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Today's rather odd blog title indicates a duality in our visit of San Francisco's bygone days: SoMa/Folsom and The Haight. Partially because of one man - Sanford Kellman - who had legendary establishments in both sections of town.

It is hard to leave the SoMa/Folsom area without paying tribute to one of the most iconic bars on Folsom - The Bolt. Known to the gay community as a major leather bar, it drew visitors from far and wide. On any given night one could see the cream of the crop in terms of a "Man's Man" in this medium-sized venue. Quite frankly, I don't remember what the inside of the bar resembled because I was always looking at the incredible men it attracted! As a result, lots of contests and themed events took place there. I do remember iconic construction hardware and, in particular, construction hats as part of its theme. It was one of the first bars to incorporate chain-link fence as partitions in parts of the bar. This was used countless times in other bars (and films) due to the sexual undertones.

And, I can't leave this part of SoMa/Folsom history without mentioning "The Eagle!" Again we find ourselves in the "thick" of leather country! It had an indoor and vast outside patio. With a high fence as its perimeter, the outside patio played host to Sunday Beer Bashes where lots of its aforementioned leather crowd took advantage and LOTS of skin was exposed. Perhaps, The Eagle was most famous for its Leather Contests. Runways were constructed out on the patio where Leather Daddies and the like strutted their stuff to win some highly coveted titles. Yes! The Eagle deserves Icon status, as well!

Last but not least on our SoMa/Folsom bar tour is The Powerhouse, another legendary leather venue. Located at 1347 Folsom, across the street from the infamous Dore Alley, this hot spot hosted lots of hunky, bare-chested men. Also, it was known for the Bare Chest Calendar Contests that were held monthly. One's tour of the SoMa/Folsom area was not complete without a stop over at this location.

Back to Sanford Kellman. In 1977, he ventured into the Haight/Ashbury area (1748 Haight St. to be exact) to open one of the most successful dance clubs in San Francisco's gay history - The I Beam! Mr. Kellman carried his construction item theme to a grand level in this club. Hung above the spacious hardwood dance floor was a replica of an actual I Beam wrapped in silver mylar. A great sound system was created for the space by noted audio specialist Randy Schiller, who also provided systems for Castro bars such as The Badlands (where yours truly played for four years). Randy also provided great sound for lots of parties at large around the city such as at The Galleria.

Now, more about The I Beam. Upon entering, one had to ascend a major staircase, as the club itself was on the second floor. (Or was it the third? Lol.) After passing the coat check you encountered a massive game room filled with pool tables and pinball machines. The long bar was to the right, flanking the huge dance floor. Entertainment was brought to you by great DJs like Timmy Rivers, Steve Fabus and Michael Garrett, just to name a few. I remember many times when it got so hot in there that you would skid on the sweat on the dance floor! No joke! Leaving the club could be a bit of a challenge. With the popularity of Quaaludes and that staircase you had to navigate a second time on your way out, many revelers took a tumble! All kidding aside, this club and Mr. Kellman definitely left their mark on the city!

Located at 1840 Haight St., at the end of Haight and across from Golden Gate Park, was Bones. This bar preceded The I Beam by a few years and provided the neighborhood and the community with many DJ talents. Coming to mind were the two DJs most frequently behind "The Wheels of Steel" (once again) - Timmy Rivers and Michael Lee. A two-man team known to most as just Jack and Jerry were its owners. Although Bones was not as large as The I Beam, it sported a very sophisticated sound system using Klipsch Corner Horns and top end electronics. (Systems like this put Bones in a league like David Mancuso's LOFT of NYC, famed for its sound from way back at the very beginning of dance clubs.) Like the I Beam, Bones would get hellishly hot and the dancers would usually leave the club drenched! Because of its size and drawing power, it was inevitable that Bones would be eclipsed by the I Beam and close.

So, praise be given to those who invested in our bar-going and nightclub pleasures from one end of San Francisco to another! A good time was had by all!

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted careers and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model, film performer, and DJ, just to name a few. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

George Ferren, a close friend of Will's frequently mentioned in his blogs, was a major figure in the San Francisco music scene in the '70s/'80s. His current music is available for your pleasure on Soundcloud: BY GEORGE

 

By Will Seagers

Hi folks! Will here. Today's stroll back through memory lane will put a little bounce in your step - it's time to look back at some of the famous and infamous dance clubs in our "Dive" into Soma/Folsom history!

