevin, worked in sales and promotion. TJ worked in the art department and designed all the boxes and one sheets. Costello Presley was composing and providing all the music for the movies, and Chet Thomas was the full time editor. As soon as Mike came into power, he started shopping for a new location in Reseda. Our palatial North Hollywood headquarters was too big and expensive to suit Mike’s taste and he had one thing in mind: stop the bleeding of money. In the early 90s, the sales started to decline on new releases as the market was suddenly overblown with competition. We were all kinds of shocked when we saw the size of the new place. The warehouse was a decent size, and Mike’s office could have easily been split into three, but the rest was divided into small offices just big enough for a desk and a path to walk around it. Chet had a nice space for editing, though it was also supposed to be where Costello stayed, but shortly after moving to the new location Costello Presley left the company.

 

Vintage Catalina promotional ad
Vintage Catalina promotional ad designed by TJ
 
Josh Eliot and TJ

Josh Eliot and TJ

 

From the very start, we were shown that Mike and Chris Mann were very different in their management style. There was tension between Scott Masters and Mike regarding how things were handled in the production department. The good ole days of blowing money on non-essential things was definitely gone for good. It wasn’t so drastic that our company cars were taken away or anything like that, but we would be tightening our belts on everything that had to do with production expenses. Things started to boil over when Scott Masters and John Travis were told that royalties were a thing of the past and the company would no longer compensate them monthly on their previous movies' sales. They settled on a flat fee. All future movies would be on a flat fee basis as well.

My contract with Catalina never included royalties from the get go, so there weren’t any financial changes for me. The whole thing between Masters, Travis and Mike came to a head behind closed doors and, like a flick of the switch, Masters and Travis were OUT. Masters called to tell me they were parting ways, but assured me that they would be starting their own production company (later to be called Studio 2000). He wanted me to leave Catalina with them and join them on their venture, but could offer no financial detail on how and when I would be compensated. It was in limbo. Deep down, I really did not want to leave Catalina, because I had a great rapport with Mike and all the other associates. Luckily for me, before Masters could come back with a concrete offer, Mike pulled me aside at my 30th birthday party at the Gold Coast Bar in West Hollywood and offered me the job of Catalina’s producer, which I instantly accepted. The whirlwind began, and for the next 15 years we pumped out two to three movies a month until our very last production: Hot Buttered Cop Porn in 2006. Sometime over the next number of years, once David Weiss passed away in Amsterdam, Mike quietly purchased the company from William Higgins.

 

Hot Buttered Cop Porn box covers

Hot Buttered Cop Porn original and re-release box covers

 

After wrapping Cop Porn, we spent the next three years remastering and re-releasing all of our VHS movies onto DVD. It was kind of a relief to have the pressure of producing lifted from my shoulders and I could focus strictly on video editing, something I thoroughly enjoy. Going back to my early teens when I would sit on the living room floor with my 8mm editing unit, complete with splicing tapes, editing my home movies like Avalanche, Bionic Boy vs Big Foot, Crash, Earth Quake, and The Last Voyage. You can see trailers of those movies on my YouTube channel if you like disaster movies or if you just want to torture yourself! Here’s the link to: Josh Eliot, What A Disaster.

 

Josh Eliot's What a Disaster 8mm movie images

 

OUT of the blue one day in 2009, Mike came to visit me in Palm Desert, where I had moved to while continuing to edit and remaster for the company. I was shocked and surprised to hear that he was selling the business known as Catalina Video to Channel 1 Releasing. C1R had several partners including Chi Chi LaRue, so it seemed like it was a great choice for the library to go to them. He explained that part of the negotiation of the sale included keeping me and a couple Catalina employees on payroll for two years from the sale date. Though I was asked to produce new content for them, the thought of producing again was a real turn off to me, so I ultimately decided to only work as an editor for them, which they agreed to.

Two years to the very date of the company’s purchase of Catalina Video, I got my walking papers, and just like that, I was OUT.