Although the South of Market area hosted some of the biggest and most popular discos and dance clubs like Trocadero Transfer, Dreamland and The End Up, it would not be fair to the history of San Francisco not to mention some of the clubs that started the whole phenomenon. The City, Dance Your Ass Off, Bones, and The I Beam come to mind... just to name a few. These were some fantastic dance venues in other parts of town back in the day.

Just off Folsom and down the street from Hamburger Mary's and The Stud was The Oasis. This bar with its unique swimming pool made for an exotic backdrop for the equally exotic and talented Timmy Rivers, its first DJ. Timmy was famous for his very sophisticated taste in music as well as legendary mixing skill. Still open and featuring great drag and cabaret, it has weathered several decades in SoMa!

 

Although huge in popularity, The End Up was a modestly sized venue located at 6th and Harrison that was opened in 1973. You could always count on great music from DJ talents like George Ferren (listen to his current music here), Steve Fabus and Peter Struvy - just to name a few. Although it had its own attraction for the late night/early morning crowd, it became an infamous after hours club catching the "still wired" revelers from Trocadero and Dreamland - which closed at 2 AM. The DJs took full advantage of this crowd and played amazing classics as well as breaking a lot of hot new tunes. Yours truly had the privilege (albeit sort of brief) of being one of their sound techs. Together with Tom Junnell in the late 80s, we revitalized the sound system with state of the art JBL Cabaret series speakers and some vital new electronics. It seemed that the DJs and the dancers noticed and responded with joy! This was truly one of San Francisco's one of a kind experiences.

Now on to the big time... Trocadero Transfer! Built in 1977, it was owned and created by Dick Collier of Baltimore. This club broke new ground in terms of size and sound. Graebar Sound was brought in from NYC. Peter Spar and Barry Lederer of Graebar brought to the table the kind of sound found in 12 West and Fire Island Pines' Sandpiper and John Whyte's Boatel (the home of the original Tea Dance), just to name a few. The hardwood dancefloor was vast and specially built as not to fatigue the dancers through the long nights. After a parade of talent made its way up those steps of the mirrored pyramid (the DJ booth), a young man originally from Masapequa, Long Island made his way up those steps to be one of the most famed DJs in the country: Bobby Viteritti. He was a massive success for the club and had an immense following. And, it gave rise for yet another Goliath – Dreamland.

Dreamland! Born in the late 70s (circa 1979), was the "dream" and creation of Michael Maier, formerly of Cincinnati. I had the pleasure of meeting and having a rather torrid affair with Michael during the summer of 1978. We both worked on Fire Island. He worked for The Sandpiper and I worked for the Boatel. After work we would go out dancing in our "neighborhood bar," The Sandpiper. The music was always great - with the likes of Robbie Leslie, Richie Rivera, and many of the other top name NYC DJs. A funny thing... we both liked to play tambourines to the music... even while dancing. It was not uncommon back in the late 70s to bring a percussion instrument onto the dance floor. Michael surprised me by moving to San Francisco that next fall.

As for the "birth" of Dreamland... some of it happened right in my little 10th St. San Francisco apartment as I mentioned in a prior blog. Blueprints were unfurled right on my coffee table and investors were invited to get this ball rolling. So, just months later with yet another Graebar sound system and another specially engineered vast hardwood dancefloor installed, the doors were ready to welcome the dancers and night life of San Francisco. I was among its first employees. With the talented Roy Shapiro we did the light show.

Opening night was memorable. The immense four foot diameter mirror ball was lowered to the floor in a non-spinning mode. Opening night's DJ was Vincent Carleo - of Flamingo (NYC) fame. As patrons filtered in, he started with "The Land of Make Believe" by Chuck Mangione and that enormous mirror ball started to spin and raise into the heavens. This tasteful start was followed by lots of the very urban and gutsy music that Vincent was known for. Dreamland was a hit!

 

My DJ debut took place at Dreamland. It was the Tea Dance of Easter Sunday 1980. Having played lights there and being an integral part of the "family," both Michael and Roy learned of my budding taped music career. After hearing my tapes, they decided it was time to move off the lights and onto The Wheels of Steel! It was a marvelous event attended by lots of friends and fellow DJs. I was scared to death... but rose to the occasion with tons of familiar tunes. The roar of the dance floor kept me going!

I started off by mentioning there were too many wonderful places all over San Francisco to list all of them. My co-author, Josh, and I will do our best to do highlights for you! Life is a Dance!