 

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel
DEEP INSIDE THE CASTRO: The Castro Theatre
DEEP INSIDE THE CASTRO: The Midnight Sun
RSVP: 2 Weeks Working on a Gay Cruise Ship
VOYAGER of the Damned
I'M NOT A LESBIAN DIRECTOR
Diving Into SoMa/Folsom: THE FOLSOM STREET FAIR
Diving into SoMa/Folsom: A TALE OF TWO STUDS
BALL BROTH
My 1992 “Porn Set” Diary
Out of Print
There’s a Gloryhole WHERE??!
LUNCH HOUR: When the Big Boys Eat

 
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RSVP: 2 Weeks Working on a Gay Cruise Ship

By Josh Eliot

 

Working on the Catalina Video crew for 22 years from age 25 to age 47 was probably what some would think is the epitome of a dream job. To an extent the first 15 or so years were just that, but towards the end of my days with the company I was exhausted, burned out, idea-less and for the most part just ready to retire. For the majority of the years, especially once Scott Masters and John Travis left to start their own company Studio 2000, I became producer and was expected to “pump-out” two movies or more a month. All of the movies had a maximum of $13,500.00 budget except for our big budget “movie of the year,” which was allowed $25,000.00. The big budget movies had the luxury of having twice the amount of shooting days, so on day one we shot the oral and cum shots then on day two the anal and cum shots. Having each model cum twice in a scene really added some polish and made them appear more “stud-like.” Because the crew's salaries themselves were not part of the budget, we were able to stretch the dollar pretty far to add all the bells and whistles of a major production. All of the Catalina Crew were paid separately according to how many shoot days they worked per week.

Even though my youth helped me get through this vigorous schedule, it did take its toll over the years. Not much of a dream job, right? Well, from time to time the management did surprise and delight us with out of the ordinary adventures. William Higgins' main man in the states, while he lived in Prague, was David Weiss. David ran a distribution center called House One, which was literally in a special wing of his Burbank home. I would say David was the “boss” of Catalina’s general manager and facilitated all of Higgins' wishes. For some reason David really took a liking to me and had my best interests in mind. He was always offering to take me to Prague with him whenever he was going over to see Higgins but it never worked out for me to go because of that damned two movies a month schedule! He did however show up one day to tell me he had met with the owners of RSVP Cruises and arranged for Richard (an editor for House One) and myself to work a two week stint on an upcoming Mexican gay cruise leaving from San Diego in a couple of weeks. I was blown away, especially because our GM agreed to postpone production to allow me to go!

 

Richard, Josh & two RSVP Cruise employees

Richard, Josh & two RSVP Cruise employees

 

Richard and I arrived at the port mid-afternoon, as the ship would depart at 5pm sharp for Puerto Vallarta, Mazatlán and Cabo San Lucas. We went aboard immediately as part of the RSVP staff. The first person we met was Danny Williams, a San Francisco comedian, who I remember seeing at the Castro Street Fair every year. In 1989, Danny began what was to become a 22 year career working as master of ceremonies and cruise director for RSVP Cruises. He introduced us to all the other staff, who were a wonderful group to work with. Richard and I went up to his editing suite, which was also the green room for the performers of the nighttime shows. Once there, I inspected my video camera equipment for my job on board. I was to shoot every event, cocktail-underwear party and land excursion, always bringing the footage back to Richard each night so he could edit it into a VHS tape each passenger would get as they disembarked the ship at the conclusion of the trip. I checked out my quarters and it was a private room! That’s like striking gold, because I was very single at the time! I think I had sex almost every day - I guess our ship uniforms helped with that!

 

Tea dance, underwear parties & nightly entertainment
Tea dance, underwear parties & nightly entertainment

Danny Williams, comedian

Danny Williams, comedian

 

I started shooting footage of all the passengers as they came aboard the ship on the main deck. I noticed two familiar faces amongst the crowd: Bob and Larry, the owners of The Vista Grande and Atrium in Palm Springs. We shot at their men-only clothing optional resort a lot over the years for movies like Big Guns 2 and Palm Springs Weekend. I just loved those guys and we were all thrilled to see each other. The warmth and excitement of seeing them suddenly dropped to “icy-cold” when a strange woman with a long wrap over her head approached me. I said hello and tried to start a pleasant conversation when she cut me off and asked if my camera was turned on. I started to explain what I was shooting but, without missing a beat, she stepped right up to my face, pulled her wrap from her head and said: “If you point that thing at me, it’s going over the side of the ship,” then she promptly walked off before I could even respond.