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted careers and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model, film performer, and DJ, just to name a few. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

George Ferren, a close friend of Will's frequently mentioned in his blogs, was a major figure in the San Francisco music scene in the '70s/'80s. His current music is available for your pleasure on Soundcloud: BY GEORGE

 

By Will Seagers

After a tasty meal and a free trip to the Twilight Zone courtesy of Hamburger Mary's, It's time to strut across Folsom Street (diagonally) to the sister establishment of equal fame - The Stud - for music, dancing and (more) cocktails!

When TNT Enterprises opened up Hamburger Mary's and The Stud, it was a joint effort by the two original owners – (T)rixie N (T)oulouse. By the end of the 70s, Trixie had left San Francisco to live in Hawaii and open three more restaurants - Honolulu, Maui and Portland. When he left S.F., Toulouse took over H.M and Trixie's ex, Jimmy, ran The Stud.

I remember my first time in The Stud. It was packed with all sorts of men and women - colorful to say the least. There was quite a din coming from the roar of the crowd and the DJ booth - one of the first in the city. There was quite a mix in the sexuality, too. Gay and straight mixed nicely together without issue. If who you were hitting on was not receptive, it could be because they were either not turned on to you or they were straight! LOL. More times than not, people's sexuality was so pliable you might be going home with someone from "the middle!" It was the 70s and there was still the leftover free love from "The Summer of Love" of the Haight/Ashbury era of 1969!

Anyway, walking into the bar you would notice a distinct similarity in decor to Hamburger Mary's. Very rustic cedar shake walls and lots of great Deco lighting fixtures. The island bar was the prominent feature for sure. It was a huge narrow rectangle that spanned almost the entire middle of the room. The bartending staff was equal to that of Hamburger Mary's in terms of its eclectic mix. Some bartenders were very hot and others made up for that with their very individual personas. To the right and rear of the large bar was the dance floor and DJ booth. Great music was to be heard from many genres. Disco was just beginning to bud and it was featured there frequently at the end of the 70s by DJs like Chrysler Sheldon, George Ferren and John Rendazzo, just to name a few. Later Larry Larue would play host to new wave and punk music as the 80 were ushered in.

I was quite pleased to be invited to be The Stud's sound tech by Jimmy, the manager. I guess I was given good press by the folks over at Hamburger Mary's across the street! I used to frequent the bar to hear the sound system "in action." John, one of the DJs that I mentioned, liked having me in the booth for visits. I watched him spin and took notes. I told him that I was making tapes for clients around town. One night he asked me if I wanted to play. I was a bit timid at first... but, took him up on his offer. My brief debut that night and subsequent nights went well. This was the kick in the pants that I needed to pursue playing in public.

I had never known that The Stud's building was leased. Midway into the 80s the property owner, Alexis, came back to town and wanted the building back. The Stud was forced to move to its second location on Harrison Street were it remained until its closing just two years ago. Meanwhile, the original location remained a bar and was renamed The Holy Cow. I was their sound tech for a few months, then I moved on. One of the most distinguishing features of the newly renamed place was the life-sized fiberglass cow that was hung above the entrance!

The relocating of The Stud was really a good move. They managed to retain a lot of the feel of the original place - decor wise and people wise. And, it seemed to grow in popularity and fame. In its last ten years, it hosted regular periodic parties such as "Go Bang" with its creators Sergio Fedaz and Steven Fabus playing the best music out there! They crafted a very "clubby” feel that was reminiscent of many New York neighborhood dance bars. Sergio and Steve not only played but had top name guest DJs regularly. My last visit to San Francisco was in 2019 where I attended "A Tribute to the Troc." This was a party dedicated to the famous San Francisco disco Trocadero Transfer, also located in the South of Market region. Magical music from that era was skillfully played by Jerry Bonham that night. Familiar faces were in the crowd to celebrate and reminisce.

It is hard to believe that there is no more Stud! COVID and the crazy San Francisco rent prices brought the bar to its close. It was truly the end of an era! But, I am willing to bet there will be one more clever redo... after all, Third Time is the Charm!

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Where do I begin with telling the tales and memories of this iconic Folsom area locale?

First, I'll do my best to recount my presence and involvement at Hamburger Mary's. And, it is going to come from a very personal standpoint... I literally "lived there" for most of my thirteen-year relationship with my first partner Tom Beebe. He was one of the "original family" that started this restaurant back in 1972.

My first and sort of vague recollection of the place was having one of their legendary hamburgers after a night out prowling around the Folsom/SoMa area and its countless bars. This, by the way, was just before meeting Tommy. So, my view of the place was detached. Nonetheless, I was fully awestruck! Upon entering, I immediately felt like I was on the set of an Andy Warhol or John Waters movie. In the well-orchestrated chaos of the place was a waitstaff of latter day hippies, drag queens and some of the most colorful people (in a very colorful town!). All offered a friendly and slightly crazed welcoming feel!

Keep in mind this was late 1976. So, Baghdad by the Bay was in full swing in terms of wild sexuality and frivolity. What I was wearing I thought was a propos for the area and the night (leather - vest and chaps)... It turned out I was too tame. I wore 501s under the chaps! LOL. Hanging out at Sissy's Saloon (the bar connected and to the right of the restaurant proper) were all sorts of barely clad men and women - the men NOT wearing the 501s that I had just mentioned! And, it did not turn a single head! It was just standard operating dress at this time.

One of the cornerstones of the place was the food... always predictably good! From the legendary hamburgers (meatless to meaty) to scores of salads and homemade soups. Remember, this was also a representation of left-over hippie macrobiotic and vegetarian fare! Speaking of soup... the young lady who first started at 18 as one one the "soup crafters," Rose, went on to become manager and owner of this enterprise. She and Tommy were very close and remained friends for years.

One of the other cornerstones was the eccentricity of the appearance of the restaurant, itself. The walls were plastered with lots of local art and photos. One photo of note was of my Tommy's butt in 501s with a waiter's order pad in a back pocket that said "Thank You!" The tables were doors from Victorian homes of late. No two chairs in the pace matched... nor did the "china." And, one of my favorite touches was the milk or half & half placed on each table in a glass baby bottle complete with a nipped off nipple for easy dispensing. Another part that I really enjoyed were all of the exotic plants around the place. The legendary "Artista" took care of them and supplied the place with her artwork, as well. There was never any one star in either the staff or the guests... it was a collective! 

How I met Tommy:
Little did I know that he was a big porn fan of mine until his arrival in December of 1976 at Trinity Place. I was offered a job there by Chuck Holmes (of Falcon fame) back on Fire Island at the end of the 1976 Summer. I accepted the job and gleefully moved to San Francisco with a troop of other folks from Fire Island.

So back to Trinity Place:
In walks Tommy with his close friend Chrysler and they prop themselves up prominently at the bar. He was the cutest guy with the most dazzling brown eyes and smile. He orders up and, upon paying for the drinks, lays out a beautiful fine gold chain (along with a whopping tip!). At the end of his stay he invited me to come see where he "worked!" Later on that day we made our way down to Hamburger Mary's!

I could easily write a porn script around the first night we spent together. Suffice it to say, it was hotter than hot... I remember tearing off his clothes and tossing them on a coffee table. Under the glass top of this coffee table was a recent centerfold of me. (Who says "You Can't Always Get What You Want"!?) Within a month or so we were living together in our little "Mouse Palace" apartment on 10th St. near Howard. We remained there for thirteen years in the SoMa neighborhood well before it became chic. BTW, this was the Hamburger Mary's house... employees lived in four of the twelve apartments, including the Super of the building, Gregory. He is pictured below with his legendary red ponytail. That building was a hoot!

Also, "Mary's" was know for music. Their DJ booth was at the end of the bar just before a small game room. The two DJs were Tess, whose fare was classic rock, and Lee, whose forte was disco and new wave music. Every once in a while I would venture into the booth and play a mini-set. They both encouraged me to enter into the music world. I started my musical life soon after. My main musical attachment to Mary's was being their sound tech. Although the system sounded good with its JBL speakers and McIntosh tube amps, the playing console needed an update. With my connections in N.Y., I brought in a UREI mixer, Technics Quartz Lock turntables and Stanton cartridges. The sound system really popped and my DJ friends appreciated the new detail in the audio. While doing Mary's sound I was invited by Jimmy, the manager of The Stud (just across the street) to come and be their sound guy.

This is where I part from Mary's. Next episode will center on The Stud whose fame and history spanned not only the decades but two locations!

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

Hi Guys! Will Seagers here to share some more Castro Neighborhood memories from the past. The focal point is the Moby Dick Bar, which I'm glad to report is still open. Once again this comes from the perspective of having been an employee. Hope you enjoy reminiscing!

 

It is sort of strange that I wound up DJing at three of the Castro Neighborhood's most prestigious bars when I was never a bar person. I did dabble in it back in my early 20s when I lived in New York City. I enjoyed the music and sexual energy of bars like The Eagle and The Anvil in particular. This was a good thing to have in my memory banks as when you are playing at stand up bars rather than dance clubs, you are creating background music to help the guys "achieve their goals!"