It turns out the woman was singer Jane Olivor and her reputation (that I later learned of) did not disappoint. Evidently when she walked into Richard’s editing room, also her green room, she demanded that everyone leave immediately. How very Gloria Swanson. Jane Olivor has a huge almost cult-like gay following and I have to say when I shot her performance I found her voice to be amazing! I even bought tickets, years later, to see her one summer in Provincetown. Betty Buckley was also aboard, and I’ll tell you she was fabulous and even let us watch her rehearsal! The work of shooting the passengers was pretty “full-on” because the cameras back then weighed a ton and required a separate video deck on a strap over my shoulder. I remember literally almost passing out from heat exhaustion, when I discovered a sanctuary in Puerto Vallarta called “The Blue Chairs.” The Blue Chairs is a beachfront gay resort with a bar along the beach offering 2 for 1 margaritas and, after 3pm, 3 for 1 margaritas. The place was packed with almost everyone I knew from the cruise ship. I plopped myself down and spent the afternoon there, every once in a while picking up the camera to shoot the passengers at play!

 

Cabo San Lucas beach party and The Blue Chairs in Puerto Vallarta

Cabo San Lucas beach party and The Blue Chairs in Puerto Vallarta

 

After seven days in Mexico and at sea, we returned to the San Diego Port. The passengers disembarked, then a few hours later a whole new set of guests boarded and we took off to do it all over again! Now this was the “real deal” dream job, with a whole new selection of hot guys coming aboard! Years later I was sent by Catalina Video along with my crew to board another cruise ship for an event called the Pillage & Plunder Gay Cruise - this time not to videotape the passengers, even though it was impossible to keep them out of my frame, but to film our big budget movie of the year, Voyager. Caesar and Steve Rambo were the leads, along with about nineteen others. In my next blog I will talk about how what started off as another dream cruise ended up being more like a nightmare!

 

Caesar in Voyager

Caesar in Voyager

 

Bio of Josh Eliot:

At the age of 25 in 1987, Josh Eliot was hired by Catalina Video by John Travis (Brentwood Video) and Scott Masters (Nova Video). Travis trained Eliot on his style of videography and mentored him on the art of directing. Josh directed his first movie, Runaways, in 1987. By 2009 when Josh parted ways with Catalina Video, he'd produced and directed hundreds of features and won numerous awards for Best Screenplay, Videography, Editing, and Directing. He was entered into the GayVN Hall of fame in 2002. 

 

You can read Josh Eliot's previous blogs for Bijou here:

Coming out of my WET SHORTS
FRANK ROSS, The Boss
Our CALIGULA Moment
That BUTTHOLE Just Winked at Me!
DREAMLAND: The Other Place
A Salty Fuck in Saugatuck
Somebody, Call a FLUFFER!
The Late Great JOHN TRAVIS, My POWERTOOL Mentor
(Un)Easy Riders
7 Years with Colt Model MARK RUTTER
Super NOVA
Whatever Happened to NEELY O’HARA?
Is That AL PARKER In Your Photo?
DOWN BY LAW: My $1,000,000 Mistake
We Waited 8hrs for a Cum Shot... Is That a World Record?
Don't Wear "Short Shorts" on the #38 Geary to LANDS END
How Straight Are You Really?
BEHIND THE (not so) GREEN DOOR
The BOOM BOOM Room
CATCHING UP with Tom DeSimone
Everybody’s FREE to FEEL GOOD
SCANDAL at the Coral Sands Motel
DEEP INSIDE THE CASTRO: The Castro Theatre
DEEP INSIDE THE CASTRO: The Midnight Sun

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