Routinely, as I mentioned in a prior blog about The Badlands, I played Sunday evenings right after Timmy Rivers. I had a nice little SAAB sedan that I drove from my apartment in the South of Market area to work. Parking was always a nightmare. My first choice was always on Hartford Street... just down the block from the Moby Dick Bar and two blocks from The Badlands. Frequently I lucked out. With my smart canvas bags full of records, I would pass by Moby Dick and notice the crowd. That wonderful music that spilled out the front doors sure helped me get in the party mood to play my shift at Badlands!

Moby Dick was a popular spot. Both music and people were to be found spilling outside of the place! Physically it was charming, a converted turn of the century retail store that had been painted in very Gay Colors. It's key feature was an enormous aquarium behind the bar... hence the name. There were two levels; the main level where the bar was located and surrounded by major windows. Then up a few steps was a gaming area with pool table and pinball machines. Off to the side of this upper level was a nearly hidden DJ booth.

I think how I started there is almost a blog in itself! My dear friend Michael Goglia, Moby Dick bar manager and former bartender at the Badlands, called me in a panic on New Year's Eve 1990 in the afternoon. He said his main DJ, Vincent Carleo (who was also a friend and who I greatly admired as a DJ for decades), had taken ill and could not play that night. I hadn't played out for several years but leapt at the opportunity! Needless to say, the rest of that afternoon I spent putting together my New Year's Eve ensemble. I have always kept a fully functional mixing system in my homes including a Technics RS-1506 open reel deck upon which I recorded my ensemble.

So, I arrived at the bar which was already partying and festive with my bags of records and my New Year's Eve mix. I was slightly nervous - but ready to take on the night! I was familiar with all of the equipment. At first, I was a bit put off by the location of this booth - there was no view of the bar or main floor. Up until this point I had always gauged how and what I was going to play by watching the crowd. That all changed very abruptly! So, midnight was quickly approaching and I got my program cued up on their open reel deck. At the stroke of 12, I started with the bells and alarm clocks from "Time" from Pink Floyd's "Dark Side of the Moon." As the bells faded into the heartbeats, I brought in "Fanfare for the Common Man" by Aaron Copeland and followed that with a very popular disco hit by Thelma Houston - "Don't Leave Me this Way." The crowd went nuts and the cheering was even loud in my remote booth. Soon after the midnight celebration, Michael came rushing to the booth with a shot (and a line) to congratulate me on rocking the crowd. I do have my own rather unusual musical style. But, I had no idea that it would have been so well received. Michael was so happy that he was teary-eyed. He relayed to me the brilliance of using "Fanfare" followed by "Don't Leave Me this Way" - Aaron Copeland had just recently passed and I never even knew it! I know that my guardian angel was looking out for me! Michael then asked me to be a permanent member of the staff. After accepting, I enjoyed my final year and a half in San Francisco playing my heart out at Moby Dick Bar!

Moby Dick Bar's contemporary exterior
 

Previous blogs in DEEP INSIDE THE CASTRO series:
The Castro Theatre - Josh Eliot
The Badlands - Will Seagers
The Midnight Sun - Josh Eliot

 

Bio of Will Seagers:

Will Seagers (also credited as Matt Harper), within his multifaceted career and participation in numerous gay communities across the country in the '70s and '80s and beyond, worked as a print model and film performer. He made iconic appearances in releases from Falcon, Hand in Hand, Joe Gage, Target (Bullet), J. Brian, Steve Scott, and more, including in lead roles in major classics like Gage's L.A. Tool & Die (1979) and Scott's Wanted (1980). He brought strong screen presence and exceptional acting to his roles and was scene partners with many fellow legends of classic porn.

 

 

You can read Will Seagers' previous blogs for Bijou here:
Welcome Matt/Will
What's For Dessert?
On and Off the Set of L.A. Tool & Die
Wanted, Weekend Lockup and Weekends in Hermosa Beach
Honeymoon in the Palms
Birds of a Feather
The Stereo Maven of Castro Street
The Pass Around Boy
The Ecstasy and the Agony
Fitness and Fantasy: The Early Gyms
Chasing the Boys and Chasing the Sun: My Story of Sun Worship and Where It Got Me
Becoming Invisible
The Reverse Story of Dorian Gray
Pin Money
One Organ Leads to Another! Part 1
The Wheels of Steel
Feast and Famine: The 1970s to the 1980s
An Alphabet Soup of Powders and Pills
Merry Christmas (and Getting Re-Organized)
Now and Then
DEEP INSIDE THE CASTRO: The Badlands